2026年旅行洞察之足球界的盛世

January 2026 Table of Contents Air market overview 12Tournament Fixtures Map 15City performanceHotel and air data35Hotel market insightsAppendix Air Market Overview Insights search departure date June 8–152026 June 29–302026 +17% ofdaily searches in December +28% ofdailysearches inDecember This likely represents travelers lookingforlater group-stage or Round of 16matches. It’s a major surge of intenttied to knockout-stage travel. High interest for early departures. Thiscorresponds to travelers wanting toarrive before or during the openingmatches (June 11–13). Top 10 Origin MarketsSearch Volume Looking at thetop 10 destinationssearching to visit the countriesorganizing the competition, we see: →As majority of matches happen in the US, it'snormal to see searches peaking in the region →UK mounts to top 2 along with otherEuropeandestinations like Germany and →Japan was one of the firstnational teamsqualifying for the competition and appearnow in top 10searches. Destination Cities Search Volume Top 4insights Los Angeleshosts severalgames includinground New York cityis showing as the destination city withmore searches, which correlates wellwith the fact they are hosting the final.1 2 of 32 and quarter-finals, besides thatit also hosts several USA matches. MiamiwillhostsevenmatchesatHardRock Torontowillhostsixgames,includingCanada’ Stadium,includingfourgroupstagegames,aRoundof32fixture,a sopeninggroupmatchonJune12, Destination Cities Searches evolution Bookings to all host cities by date Correlation with the event phases Pre-Event & Opening Opening Weekend &Group Stage Peak June 8–11 June 12–18 + 32% daily in Dec 2025 vs last month +35% daily in Dec 2025 vs last month Strong pre-event arrivals, fanspositioning in host cities before Reflects mass fan travel for firstmatches; shows high excitement and YoY Air Booking Growth 2025 vs 2024 8th June to 21st July–2025/2024 Big growth for all Mexican host cities and in particular for Kansas. Huge growth from November to December for Houston, Kansas. Share of bookings analysis charts followed byVancouver who isbetter positioned in Forward Bookings for 2026Period (event period) Top 20 Origin Destinations Top 20 destinationslooking for the event Tournament Fixtures Map WC26 | Markets, Groups and Matches City performanceHotel and air data Highlights •Flight searches and bookingspeak in early June, aligning withGroup Stage matches,indicating strong advance •On-the-books hotel occupancyremains stable (~18–19%)across multiple Group Stageweeks, reflecting early booking •Transient ADRis alreadyelevated in early June (~$520)and strengthens again aroundlate June, suggesting rate Guadalajara Highlights •Flight searches andbookingssurge in mid–lateJune, coinciding with GroupStage fixtures, showing •Air bookingsshow verystrong MoM increases(200%+ peaks), indicating On-the-books occupancy rises steadily from 17% to22% across June, aligningwith scheduled fixtures and •ADR remains relativelystableand slightly below lastmonth, suggesting rate Monterrey Highlights •The strongest surges insearches and MIDTbookings(week of 14 Jun)align exactly with •Elevated on-the-booksoccupancy(~34–35% mid-June) matches the clusteredfixture schedule, not just asingle match—reinforcing •Unlike single-match cities,Monterreybenefits frommultiple fixtures spreadacross June, which explains Vancouver Highlights •Searches and bookingsshow moderate, stablelevels across June,suggesting Vancouver •Occupancy sits between41% and 51%throughoutJune, indicating earlycompression even before •Transient ADR isconsistently high($540–$587 during match weeks), CONFIDENTIAL & RESTRICTED Toronto Highlights •Searches and MIDT bookingspeak in mid-June, aligningwith early Group Stage On-the-books occupancy •rises to ~28% mid-June beforeeasing slightly, indicating earlysell-in for match periods with •ADR stays relatively stable(~$338–$362) with minimal Seattle Highlights •Searches andMIDTbookingspeak aroundmid-June, aligning with Group •On-the-books occupancyrises to ~37% in mid-June,remaining elevated throughlate June, confirming early •ADR fluctuates modestly(~$412–$517), suggestinghotels are holding ratessteady while demand San Francisco Highlights •Searches and MIDTbookingsrise sharply inmid-June, aligning withGroup Stage matches, On-the-books occupancy jumps sharply in late June(+29% MoM), suggestingaccelerating hotel •ADR increasesduringmatch weeks (+5% MoMmid-June), indicating Los Angeles Highlights •Searches and MIDTbookingsstay elevated fromGroup Stage through •On-the-books occupancypeaks at ~30–32% in mid–late June, aligning with •ADR shows a briefupliftaround mid-June (+3% MoM),but remains relatively stableoverall—suggesting capacity Houston Highlights •Searches and MIDT bookingspeak in early–mid June,aligning with early Group •On-the-books occupancyremains relativelysteadyacross match weeks, with a •ADR trendssteady throug