2025年欧洲旅游业——趋势与前景（Q1/2025）

Quarterly ReportQ1/2025 European Tourism:Trends & ProspectsQuarterly Report (Q1/2025) A report produced forthe European Travel Commission Brussels,May2025 EuropeanTourism: Trends & Prospects (Q1/2025) All rights reserved. The contents of this report may be quoted, provided the source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only. While we encourage distribution via The designations employed and the presentation of material in this publication do not imply the expression of any Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UN Tourism,LighthouseandMMGY TCI Research. Economic analysis and forecasts are provided byTourism Economicsand are for Published by the European Travel Commission Rue du Marché aux Herbes, 61,1000 Brussels, Belgium Website:www.etc-corporate.org Email:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by: Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Foreword 2024 marked a milestone for European tourism, as international tourist arrivalsofficiallyachieved pre-COVID levels.While a few destinations are still catching up, their strong year-on-year growth signals ongoing recovery. The startof 2025 has also maintained momentum, with most reporting destinations recording solid growth, often from a Ongoing geopolitical conflicts, economic uncertainty,financial pressures, overcrowding and extreme weatherevents will continue to shape the tourism landscape in 2025. Furthermore, the US-led trade war is raising economicuncertainty and concerns across the global travel industry, with tariffs and geopolitical frictions threatening to In this context, price increases are driving more budget consciousness among travellers, boosting demand for value-for-money, short-haul travel and domestic getaways. Recent data has also shown increased preferences fordestinations with cooler climates, as travellers seek some relief from rising temperatures. Winter ski destinationsand those offering Northern Lights travel have seen increased arrivals early this year. Encouragingly, this trend has As we look to the year ahead, the European tourism industry must remain flexible to navigate an increasinglycomplex and uncertain global environment. Tostayresilient, it will be critical to concentrate efforts in diversifyingsource markets and tourism products, investing in sustainable and climate-resilient infrastructure and embracingdigital readiness to meet the consumer’s evolving needs. Supporting thetourism workforce, promoting off-season European Travel Commission (ETC) EuropeanTourism:Trends &Prospects(Q1/2025) Table of contents Executive summary..........................................................................................................................................................61.Tourism performance summary 2024.....................................................................................................................92.Tourism performance summary 2025..................................................................................................................133.Global tourism forecast summary.........................................................................................................................184.Recent industry performance................................................................................................................................193.1 Air transport..........................................................................................................................................................193.2 Accommodation...................................................................................................................................................215.Key themes............................................................................................................................................................244.1 Special focus: Rising global uncertainty and what this means for travel...........................................................244.2 The value of European tourism............................................................................................................................274.3 Risks......................................................................................................................................................................286.European travel sentiment tracker.......................................................................................................................30 Executive summary European tourism sees strong ending in 2024 while growth uncertainties climb to new highs European tourism demand ended 2024 on a strong footing, with international tourist arrivals increasing by 6.2% onlast year and most destinations reporting substantial increases. European tourism officia