Skift Meetings：2025驱动变革：目标导向型活动(events)的五大策略研究报告（英文原版+译版）（24页）.pdf_三个皮匠报告

Brought to you by BESydney + ICC Sydney TABLE OF CONTENTS ABOUT SKIFT MEETINGS A Message From BESydney4 Skift Meetings is defining the future of events. Asa Skift brand,Skift Meetings delivers insights into how business events,technology and travel play leading roles in creating and instilling organizational –and indeed industry – culture. We believe meetings and events are the catalyst fornew ideas, cultivating values and building professional relationships. A Message From ICC Sydney5 Introduction6 1. Reframe Your RFP Process9 Skift Meetings is defining the way forward, and helping our global audience ofbusiness event professionals to thrive by delivering up-to-date guidance, inspirationand news analysis through our multi-platform digital content, research, and liveevents. 2. Integrate Indigenous Culture Into Your Program12 3. Redefine ‘Accessibility’15 4. Find a Formula for Measuring Long-Term Impact18 5. Create CSR Initiatives That Go Deeper Than Donations21 Conclusion23 CMP Credits and Disclaimer24 ABOUT ICC SYDNEY ABOUT BESYDNEY ICC Sydneyis Australia’s leading convention, exhibition, and entertainment precinct,located at the intersection of the city’s academic, cultural, and technology hubs.Distinguished by its striking design, ICC Sydney stands apart as a symbol ofexcellence in Australia’s most cosmopolitan city. BESydneyprovides professional services,support,and funding to internationalassociations, corporations, and event planners to host global meetings in Sydney. Weare a trusted, independent, not-for-profit organization that works with local leaders andcommitted partners across government, industry, and academia. More than a venue, ICC Sydney functions as an incubator for ideas, a champion ofchange, and an advocate for community. Through our Legacy Program, we giveclients the opportunity to contribute to the city’s cultural capital — and advancethe social and sustainability objectives of their events — in real and meaningfulways. Managed by a uniquely talented team, ICC Sydney is well-placed to deliverextraordinaryexperiences every time.Whether organizing a convention forthousands or an intimate corporate event, our team will go out of their way to delivera truly memorable event. Our people bring specialist expertise from a range of sectors and hail from differentplaces — with more than 10 languages spoken across our team — and share a commoncommitment to securing business events that deliver economic and social impact forSydney, New South Wales, Australia and global communities. In addition to our head office in Sydney, Australia, we have international offices acrossAsia, Europe, and North America. This means no matter where you are, what kind ofmeeting you want to hold, or how you want to change the world for the better, we havesomeone close by with the insights and connections to help you realize that change. A Message From BESydney BESydney has been ultra-focused on the beyond-tourism benefits of business events for more than10 years. In the last few years, we have evolved thatresearch into understanding the impact we, as anorganization, have on driving purpose in businessevents. elevate ideas in a vibrant, thought-provoking setting,and influence real change. Value alignment is key for BESydney. We prioritizeDiversity, Equity, and Inclusion by providing a safe andwelcoming environment for members, sharing FirstNations culture and perspectives at business eventstopreserve Aboriginal and Torres Strait Islandercultural heritage, and we’re actively committed toenvironmental sustainability strategies that can carefor and improve the world around us. LYN LEWIS-SMITHCEOBESydney Our “Change Starts Here” agenda transforms how welook at the potential of meetings hosted in Sydney. We are now able to evaluate our client’s (internationalandlocal associations)purpose on many levelsand provide the connections and ideas to embedpurpose at their core. This initiative seeks to forgedeeperand longer-lasting connections betweeninternational decision-makers and Sydney that willinspire and drive solutions to some of the world’sbiggest problems. By leveraging business eventsas a force for global good, we can foster innovation, We want each event to leave Sydney better than whenit arrived, creating a knowledge foundation that canbe grown by each new host destination and addingtheir unique input to expand that impact globally. Lyn Lewis-Smith A Message From ICC Sydney Imagine being welcomed into a space where youknow you belong, can contribute to a carbon-neutralevent, and, moreover, have made a difference forsociety more broadly. As your hosts of purposefulevents at the International Convention Centre Sydney(ICC Sydney), we are committed to connecting youwith the talent and tools that help create a moresustainable, accessible, and equitable future. businessevents.OurMcCrindle-commissionedsurveyrevealed that attendees expect sustainable,socially impactful events that prioritize well-