2026年足球最大赛事旅游洞察

May 2026 Table of Contents 4Air market overview 12Tournament Fixtures Map 15City performanceHotel and air data35Hotel market insightsSegmentation and Channel Mix53Glossary Air Market Overview Insights search departure date June 8–152026 June 29–302026 +18% ofdaily searches in Apr 2026vs last month +8% ofdaily searches in Apr 2026vs last month This likely represents travelers lookingforlater group-stage or Round of 16matches. It’s a major surge of intenttied to knockout-stage travel. High interest for early departures. Thiscorresponds to travelers wanting toarrive before or during the openingmatches (June 11–13). Top 10 Origin MarketsSearch Volume searching to visit the countriesorganizing the competition, we see: →As majority of matches happen in the US, it’snormal to see searches peaking in the regionto travel to hosting cities. →Canada and UK mount to top 3, establishinginterest from both North America andEurope, while other markets like Mexico and →Japan was one of the firstnational teamsqualifying for the competition and appearnow in top 10searches. Destination Cities Top 4insights Torontowillhostsixgames,includingCanada’sopeninggroupmatchonJune12,2026.2 New York cityis showing as the most searched destination city, which correlates wellwith the fact they are hosting the final. MiamiwillhostsevenmatchesatHardRock Stadium,includingfourgroupstagegames,aRoundof32fixture,a it also hosts several USA matches. Destination Cities Bookings to all host cities by date Correlation with the event phases Pre-Event & OpeningArrivals Opening Weekend &Group Stage Peak June 12–18 +12% daily in Apr 2026 vs last month +26% daily in Apr 2026vs last month Reflects mass fan travel for firstmatches; shows high excitement and Strong pre-event arrivals, fanspositioning in host cities beforekickoff. Destination Cities Booking Volume Year over Year 2 Growth for allMexican host citiesand in particular for Positive growth fromAtlanta, Vancouverand Los Angeles. Share of air bookings indestination cities Share of bookings analysis Torontojust surpassedVancouver in total airbookings as we approach3. Searchvolume to the1. New York leadsthecharts followed byLosAngeles who justsurpassed Seattle to2. Forward Bookings for 2026Period (event period) Tournament Fixtures Map Group Stage | 72 matches in all 16 markets for 17 days WC26 | Markets, Groups and Matches City performanceHotel and air data CONFIDENTIAL & RESTRICTED Mexico City Highlights •Flight searches and bookingsforMexico City show activity leadingup to the Group Stage matches,reaching their peak during thetournament’s opening week and •There's also a surge in travelerinterest during late June and earlyJuly, with Flight Bookings peakingduring the final group matchesand Flight Searches seeing •Hotel occupancycontinues todeliver double-digit growth, whileADR remains stable. CONFIDENTIAL & RESTRICTED Guadalajara Highlights •Flight searches and bookingsforGuadalajara show a peak during thefirst half of June, aligned with thestart of the Group Stage and the •There is also a steady rise in travelerinterest for the weeks following thelocal matches, with Flight Bookingsshowing high demand into earlyJuly, indicating that fans are •Hotel occupancypeaks during thesecond and third weeks, deliveringgrowth overall. ADR is strategicallyadjusting to support and further CONFIDENTIAL & RESTRICTED Monterrey Highlights •Flight searches and bookingsforMonterrey reach their highest indexlevels during the first half of June,perfectly timing with the city's •During the matches period, citywideHotel occupancyis stabilizing asgroup room blocks are releasedback into the market. This dynamicis creating opportunities forhoteliers to capture incrementaltransient demand, with ADR CONFIDENTIAL & RESTRICTED Vancouver Highlights •Flight searches and bookingsforVancouver show intensity duringthe early stages of thetournament, with search interest •Hotels in Vancouvercontinue toachieve occupancy growth,supported by proactive ADR CONFIDENTIAL & RESTRICTED Toronto Highlights •Flight searches and bookingsforToronto show a concentrated surgeof activity during the tournament'sopening week, with both metricsreaching their highest index levels Hotels in Torontoare recordingdouble-digit month-over-month •occupancy growth. ADR, remainsabove the $300 level and issupporting continued demand and CONFIDENTIAL & RESTRICTED Seattle Highlights •Flight searches and bookingsforSeattle demonstrate high demandfrom the very start of thetournament, with both metricsreaching their peak index levels •This strong traveler interestcoincides with a consistentschedule of Group Stage matchesthroughout June, followed by asecondary rise in Month-on-Month booking growth during July •Double-digit month-over-monthHotels Occupancygrowth inSeattle is being supported by ADRlevels well above $300, withthoughtful pricing adjustments CONFIDENTIAL & RESTRICTED San Francisco