2025年全球旅游业预测

What the reportis all about Defying convention to deepen connections Travelers are rejecting tradition to rewrite the rules on age, gender and sense ofself, taking travel in new directions.In the face of rising isolation and polarizationin the world, we are seeing the opposite in travel. Instead of retreating, many 33countries & Exploring how travelers plan to break awayfrom the status quo,our research reveals ninepredictions which foresee 2025 being the year that Noctourism With space tourism edging ever closer to reality,travelers will be focused on building connections Dark sky Ditching the daylight crowds formidnight magic, travelers arelooking for more stellar Want star guides Look for once in alife cosmic events Interested in Climate concerns are a big influence Passport toimmortality As the focus on wellness intensifies, travelers areno longer seeking vacations purely for relaxation.In 2025, longevity retreats are gaining Travelers search for the elixir of life Travelers are driven by the desire to cultivate better lifestyle choices. 2025 could mark the first year of the rest of theirlongerlives. Prioritized wellbeing treatments: Top priority New wellness activities that connectsto their daily lives(e.g. learning about timed coffee ingestions, IV therapy) Here’s what travelers rated high astheir wellbeing needs in 2025. AI = alternative New technologies are already helping travelersfind experiences tailored to their needs, but in2025 we’ll see innovations being leveraged to Using AI to make informed decisions Travelers are already using AI, likeBooking.com’s AI Trip Plannerto make better informed decisions and find authentic experiences.Let's look at what else AI is doing to contributepositivelyin 2025. ResponsibleAI use Travelers are applying a responsiblelens to how theyusetechnology. Many travelers won’ttag locations on socialmedia when visiting alesser-known destinationto keep it under wraps Travelers will usetechnology to findalternative, less crowded 47%of Gen Z and44%of Millennials however, would rethinkvisiting a destination if they couldn't tag its location. Multigen megatrips In 2025, families are shifting their focus fromsaving for the future to creating lasting memoriesthrough multigenerational trips. Prioritizing timetogether, parents are investing in shared travel ‘SKI’ vacations will be on the rise For baby boomers and the silent generation, Spending Kids’ Inheritance (SKI) instead of squirreling savings is showing a positiveshift forprioritizing traveland meaningful time together as families. Nearly half of travelerswould rather spend theirmoney on the trip of alifetime in 2025 thanleave their inheritance Boyz II zen In 2025, traditional 'men-only' trips areevolving, with a growing focus on wellness,self-development, and fostering emotional ‘Men-only’ vacations are evolving Booze and bravado take a back seat, as vacations rooted in wellbeing, self-development and empowered vulnerabilitycome to the fore. With cultural change bringing progress to conversations around male mental health and societal ofglobal travelerswouldencourage one of the men in their of globalGen Z travelerswouldencourage the men in their life of globalmillennial travelerswould encourage the men in theirlife to go on a men-only trip. Mindful male-bonding prevails Male travelers are abandoning popular expectations and ‘bro culture’ cliches to switch off: Ageless adventures In 2025, a growing number of baby boomerswill reject the idea of a quiet retirement in favorof action-packed, thrill-seeking adventures.This new wave of ageless explorers is defying Restful retirements 19% would take to the water to canoedown the world’s largest rivers. Nearly a quarter (23%) of baby boomers are defying theiryears, turning their back on conventional expectations, andshowing interest in vacations that involve adventure 18% would lace up their hiking boots to trekone of the highest mountain ranges. 23% 31% Of travelers are easing theirway into an era of adrenalineand are interested in horsebackriding. Plus 27% of travelersare interested in letting go of Of travelers are eagerto push beyond theirestablished comfort 15% would go on the hunt for glaciers. The courageous crowd And there are signals of aneven more courageouscrowd. Some babyboomers are looking to These early trailblazersare showing adventure Neuroinclusivenavigation With different ways of thinking and processinginformation, neurodivergent travelers will be puttingtheir often invisible needs in the spotlight, usingemerging and evolving technologies to revolutionize More inclusive travelexperiences There is growing momentum around the need for less conventional approaches to travelexperiences that better connect with neuro-atypical needs: 69% of travelers 49% of travelers 50% of travelers want industry-wideinitiatives that sharetheir needs seamlessly who consider themselvesneurodivergent have Technologytra