方法论：2025年移动性别差距报告

Methodology:The Mobile GenderGap Report 2025 The GSMA is a global organisation unifying the mobileecosystem to discover, develop and deliver innovationfoundational to positive business environments andsocietal change. Our vision is to unlock the full power ofconnectivity so that people, industry and society thrive.Representing mobile operators and organisationsacross the mobile ecosystem and adjacent industries,the GSMA delivers for its members across threebroad pillars: Connectivity for Good, IndustryServices and Solutions and Outreach. This activityincludes advancing policy, tackling today’s biggestsocietal challenges, underpinning the technology andinteroperability that make mobile work and providingthe world’s largest platform to convene the mobileecosystem at the MWC and M360 series of events. At Ipsos we are passionately curious about people,markets, brands and society. We deliver informationand analysis that makes our complex world easierand faster to navigate and inspires our clients tomake smarter decisions. With a strong presence in 88countries, Ipsos employs more than 16,000 peopleand has the ability to conduct research programmesin more than 100 countries. Founded in France in1975, Ipsos is controlled and managed by researchprofessionals. www.ipsos.com For this study, Ipsos worked with the GSMA as afieldwork partner and, as such, is not responsible forthe analysis or conclusions in this report or The MobileGender Gap Report 2025. We invite you to find out more atgsma.com GSMA Intelligence GSMA Intelligence is the definitive source of globalmobile operator data, analysis and forecasts andpublisher of authoritative industry reports andresearch. Our data covers every operator group,network and MVNO in every country worldwide –from Afghanistan to Zimbabwe. It is the most accurateand complete set of industry metrics available,comprising tens of millions of individual data points,updated daily. Partnership|Progress|Prosperity This material has been funded by UK Aid from the UKGovernment; however, the views expressed do notnecessarily reflect the UK Government’s official policies. This document has been financed by the SwedishInternational Development Cooperation Agency, Sida.Sida does not necessarily share the views expressedin this material. Responsibility for its contents restsentirely with the author. GSMA Intelligence is relied on by leading operators,vendors, regulators, financial institutions and third-party industry players, to support strategic decisionmaking and long-term investment planning. Thedata is used as an industry reference point and isfrequently cited by the media and by the industryitself. Our team of analysts and experts produceregular thought-leading research reports across arange of industry topics. This report is based on research funded in part bythe Gates Foundation. The findings and conclusionscontained within are those of the authors and do notnecessarily reflect positions or policies of the GatesFoundation. www.gsmaintelligence.cominfo@gsmaintelligence.com GSMA Connected Women The GSMA Connected Women programme works withmobile operators and their partners to address thebarriers to women accessing and using mobile internetand mobile money services. Connected Womenaims to reduce the gender gap in mobile internetand mobile money services and unlock significantcommercial opportunities for the mobile industry andsocio-economic benefits for women. Lead author:Boralba Kapllani Supporting authors:Kalvin Bahia, Nadia Jeffrie,Jakub Zagdanski Fieldwork partner:Ipsos Published:August 2025 For more information, please visitwww.gsma.com/connectedwomen Contents Introduction4The GSMA Consumer Survey 20246Gender gap extrapolation models9Analysing mobile internet use cases and barriersto adoption and further use14 Introduction This document details the methodologybehindThe Mobile Gender Gap Report 2025.This GSMA report is part of an annual seriesanalysing the gender gap in mobile ownership,smartphone ownership and mobile internetadoption in low- and middle-income countries(LMICs).1This accompanying methodologyreport describes the analysis and modellingtechniques we used and highlights importantmethodological changes from previous years. Comparisons with theGSMA Connected Womenprogramme’s earlier work Every year the wording and structure ofthe GSMA Consumer Survey are revisedand the underlying methodology isrefined. Care should therefore be takenin drawing conclusions about country-level, year-on-year changes from previousMobile Gender Gapreports. Any trendsidentified in this year’s report are basedon longitudinal assessments of gender-disaggregated data by the GSMA andthird parties, and have been determinedto have sufficient evidence on a case-by-case basis. This document is designed as a supplementto themain reportand includes: 1.The parameters of the GSMA ConsumerSurvey 2024, on which the findings of thisstudy are based. 2.Extrapolation models, which providee