2025年移动性别差距报告

The GSMA is a global organisation unifying the mobileecosystem to discover, develop and deliver innovationfoundational to positive business environments andsocietal change. Our vision is to unlock the full power ofconnectivity so that people, industry, and society thrive.Representing mobile operators and organisationsacross the mobile ecosystem and adjacent industries,the GSMA delivers for its members across threebroad pillars: Connectivity for Good, IndustryServices and Solutions, and Outreach. This activityincludes advancing policy, tackling today’s biggestsocietal challenges, underpinning the technology andinteroperability that make mobile work, and providingthe world’s largest platform to convene the mobileecosystem at the MWC and M360 series of events. At Ipsos we are passionately curious about people,markets, brands and society. We deliver informationand analysis that makes our complex world easier andfaster to navigate and inspires our clients to makesmarter decisions. With a strong presence in 88 countries, Ipsosemploys more than 16,000 people and has the abilityto conduct research programmes in more than100 countries. Founded in France in 1975, Ipsos iscontrolled and managed by research professionals. www.ipsos.com For this study, Ipsos worked with the GSMA as afieldwork partner and, as such, is not responsible forthe analysis or conclusions in this report. We invite you to find out more atgsma.com GSMA Connected Women Partnership|Progress|Prosperity This material has been funded by UK Aid from the UKgovernment; however, the views expressed do notnecessarily reflect the UK Government’s official policies. The GSMA’s Connected Women programme workswith mobile operators and their partners to addressthe barriers to women accessing and using mobileinternet and mobile money services. ConnectedWomen aims to reduce the gender gap in mobileinternet and mobile money services and unlocksignificant commercial opportunities for the mobileindustry and socio-economic benefits for women. This document has been financed by the SwedishInternational Development Cooperation Agency, Sida.Sida does not necessarily share the views expressedin this material. Responsibility for its contents restsentirely with the author. For more information, please visitwww.gsma.com/connectedwomen GSMA Intelligence GSMA Intelligence is the definitive source of globalmobile operator data, analysis and forecasts, andpublisher of authoritative industry reports andresearch. Our data covers every operator group,network and MVNO in every country worldwide – fromAfghanistan to Zimbabwe. It is the most accurate andcomplete set of industry metrics available, comprisingtens of millions of individual data points, updated daily. This report is based on research funded in part bythe Gates Foundation. The findings and conclusionscontained within are those of the authors and do notnecessarily reflect positions or policies of the GatesFoundation. Lead author:Nadia Jeffrie GSMA Intelligence is relied on by leading operators,vendors, regulators, financial institutions and third-party industry players, to support strategic decisionmaking and long-term investment planning. The datais used as an industry reference point and is frequentlycited by the media and by the industry itself. Contributors:Kalvin Bahia, Abi Gleek, Simran JenaBoralba Kapllani, Rosie Leary, Dominica Lindsey,Claire Sibthorpe and Jakub Zagdanski Fieldwork partner:Ipsos Published:May 2025 Our team of analysts and experts produce regularthought-leading research reports across a range ofindustry topics. www.gsmaintelligence.cominfo@gsmaintelligence.com Introduction4Key findings8Definitions13The mobile gender gap in 202414The journey to mobile internet use22The gender gap in mobile ownership26The gender gap in smartphone ownership28The gender gap in mobile internet adoption34Spotlight:Pakistan’s breakthrough in women’sdigital inclusion38Understanding women’s mobile internet use40Spotlight:Women micro-entrepreneurs’ use of mobilefor business44Understanding barriers to mobile internet adoption and use46Awareness of mobile internet51Barriers to mobile internet adoption among those who are aware of it52Barriers to further mobile internet use for existing users54Spotlight:Rural women are the least likely to bedigitally included56Recommendations60Appendices64Appendix 1: Barriers to mobile internet adoption and use65Appendix 2: Use cases74Appendix 3: Methodology78Endnotes81 Introduction Stakeholders need to intensify their efforts toclose this critical and stubborn gender gap.Addressing the mobile gender gap providessignificant social and commercial benefitsto individuals, societies and economies.Connectivity is vital to achieving the UnitedNations Sustainable Development Goals (SDGs),including those related to health, education,climate and financial inclusion. GSMA analysishas estimated that over the eight years from2023 to 2030,5closing the gender gap in mobileownership and u