旅行洞察：2026年足球界最大赛事
January 2026 Table of Contents Air market overview 12Tournament Fixtures Map 15City performanceHotel and air data 35Hotel market insightsAppendix Air Market Overview Insights search departure date June 8–152026 June 29–302026 Departure period +28% ofdailysearches inDecember +17% ofdaily searches in December This likely represents travelers lookingforlater group-stage or Round of 16matches. It’s a major surge of intenttied to knockout-stage travel. High interest for early departures. Thiscorresponds to travelers wanting toarrive before or during the openingmatches (June 11–13). Interpretation Top 10 Origin MarketsSearch Volume Looking at thetop 10 destinationssearching to visit the countriesorganizing the competition, we see: →As majority of matches happen in the US, it'snormal to see searches peaking in the regionto travel to hosting cities. →UK mounts to top 2 along with otherEuropeandestinations like Germany andItaly in top 5. →Japan was one of the firstnational teamsqualifying for the competition and appearnow in top 10searches. Destination Cities Search Volume Top 4insights Los Angeleshosts severalgames includinground New York cityis showing as the destination city with1 more searches, which correlates wellwith the fact they are hosting the final. of 32 and quarter-finals, besides thatit also hosts several USA matches.2 Miami Toronto willhostsevenmatchesatHardRockStadium,includingfourgroupstagegames,aRoundof32fixture,aquarterfinal,andthebronzefinal. willhostsixgames,includingCanada’sopeninggroupmatchonJune12,2026. Destination Cities Searches evolution Search Volume Year over Year 1 Year over yearsearches are positive fromNovember to December inthe majority of host cities. 2 Highlightfor Monterrey, Guadalajara, Boston, Dallas who've seenabig jump in searches. Another big highlightis that host citieslike Kansas, San Francisco andAtlanta went from negativeYOY searches to positivelast month, signalingmoreinterest from travelers. Bookings to all host cities by date Correlation with the event phases Pre-Event & OpeningArrivals Opening Weekend &Group Stage Peak June 12–18 June 8–11 + 32% daily in Dec 2025 vs last month +35% daily in Dec 2025 vs last month Strong pre-event arrivals, fanspositioning in host cities beforekickoff. Reflects mass fan travel for firstmatches; shows high excitement andweekend overlap. YoY Air Booking Growth 2025 vs 2024 8th June to 21st July–2025/2024 Huge growth from November to December for Houston, Kansas. Share of air bookings indestination cities Share of bookings analysis New York leadsthecharts followed byVancouver who isbetter positioned inbookings vs searches.2. We can see that thesearch volume to thetop 4 cities aretranslating intobookings.1. Miami and Los Angelesfollow closelyto the top 2cities in a normal pattern asthey all host an importantnumber of games.3. Forward Bookings for 2026Period (event period) Top 20 Origin Destinations Top 20 destinationslooking for the event Europetops thechart withlots ofdestinationsappearing in the top20, confirming theirhistoricalfootballpassion . Searches are beingtranslated inbookings and youcan see the appeal inthe USA being top insearches andbookings. Latin America alsopopulates the top 20with Argentinaleading, Mexico,Brazil and Colombia. Tournament Fixtures Map WC26 | Markets, Groups and Matches City performanceHotel and air data Mexico City Highlights •Flight searches and bookingspeak in early June, aligning withGroup Stage matches,indicating strong advanceintent specially for the openingmatch. •On-the-books hotel occupancyremains stable (~18–19%)across multiple Group Stageweeks, reflecting early bookingconfidence for a city hostingseveral key fixtures rather thana single match-driven spike. •Transient ADRis alreadyelevated in early June (~$520)and strengthens again aroundlate June, suggesting ratediscipline and confidencebefore demand fullymaterializes. Guadalajara Highlights •Flight searches andbookingssurge in mid–lateJune, coinciding with GroupStage fixtures, showingstrong early travel intent tothe city. •Air bookingsshow verystrong MoM increases(200%+ peaks), indicatingthat search intent is alreadyconverting into bookings. •On-the-books occupancyrises steadily from 17% to22% across June, aligningwith scheduled fixtures andconfirming early bookingmomentum. •ADR remains relativelystableand slightly below lastmonth, suggesting rateheadroom as demandcontinues to materializecloser to kick-off. Monterrey Highlights •The strongest surges insearches and MIDTbookings(week of 14 Jun)align exactly withMonterrey’s first GroupStage match, confirmingfixture-led travel planning. •Elevated on-the-booksoccupancy(~34–35% mid-June) matches the clusteredfixture schedule, not just asingle match—reinforcingMonterrey as a high-intensity host city. •Unlike single-match cities,Monterreybenefits frommultiple fixtures spreadacross June, which explainswhy demand remainselev
