预算松动、AI加速、获客回归：2026商业增长新周期

TABLE OF CONTENTSTABLE OE CONTENTS About Us03About Us 0303 About Our ReportAbout Our Report 06The State of Our WorldThe State of Our World06 07The Times Are a-Changin’ (for the better)!07The Times Are a-Changin' (for the better)! 09Build the Organic PlanBuild the Organic Plan60 Feeling Good Too!11Feeling Good Too!11 13Proper Pipeline ManagementProper Pipeline Management13 22In-Housing Here to Stay?In-Housing Here to Stay?22 2626 ConclusionConclusion ABOUT USABOUT US This report was developed by our team at RSW/US. We are a leading out-sourced business development and lead generation firm dedicated exclu-sively to serving marketing agencies and other professional services firms ofall sizes and specialties.This report was developed by our team at Rsw/us. We are a leading out.sively to serving marketing agencies and other professional services firms ofall sizes and specialties Since our founding in 2005, we’ve partnered with firms across the globe, act-ing as their go-to outsourced sales and marketing team.Since our founding in 2oo5, we've partnered with firms across the globe, act-ing as their go-to outsourced sales and marketing team. Learn more about our RSW/US outsourced business development programsat www.rswus.com.Learn more about our Rsw/us outsourced business development programsat www.rswus.com ABOUT OUR REPORTABOUTOURREPORT The 2025 RSW/US Survey Report: “Rolling Into 2026...What to Expect/What toDo” was conducted with senior-level executives across a range of marketingservices and other professional services firms during August 2025.The 2025 RSW/US Survey Report: “Rolling Into 2026...What to Expect/What toservices and other professional services firms during August 2o25 While the past 24+ months have been challenging for sure, there are somepositive signs of improvement for the industry outlined in this report.While the past 24+ months have been challenging for sure, there are somepositive signs of improvement for the industry outlined in this report We will tell you what’s happening and what to do. All our content is madeactionable for your benefit.We will tell you what's happening and what to do. All our content is madeactionableforyourbenefit. We also tackle the topics of AI, In-House Teams, and Productization in thisreport. Some good learnings and insights from those that completed the sur-vey…thanks!report. Some good learnings and insights from those that completed the survey...thanks! We hope the findings and takeaways from this study provide valuable guid-ance as you work your way to the close of 2025 and the start of a brand new(and even better) year in 2026!We hope the findings and takeaways from this study provide valuable guid-ance as you work your way to the close of 2025 and the start of a brand new(and even better) yearin 2026! The sample came from our database of over 20,000 professional servicesfirms in the U.S. and Canada.The sample came from our database of over 20,o00 professional servicesfirms in the U.S. and Canada. If you’d like to reproduce any of our findings in any format, please reach outto Lee McKnight (VP, Sales & Marketing) or Mark Sneider (Founder & CEO) at(513-559-3111/3101) or via email at lee@rswus.com or mark@rswus.com.If you'd like to reproduce any of our findings in any format, please reach outto Lee McKnight (VP, Sales & Marketing) or Mark Sneider (Founder & CEO) at(513-559-3111/3101) or via email at lee@rswus.com or mark@rswus.com The State of Our WorldThe State of Our World The state of the world we’re living in right now, things like “Client BudgetConstraints,” “Longer Sales Cycles” and “Economic Uncertainty” rule the daywhen it comes to finding and winning new business.The state of the world we're living in right now, things like "Client BudgetConstraints,""Longer Sales Cycles"and"Economic Uncertainty"rule the daywhen it comes to finding and winning new business. This has been the case for the past 24+ months, but fortunately, as we’ll seenext, the prolonged state of uncertainty we’ve been dealing with seems to beturning the corner a bit.This has been the case for the past 24+ months, but fortunately, as we'll seenext, the prolonged state of uncertainty we've been dealing with seems to beturning the corner a bit. Marketers and other professional services prospects are opening up, seem-ingly more ready to spend and consider changing out the support for theirbusiness.Marketers and other professional services prospects are opening up, seem-ingly more ready to spend and consider changing out the support for theirbusiness. And marketing and other professional services firms seem ready to spend tosupport their marketing and sales efforts, as we’ll see shortly.support their marketing and sales efforts, as we'll see shortly So, while we’re not back to 2022 levels when the pandemic’s impact had sub-sided and people were spending again, things are moving in the right direc-tion for professional services firms.So, while we're not back to 202