2025年欧洲旅游业——趋势与前景（2025年第三季度）

Quarterly ReportQ3/2025 EuropeanTourism:Trends &ProspectsQuarterly Report (Q3/2025) A report produced forthe European Travel Commission Brussels,October2025 EuropeanTourism: Trends & Prospects (Q3/2025) All rights reserved. The contents of this reportmay be quoted, providedthe source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only. While we encourage distribution via The designations employed and the presentation of material in this publication do not imply the expression of any Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UN Tourism,LighthouseandMMGY TCI Research. Economic analysis and forecasts are provided byTourism Economicsand are forinterpretation by users according to their needs. Published by the European Travel Commission Rue du Marché aux Herbes, 61,1000 Brussels, Belgium Email:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by: Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:Spectacular aerial view ofcolourfulhot air balloons in Cappadocia. The fairy chimneys formed by lava andashes are unique in the world.Image ID:2564628303 Foreword As data for summer 2025 become available, it is clear that consumers continue to prioritise travel withindiscretionary spending. This resilient demand is encouraging for destinations and tourism businesses across Europe.Nonetheless, the continued growthin international arrivals highlighted in this report underscores the need to From a consumer perspective, cost-saving considerations are already reshaping behaviour, as are the impacts ofextreme weather—especially when safety perceptions are affected—and crowding, which can diminish the visitorexperience. The tools travellers useare evolving too. Social media is already firmly embedded in trip planning and, When managed well, advancements in technology and easier access to information could go hand in hand withincreased learning about lesser-known destinations in Europe, the benefits of travelling in the low season, andmethods to travel responsibly. Understanding how travellers research and plan, and embedding responsible-travel So far in 2025, it seems that many travellers have continued to head towards traditionally popular Southern-Mediterranean destinations, though Northern, Eastern and Western European countries are generally registeringgrowth in demand as well. Looking to 2026 and beyond, there is an opportunity to further steer demand. To this end, Menno van IJssel European tourism:Trends & prospects(Q3/2025) Table of contents Executive summary........................................................................................................................................................6 1.Tourism Performance Summary 2025................................................................................................................82.Global Tourism Forecast Summary...................................................................................................................123.Recent industry performance.............................................................................................................................133.1 Air transport..........................................................................................................................................................133.2 Accommodation...................................................................................................................................................164.Key themes...........................................................................................................................................................184.1 Special focus: Evolving travel trends through this year and into 2026...............................................................184.2 The value of European tourism............................................................................................................................224.3 Risks......................................................................................................................................................................235.European travel sentiment tracker....................................................................................................................24 Executivesummary Summer high season highlights strong consumer demand for travel experiences despite higher Following the summer high-season, year-to-date data from reporting destinations shows international arrivals inEurope are up 3.0% on last year, while overnights are up 2.7%1. Thecostof travelling remains high, although inflationfor tourism-related services is slowing. This is offset however,byconsumers’ willingnessto spend an increasing With 30 out of 34 countries reporting growth in either foreign arrivals and/or overnights compared to 2024, diff