移动连接指数：方法论

June 2025 GSMA Connected Society The GSMA is a global organisation unifying themobile ecosystem to discover, develop and deliverinnovation foundational to positive businessenvironments and societal change. Our vision isto unlock the full power of connectivity so thatpeople, industry and society thrive. Representingmobile operators and organisations across themobile ecosystem and adjacent industries, theGSMA delivers for its members across three broadpillars: Connectivity for Good, Industry Servicesand Solutions, and Outreach. This activity includesadvancing policy, tackling today’s biggest societalchallenges, underpinning the technology andinteroperability that make mobile work, andproviding the world’s largest platform to convenethe mobile ecosystem at the MWC and M360series of events. The Connected Society programme works withthe mobile industry, technology companies, thedevelopment community and governments toincrease access to and adoption of mobile internet,focusing on underserved population groups indeveloping markets. For more information, please visit:www.gsma.com/connected-society GSMA Intelligence GSMA Intelligence is the definitive source of globalmobile operator data, analysis and forecasts, andpublisher of authoritative industry reports andresearch. Our data covers every operator group,network and MVNO in every country worldwide— from Afghanistan to Zimbabwe. It is the mostaccurate and complete set of industry metricsavailable, comprising tens of millions of individualdata points, updated daily. We invite you to find out more atgsma.com GSMA Intelligence is relied on by leadingoperators, vendors, regulators, financialinstitutions and third-party industry players, tosupport strategic decision-making and long-term investment planning. The data is used as anindustry reference point and is frequently cited bythe media and by the industry itself. Our team of analysts and experts produce regularthought-leading research reports across a rangeof industry topics. www.gsmaintelligence.cominfo@gsmaintelligence.com Contents 1.Introduction4About the Mobile Connectivity Index4Theoretical framework42.Data selection6Selection criteria6Indicators7Indicator updates10Pricing data11Taxation13Language accessibility of top ranked apps133.Data treatment144.Normalisation175.Weighting186.Aggregation227.Uncertainty analysis238.Feedback26 1. Introduction About the Mobile Connectivity Index In 2023, more than 150 million people connectedto mobile internet for the first time, bringingthe total connected population to more than4.6 billion people globally (or 57% of the globalpopulation).1For many of these individuals, mobileis the only method of accessing the internet, sogrowth in mobile internet adoption also drivesdigital inclusion, especially in low- and middle-income countries (LMICs).2 still unable to realise the social and economicbenefits that mobile internet can enable. To support the mobile industry’s efforts to drivemobile internet connectivity and accelerate digitalinclusion, the Mobile Connectivity Index (MCI)measures and tracks enablers of mobile internetconnectivity. The MCI has been constructedaccording to the steps set out in the guidelinesdeveloped by the OECD and the EuropeanCommission’s Joint Research Centre (JRC).3Thismethodology presents the theoretical frameworkthat underpins the MCI; the process for selectingthe indicators, along with how they are structured;the approach used to normalise the data; theweights used in the MCI; and the approach toaggregation. Mobile internet connectivity is not, however,equitable; in 2023, almost 50% of the LMICpopulation (more than 3 billion people) wereconnected, compared to 80% of the population inhigh-income countries, while in least developedcountries (LDCs) only 26% were connected. Morethan 40% of the world’s population are therefore Theoretical framework What is measured? Why is an index necessary? The MCI measures the enablers of mobile internetconnectivity. It is therefore an input index. Aninput index measures a number of indicatorsthat lead to an important outcome, in this casewhy people are (or are not) using mobile internetconnectivity. This is different to an output index,which, in the context of mobile connectivity, mightseek to measure and understand how (or howmuch) people are using mobile internet services.4 There is no single barrier or enabler to mobileinternet connectivity; rather, a number ofprerequisites are necessary for a country’spopulation to use mobile internet services. Anindex is required because it measures multipleenablers and can summarise the complex realityof delivering mobile internet connectivity in acountry. How are the enablers measured? A number of indices exist in the ICT sector5and sothe MCI has been designed to ensure that it doesnot replicate other related indices. In this respect,the MCI has four key characteristics that togetherdistinguish it from other indices: The enablers of mobile internet conne