2024年移动互联网连接状况

The State ofMobile InternetConnectivity2024 GSMA Connected Society The GSMA is a global organisation unifying themobile ecosystem to discover, develop and deliverinnovation foundational to positive businessenvironments and societal change. Our vision isto unlock the full power of connectivity so thatpeople, industry and society thrive. Representingmobile operators and organisations across themobile ecosystem and adjacent industries, theGSMA delivers for its members across three broadpillars: Connectivity for Good, Industry Servicesand Solutions, and Outreach. This activity includesadvancing policy, tackling today’s biggest societalchallenges, underpinning the technology andinteroperability that make mobile work, andproviding the world’s largest platform to convenethe mobile ecosystem at the MWC and M360series of events. The Connected Society programme works withthe mobile industry, technology companies, thedevelopment community and governments toincrease access to and adoption of mobile internet,focusing on underserved population groups indeveloping markets. For more information, please visitwww.gsma.com/connected-society To get in touch with the Connected Society team,please emailconnectedsociety@gsma.com This material has been funded by UK Aid from theUK Government; however, the views expresseddo not necessarily reflect the UK Government’sofficial policies. We invite you to find out more atgsma.comFollow the GSMA on X:@GSMA GSMA Intelligence is the definitive source of globalmobile operator data, analysis and forecasts, andpublisher of authoritative industry reports andresearch. Our data covers every operator group,network and MVNO in every country worldwide– from Afghanistan to Zimbabwe. It is the mostaccurate and complete set of industry metricsavailable, comprising tens of millions of individualdata points, updated daily. This document has been financed by the SwedishInternational Development Cooperation Agency,Sida. Sida does not necessarily share the viewsexpressed in this material. Responsibility for itscontents rests entirely with the authors. GSMA Intelligence is relied on by leadingoperators, vendors, regulators, financialinstitutions and third-party industry players, tosupport strategic decision-making and long-term investment planning. The data is used as anindustry reference point and is frequently cited bythe media and by the industry itself. Our team of analysts and experts produce regularthought-leading research reports across a rangeof industry topics. www.gsmaintelligence.cominfo@gsmaintelligence.com Published:October 2024 Contents Key findings4Introduction71. Trends in mobile internet connectivity92. Network coverage and infrastructure293. How people are using mobile internet404. Key barriers to mobile internet adoption and use465. Conclusion and recommendations72Appendix 1: The GSMA Consumer Survey76Appendix 2:Economic impact of closing thegender and usage gaps81Appendix 3:Methodology for measuring handsetand data affordability84Appendix 4: Additional figures86Appendix 5: Glossary90 Key findings (39% of the global population) living inareas covered by mobile internet but notusing it by the end of 2023.With mobileinternet adoption outpacing networkexpansion, this usage gap has continued toshrink. However, the usage gap is now ninetimes the size of the coverage gap. Twothirds of those who are not using mobileinternet despite living in areas where there isbroadband coverage do not yet own a mobilephone of any type. 1.Mobile internet adoption continues toincrease, with 57% of the world's population(4.6 billion people) now using mobileinternet on their own device. However, thegrowth rate at which people are adoptingmobile internet remained flat in 2023.Around 160 million people started usingmobile internet in 2023, which is similar to thegrowth in 2022 but represents a slowdowncompared to 2015–2021, when more than200 million people became connected eachyear. More than 90% of the growth in 2023came from low- and middle-income countries(LMICs), where 95% of the unconnectedpopulation lives. 4.Connectivity varies significantly by andwithin regions and countries, with 95% ofthose not using mobile internet living inLMICs.As in previous years, Sub-SaharanAfrica remains the region with the largestcoverage and usage gaps. In LMICs, adults inrural areas are 28% less likely than those livingin urban areas to use mobile internet, andwomen are 15% less likely than men to usemobile internet. Among LMICs, connectivitytends to be significantly lower in LDCs, LLDCsand SIDS. 2.With the vast majority of the world’spopulation living within the footprintof a mobile broadband network, mobilebroadband coverage only increasedmarginally. Of the global population, 96%is now covered by mobile broadband, withthe remaining the hardest to reach.Thoseliving in areas without mobile broadbandcoverage – the coverage gap – total around350 million people (4% of the world’spopulation). The coverage gap is mo