2025年旅游业状况

300+ insightsdefining the state of travel today and the trends that will shape the futureAUTHORSSTATE OF TRAVEL 2025SETHBORKOHEAD OF RESEARCHVARSHAARORARESEARCH MANAGERPRANAVIAGARWALSENIOR RESEARCH ANALYSTSANIYAZANPURERESEARCH ANALYSTASHABRIZVIRESEARCH ANALYSTSponsored by Allianz Partners and Epsilon ABOUT SkiftResearchprovidesproprietaryresearch,analysis,andpremiumdatatoolsfortravelindustryleadersandtheirteamstobetterunderstandtheindustryandtheoutsideforcesdrivingchange.Ourteamusesfinancialandeconomicanalysisandproprietarysurveydatatosupportqualitativeobservationsandtravel-focusedforecasts.Weworkwithmorethan20datapartnersfromacrossthetravelindustrytoprovidetimelyinsightsintotheperformanceofsectorsandcountries.Bycombiningextensiveindustryexperience,rigorousquantitativeanalysis,andaccesstotopexecutivesatnearlyeverymajortravelcompany,weareabletolaunchover50comprehensiveresearchreportsannuallythataimtohelpyouunderstandtheindustryandtheoutsideforcesshapingthefutureoftravel.Interestedinsubscribing?Learnmorehere.Anyquestions?Contactusatsupport@skift.com SUBSCRIBER BENEFITS→Access to 40+ new reports per year→Archival library of over380reports dating back to 2013→Dive deeper with our Ask an Analyst feature→Skift Travel Health Index data tool and monthly update reports→Access to ST200 (Skift's proprietary travel index) and associated analysis→Unlimited access to Ask Skift AI chatbot→15% off full-price in-person Skift Live events→Complimentary access to all virtual Skift events→Alerts to new Research reports via SlackPROVIDES PROPRIETARY RESEARCH, ANALYSIS, ANDPREMIUM DATA TOOLS FOR TRAVEL INDUSTRY LEADERS. For more informationabout teamsubscriptions to Skift Research,contact us atsupport@skift.com INTRODUCTIONSTATE OF TRAVEL 2025 WelcometoSkiftResearch’sStateofTravel2025reportThereisanapocryphalancientcurse:“Mayyouliveininterestingtimes”.Weinthetravelindustryarecertainlylivingthroughaninterestingtimefortourismin2025.Afterasmoothtake-offatthestartoftheyear,thetravelindustryquicklyhitturbulenceasconcernsabouttrade,tariffs,andpolicyweighedontheglobaleconomy.Makenomistake,thestateoftravelin2025remainsstrong.Ourindustrycontinuestogrow.Travelhasshownimpressiveresilienceinaworldtestedbymacroeconomicuncertaintyandevolvingconsumerexpectations.Thenthereisthepaceoftechnology.Machinelearning,oncethegoldstandardforartificialintelligenceisnowtablestakes.TraveltechnologistshavegottentheirfootingwithgenerativeAItoolsandarescalingLLMsevenaswestarttolookforwardtoanagenticfuture.ChangesinhowbusinessesandconsumersuseAIcouldupendthelong-establishedcompetitivelandscape.Interestingtimes,indeed.Amidalltheseshifts,theconsumerremainsthenorthstar.Travelisthemostaspirationalpurchaseintheworld.Thetransitiontoanexperientialeconomycontinuesandthousandsofnewtravelersareemergingeveryday.Butmanyquestionsremain.Whatisthenextgreattravelexperience?Wherewillthenextwaveoftravelerscomefrom?Howwillshort-termrentals,airlines,andhotelsadapttoshiftingconsumerpriorities?Howwillsustainabilitypressuresandtherapidadoptionoftechnologyreshapebusinessmodels?OurStateofTravel2025reportisdesignedtobeyourreferencehandbookfornavigatingthisevolvinglandscape.Fromproprietaryconsumerresearchandsectordeep-divestoexecutiveperspectivesandmarketforecasts,we’veassembledover300chartsandinsightscoveringnearlyeverycorneroftheindustry.Wehopethisreporthelpsyoutaketheseinterestingtimesandturnthemintoablessing,ratherthanacurse.Enjoythereport! AdventureTravelTradeAssociationAirDNAAirportsCouncilInternational(ACI)AmadeusAmericanExpressTravelAmericanSocietyofTravelAdvisorsAmexGBTAviaSalesBCDTravelBenedictEvansBernsteinResearchBeyondBrandFinanceBTNEuropeCapitalIQCarTrawlerCendynCiriumDiioCloudbedsCNNCollinsonCompanyannualreportsComtradeCriteoCruiseIndustryNewsCruiseLinesInternationalAssociation(CLIA)CruiseMarketWatchCrunchbaseCustomMarketInsightsDatareportalD-EdgeDeloitteDuettoDune7EnvestEPWorldjourneysEuromonitorExpediaGroupFamilyTravelAssociationFederalAviationAdministrationFortuneBusinessInsightsForwardKeys,anAmadeuscompanyGetYourGuideGlobalBusinessTravelAssociationGlobalWellnessInstituteGoogleTrendsGovernmenttourismofficesGreenwairHenleyPassportIndexHertzHospitalityTechnologyHotelbedsHydrogenInsightIdeaWorksCompanyIDSNextIndiaMinistryofTourismInadditiontoSkift’sownresearchanddata,thisreportdrawsheavilyonthird-partysourcesandreports.Wewouldliketoacknowledgeandthankthemanydifferentresearcherswhoworkhardeverydaytoimprovethetravelindustry.ACKNOWLEDGEMENTS InternationalAirTransportAssociation(IATA)InternationalMonetaryFundIntrepidTravelJapanNationalTourismOfficeJLLJPMorganChase&CoKeyDataKlookKnightFrankKSAMinistryofTourismLighthouseMarketsandMarketsMastercardEconomicsInstituteMcKinsey&CoMorganStanleyMiraiNationalResearchGroup(NRG)NiumOAGOnyxOrganisationfor Economic Co-operation and Development (OECD)PersefoniPraxisGlobalAlliancePwCQualitricsScienceBasedTargetsinitiative(SBTi)ShijiSkyscannerSojernSpaBusinessSTRGlobalTellusantTGMResearchTourAmigoTravelWeeklyTravelGateTrustYouTurkishAir