How much more are consumers willing to pay for 5G? Willingness to pay more for a 5G subscriptionPercentage of smartphone users Maximising the 5G uplift Consumers who intend toupgrade to 5G are generallywilling to pay extra for theirmobile subscriptioncompared to what they payfor their current 4Gsubscription. Operators will need to focustheir 5G commercialstrategies on theincremental benefits that 5Gbrings and the services thatbenefit the most. Thisincludes cloud-basedgaming, e-sports, enhancedvideo services and extendedreality applications.