2025年美国烈酒年度经济简报

February 11, 2025 Christine LoCascioDistilled Spirits Councilof the United StatesChief, Policy, Strategy &Membership Chris SwongerDistilled Spirits Councilof the United StatesPresident & CEO Hasan Bakir, Ph.D.Distilled Spirits Councilof the United StatesEconomics & StrategicAnalysis Sonat Birnecker Hart,Ph.D. Koval DistilleryPresident 2024 Economic Overview •U.S. spirits sector maintained market share lead oftotal beverage alcohol market •U.S. spirits supplier revenue declined -1.1% •U.S. spirits volume grew 1.1% Spirits Industry is Major Contributorto U.S. Economy U.S. is second largest spirits market in the world Generates $250 billion in U.S. economic activityannually Supports more than 1.7 million jobs through theproduction, distribution and sale of distilled spiritsin the U.S. 3,100 distilleries across the U.S. In 2023, used 2.8 billion pounds of grains inproduction of U.S. whiskey, brandy, rum, gin andvodka Grain Use in U.S. Distilled SpiritsProduction Up 121% Over Last Decade From 1.28 billion pounds in 2013 to 2.83 billion pounds in 2023 Christine LoCascio Distilled Spirits Councilof the United States Chief, Policy, Strategy &Membership Marketplace Trends Spirits Maintain U.S. Market Share Lead 13 Points of Market Share Since 2000. Each point worth $880 million in supplier revenue. U.S. Spirits Market Slowdown Continuedin 2024 Despite Post-COVID Reset, Spirits IndustryRemains on Long-term Growth Path Spirits Revenue, Billions Despite market corrections following the pandemic, on average, spiritsrevenues have grown 5.1% annually since 2019. From 2003 to 2019, theaverage annual growth rate was 4.4%. 2024 Market Share SnapshotSpirits enjoy significant gains over last decade Spirits Account for 39% of U.S.Alcohol Industry Volume in 2024 Challenging Market Dynamics in 2024 •Consumer spending on services (housingand utilities, healthcare, financial servicesand insurance) far outpaces spending onnondurables (Annual spending growth:6.7% vs 2.6%). •Despite slowdown in inflation, cumulativeprice increases since 2020 hamperconsumer discretionary spending. •Retail sales continue to outperformshipments and depletions as destockingcontinues. Severe Lack of Job Growth in HospitalityIndustry Following COVID Hospitality industry employment is only up 92,000 compared to pre-pandemic levels.From Feb. 2015-Feb. 2020, the industry added 1.9 million jobs. The absence of jobgrowth from 5 years ago is significant.Millions Consumer Trends Consumers continue to embrace spirits-based RTDs Vodka Remains Top Spirits Categoryin 2024 Top 5 Spirits by Volume 9-Liter Cases, Millions (2023-24 Growth) Cocktails/RTDs Remains Top GrowingSpirits Category by Revenue Top Growing Spirits by Revenue 2023-24 Growth Rate (Change in Revenue) Cocktails/RTDs & Tequila Remain TopGrowing Categories by Volume Top Growing Spirits by Volume 2023-24 Growth Rate (Change in 9-Liter Cases) Cocktails/RTDs & Tequila/MezcalContinue to Drive Industry Revenues Consumers Increasingly PreferSpirits-Based RTDs Spirits are still a small portion of the RTD market Share of Market Volume Premiumization on Hold 59% of total revenue is accounted for by high end & super premium No Evidence of Market Share Loss to Value andPremium for Spirits Excluding Cocktails/RTDs* High end & super premium accounted for 41.5% of volume in 2024 versus 40.9% in 2023 Spirits excluding Cocktails/RTDs*9-Liter Cases, Millions Spirits Exports &the Impact of Tariffs Export Markets are IncreasinglyImportant for U.S. Spirits Producers Top 5 Export Markets in 2023 for U.S.Spirits are Countries that Apply ZeroTariffs on Spirits U.S. Spirits Exports Nearly QuadrupledOver Last Two Decades Total U.S. Spirits Exports Reboundedwith Tariff Suspension in 2021 American Whiskey exports plunged 18% and total spirits plunged 12% with the imposition of retaliatory tariffs.Following their suspension, American Whiskey exports rebounded up 41% and total spirits up 44%. American Whiskey Exports to the EURebounded When Tariffs Were Lifted American Whiskey exports to the EU, our largest American Whiskey exportmarket, plunged 20% with the imposition of retaliatory tariffs. Following theirsuspension, American Whiskey exports rebounded to a record high up 60%. Resetting U.S.-EU Relationship Led to a Returnto Duty-Free Trade…but for How Long? 11 July 2021 1 Jan. 2022 1 Jan. 2021 19 Dec. 2023 EU 25%tariff suspended for 2years on:•American Whiskeys EU extends suspensionfor AmericanWhiskeys to March 31,2025 UK 25% tariffsuspended on U.S.: EU 25% tariffsuspended for 5years on U.S.: •Rum•Brandy•Vodka U.S. 25% tariffsuspended for 5years on: •Single Malt Scotch•Single Malt IrishWhisky from NorthernIreland•Liqueurs and cordials fromthe UK EU will reimpose tariffson American Whiskeysat 50% if no dealreached onsteel/aluminum •Liqueurs and cordials fromGermany, Ireland, Italy andSpain•Certain Cognacs and othergrape brandies from Franceand Germany UK l