2023年美国烈酒年度经济简报

Presenters Chris SwongerDistilled Spirits Councilof the United States Christine LoCascioDistilled Spirits Councilof the United States Michael MarianoTourism Economics,an Oxford EconomicsCompany 2022 Economic Overview •Spirits sector remained resilient in 2022despite challenging external environment •U.S. supplier revenue grew 5.1 percent•U.S. volume grew 4.8 percent•13thstraight year of market share gains•First time spirits take lead revenue share oftotal U.S. beverage alcohol market Christine LoCascio Distilled Spirits Council Chief, Public Policy &Strategy Spirits industry is a major contributorto U.S.economy U.S. is second largest spirits market in the world Generates $200 billion in U.S. economic activity Supports around 1.7 million jobs through theproduction, distribution and sale of distilled spirits In 2020, used 2.2 billion pounds of grains inproduction of U.S. whiskey, brandy, rum, gin andvodka Marketplace Trends U.S. spirits industry continued growing inboth revenue and volumein 2022 Spirits revenue growth has acceleratedin recent years Spirits are experiencing their fastest growth two decades Over the past 20years, the spiritindustry’saverage annualgrowth was 5.4% Spirits continue to increase marketshare in both revenue and volume 13 Points of Market Share Since 2000Each point worth $890 million in supplier revenue On-premise volume rebounded but still5% lower than 2019 levels in 2022: Hospitality industry employment still notrecovered to its pre-pandemic level Hospitality Industry Employment is Down750,000 Comparedto Pre-Pandemic Levels Economic recession would quickly Percent of restaurant operators who say they are likely to lay off employeesduring the next 6-12 months if business conditions deteriorate and the U.S. Consumer Trends Key trends continue as consumers embrace at-home cocktails,RTDs, premium spirits, and convenience, and return to dining out. Vodka remains the top spiritscategory in 2022 Top 5 Spirits by Volume 9-Liter Cases, Millions (2021-22 Growth) Cocktails/RTDs remains fastestgrowing spirits category in 2022 Tequila/Mezcal, Cocktails/RTDs &American Whiskey drove industry growth Premiumization continued at a slower rate 61% of total revenue is accounted for by high end & super premium Tequila/Mezcal and American Whiskeywere the main drivers of premiumization. Consumers increasingly preferspirits-based RTDs Macroeconomic trends expected to Higher interest rates and inflation. Inflation has slowed down toward the end of 2022 but still far above thelong-term Federal Reserve target rate of 2%. Federal funds rate thatstood around zero percent at the beginning of 2022 rose to 4.5% by theend of the year(FRBNY).Better than expected growth combined withtight labor market and strong wage gains would tilt the scale toward The economy did better than expected in 2022 dispelling fears of adeep recession. U.S. economy grew 2.1% in 2022 on the back of better-than-expectedpersonal consumption and business investment demand. IMF revisedup its 2023 growth forecast for the U.S. economy to 1.4% from 1%(IMF). However, if fighting inflation proves difficult, tighter monetarypolicieswould lead to sharper slowdown in economic activity.Meanwhile,overwhelming majority of CEOs expect a mild and shallow Chris Swonger Distilled Spirits Councilof the United States &Responsibility.org President & CEO Key Policy Victories & 2022 Key Victories FEDERAL & INTERNATIONAL •Suspension of the United Kingdom’s retaliatory tariffs on AmericanWhiskeys in the steel-aluminum dispute •Building support for relief for the hospitality industry’s recovery from theCOVID-19 pandemic STATE t•Cocktails to-go success in 5 new states bringing permanent states to 18•Secured wins on spirits RTDs in 5 states •Secured direct-to-consumer shipping study in Maine•Alaska off-premise retail tastings enacted•Additional bottle sizes allowed in CT, KY and MI •Passed or expanded distillery sales laws in Iowa, Minnesota and NewHampshire 2023 DISCUS Legislative Priorities FEDERAL •Securing the permanent suspension of EU, UK, and U.S.retaliatory tariffs on all distilled spirits •Securing new tariff reductions for U.S. distilled spirits,including the reduction of India’s 150% tariff on American •Defending distilled spirits sector from federal tax increases STATE •Fairer tax treatment & increased access for spirits Ready-to-Drink (RTD) products in the states •Expanded marketplace modernizations including cocktailsto-go and spirits direct-to-consumer shipping •Defending hospitality sector from state tax increases Spirits Ready-to-Drink (RTDs): It’s Time to CAN Outdated Alcohol Laws Seeking Fairness on Spirits-basedReady-to-Drink (RTD) Products 86% of consumers agree spirits RTDs should be sold wherebeer/malt and wine RTDs are sold. •Tremendous innovation and transformation in the RTD category accelerated by pandemic •Consumer demand for convenience and a growing market category are d