2024年美国烈酒年度经济简报

February 7, 2024 Presenters Christine LoCascioDistilled Spirits Councilof the United StatesChief, Policy, Strategy &Membership Chris SwongerDistilled Spirits Councilof the United StatesPresident & CEO MartenLodewijksIWSRDrinks MarketAnalysis 2023 Economic Overview •U.S. spiritssector maintainedmarket share lead oftotal beverage alcohol market •Spirits sector reset following accelerated growthduring pandemic •U.S. spirits supplier revenue remained flat (+0.2%)•U.S. spirits volume grew 1.2% Spirits Industry is Major Contributorto U.S.Economy U.S. is second largest spirits market in the world Generates $200 billion in U.S. economic activityannually Supports around 1.7 million jobs through theproduction, distribution and sale of distilled spiritsin the U.S. In 2022,2.7billion pounds ofgrainswere usedinproduction of U.S. whiskey, brandy, rum, gin andvodka Grain Use in U.S. Distilled SpiritsProduction Up 133% Over Last Decade Christine LoCascio Distilled Spirits Councilof the United States Chief, Policy, Strategy & Marketplace Trends Spirits Maintain U.S. Market Share Lead 13 Points of Market Share Since 2000. Each point worth $890 million in supplier revenue. U.S. Spirits Market Resets in 2023 Spirits Revenues Grew 5.1% AnnuallyOver Past 20 Years 2023 Market Share SnapshotSpirits enjoy significant gains over last decade Spirits Account for 39% of U.S.Alcohol Industry Volume in 2023 ChallengingMarket DynamicsContributed to Reset in 2023 •Consumers returned to more normalroutines and buying habits post-pandemic •Retailers and wholesalers pausedreordering as they reduce inventory •Difficult economic conditions with highinflation and interest rateshave Hospitality Industry Employment Still Note: From Feb. 2016-Feb. 2020,industry added 1.4 million jobs.Absenceof job growth from 4 years ago is significant. Consumer Trends Consumers continue to embrace spirits-based RTDS Vodka Remains Top SpiritsCategory in 2023 Top 5 Spirits by Volume Cocktails/RTDs Remains FastestGrowing Spirits Category by Revenue Fastest Growing Spirits by Revenue Cocktails/RTDs & Tequila RemainFastest Growing Categories by Volume Fastest Growing Spirits by Volume 2022-23 Growth Rate (Change in 9-Liter Cases) Tequila/Mezcal, Cocktails/RTDs &American Whiskey Continue to Drive Premiumization Continues for Tequila/Mezcal Overall Premiumization Stalls Amid Reset 60% of total revenue is accounted for by high end & super premium Consumers Increasingly PreferSpirits-Based RTDs Spirits are still a small portion of the RTD market MartenLodewijks IWSR Drinks Market Analysis Head of Consulting-Americas SpiritsOnly AlcoholCategory toGrowin2023 Beer & wine drive decline in total beverage alcohol volumes in 2023, spirits see somegrowth but at slower rate than previous years Spirits-BasedRTDsOutgrowingMalt-Based Despite rapid growth malt-based RTDs saw from ‘17-‘21, spirit-basedproducts have grown faster, albeit off a smaller base, and arecontinuing to see growth where malt-based products are in decline Vodka-Based RTDs Are Biggest Winner Unpacking spirits-based RTD growth, we see a redistribution of share fromTequila and Rum to Vodka and, to a lesser extent, Whiskey and Gin Crises Stall but Don’tStopPremiumisation The ‘08/’09 financial crisis & pandemic + current economicpressures paused shift to premium, butlong termtrend continues Chris Swonger Distilled Spirits Councilof the United States & President & CEO Key Policy Victories &Legislative Priorities 2023 Key Federal & International FEDERAL & INTERNATIONAL •American Whiskey remains tariff free in the EU•Agreement between U.S.-EU extendedthe suspension the EU’s retaliatory tariffs onAmerican Whiskeys in the steel-aluminum dispute•Tariffs suspended for 15 months (March 31, 2025) •As a result of the tariff suspension, American Whiskey exports to the EU •This accounted for 44% of all American Whiskey exports, surpassing the pre-tarifflevel of $518 million in 2017. •Through October 2023 (latest data available), American Whiskey exports tothe EU are up nearly 64% as compared to the same period in 2022 (Jan-Oct). 2023 Key State Victories •Secured 7-day sales in Montana, leaving 6 states with Sunday ban •Increased Sunday sales hours inNY •Cocktails to-go permanency in 5 new states bringing totalpermanent states to 23; extensions passed in 3 t•Secured wins on spirits RTDs in 3 states•Defeated tax threats in 6 states•Retail tastings laws expanded in Arkansas and West Virginia•Expanded distillery sales and/or measures signed into law in CT,TX and WV 2024 DISCUS Legislative Priorities FEDERAL & INTERNATIONAL •Securing the permanent suspension of EU, UK and •Defending distilled spirits sector from federal taxincreases •Supporting legislation to prevent retail theft •Defending hospitality sector from state tax increases •Fairer tax treatment & increased retail access forspiritsready-to-drink productsin the states •Expanded marketplace modernizat