2025年欧洲旅游业——趋势与前景（Q2/2025）

Quarterly ReportQ2/2025 EuropeanTourism:Trends &ProspectsQuarterly Report (Q2/2025) A report produced forthe European Travel Commission Brussels,June2025 EuropeanTourism: Trends & Prospects (Q2/2025) All rights reserved. The contents of this reportmay be quoted, providedthe source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only. While we encourage distribution via The designations employed and the presentation of material in this publication do not imply the expression of any Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UN Tourism,LighthouseandMMGY TCI Research.Economic analysis and forecasts are provided byTourism Economicsand are for Published by the European Travel Commission Rue du Marché aux Herbes, 61,1000 Brussels, Belgium Website:www.etc-corporate.org Email:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by: Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:Photo aérienne des falaises d'Etretat en Normandie, France.Image ID:2065982408Copyright:Stephane Bidouze Foreword As we approach the peak of the summer travel season, Europe’s tourism sector continues to face headwinds that Rising travel costs continue to weigh on consumers’ purchasing power, especially among those who are more cost-conscious, and will continue to influence travel decisions and destination preferences. Meanwhile, the environmental, social and economic pressures caused by unbalanced tourism continue to grow.Thisis particularly the case in certainsouthern European destinations and is driving residents’ concerns about the effectsof mass tourism, which became evidentin recentprotests held inseveralEuropeancities. These protests call for Geopolitical uncertainty is also having an impact on travel sentiment, particularly towards the US, as the Trumpadministration's trade policy dampens consumer confidence. On the positive side, this may redirect travel to Europe,particularly from China, and boost demand for intra-European travel. Conversely, the Israel-Iran conflict is alsoputting air connectivity under strain. This has so far resulted in the cancellation or rerouting of some air connectionsand delays, particularly in hubs like Dubai andDoha. These disruptions should be closely monitored, as they have Europeremains the world’s leading tourism destination, although global tourism continues to evolve rapidly.Travellers’behaviour and destination preferences are changing driven by demographic shifts,growingenvironmental challenges and broader economic and geopolitical woes. As such, destinations need to continue European tourism:Trends & prospects(Q2/2025) Table of contents Executive summary........................................................................................................................................................6 1.Tourism Performance Summary 2025................................................................................................................92.Global Tourism Forecast Summary...................................................................................................................133.Recent industry performance.............................................................................................................................143.1 Air transport..........................................................................................................................................................143.2 Accommodation...................................................................................................................................................174.Key themes...........................................................................................................................................................204.1 Special focus: Travel price sensitivity in Europe..................................................................................................204.2 The value of European tourism............................................................................................................................234.3 Risks......................................................................................................................................................................245.European travel sentiment tracker....................................................................................................................26 Executivesummary Challenges continue to weigh on European tourism demand ahead of the peak summer season. International tourist arrivals to Europe increased by amoderate3.3%on last year based on data up to April-May.1The sector continues to face rising operational costs which are passed on to the travellers. This translates intoelevated travel-related prices weighing on consumers’ willingness to spend, particularly budget