AI智能总结
鎊嶊餩⼕毫雩濼♸遤⚹01嶊餩⼕毫宠♸⨊㥩02嶊餩⼕毫Ɀ瘻䕧ㆇ㔔稇03䚪絕&㾝劅04 Ⱒ✵嶊餩⼕毫嶊餩⼕毫⟄嶊餩罏⚺⸓⨴䐀盗椚ծ佖㊤欰崞餘ꆀ䧴䲿⼮㢪㖈䕎韌瘝宠⚹㼋ぢ涸⼕毫⨴䐀剪⸉⚺銳忘駈ꬋ氬氻屛毫䚍涸⨴䐀宠կⰨ剣䔂嶊餩㾩䚍ㄤ䓳⼕毫䚍կ劥䫣デ嶍⿺涸嶊餩⼕毫고湡鵛錠䩛助滚淼䩛助滚郍ꤑ助랱滚㕕屛毫⽜趄䩧鸣牙決牙江䗎ꛏ屛毫帿㽻鿈幡峇暅뤼繠涯/峤暅暅뤼猫嗃璷尲㼓滚〡 嶊餩⼕毫VS⠛絡⼕毫维度消费医疗传统医疗宠䚍餘佖㊤㘗ծ〳鷥䚍宠氬氻屛毫佅➰倰⚡➃/㉁⚌⥂ꤗ⼕⥂/佟䏎⚺㼋Ɀ瘻⚺⡤嶊餩罏⚺⸓鷥䭊⼕欰⚺㼋Ɀ瘻⟟呔劼ⵖ䋑㖞⻊㹁⟟鷳僈䏞넞佟䏎䭷㼋⟟⚚呔港盗剪⸉呍䗱欽䨪⡤낉♸佪卓䎇ꅾ⟄毫佪ㄤ㸝Ⰼ⚹呍䗱䒓滚錭䩛助岦尲㞅⯎˘˘牙俤宐⯕ꛏ⯕㶩㳄肌⻊㷖䰃肌˘˘暅뤼⥝㢕暅뤼姻殻孮⻊暟嶃䋒˘˘ Z⚆➿Generation Z⡲⚹♧⚡➿꣢獦靘痗〿㖈♶ず露㞯⚥䭷➿涸薴㔵剣䨾♶ずⰢ✵Z⚆➿Z⚆➿ⴀ欰㖈⚥㕂絑崸넞鸟㟞涸䎃➿暟餘欰崞湱㼆㺢駈䎇⚂䖤ⵌ刿㢴涸➿꣢餒㺢⠛䪬嶊餩腊⸂䔂⸢կ呏研2018-2024䎃넞罌䔶》➃侨⠮皾18-24㿨➃纈⚥䱹鵛7000♰➃䱹「鵂䧴姻㖈䱹「넞瘝侅肫罜㖈Z⚆➿䧭涸䎃➿⚥㕂⿶絑⾎✫Ⰼ椕⻊ծ㙹䋑⻊ㄤ⥌䜂⻊侨㶶⻊涸♲肅嵠惐㔔姼鵯♧纈⡤⿶Ⱘ剣刿⸈䒓佞ծ㢴⯋♸⚡䚍⻊涸嶊餩錜岤ꅾ嶊餩遤⚹䌄勻涸礵牟忘駈ㄤ荈䧮⟟⧩㹊梡կ㖈嶊餩⼕毫곭㚖⨴䐀♸괃⧩䎇ꅾ涸Z⚆➿⛲䊺䧭⚹䔲➋♶雮涸欰⸂ⱙկ剒傍鄄欽✵䭷獦1980䎃➿ⴀ欰涸䎃鲽➃㥵➚鸑䌢僽䭷1995䎃荛2010䎃ⴀ欰涸♧➿➃կ劥䫣デ⚥暵䭷2000-2006䎃ⴀ欰湡姻㢅✵18-24㿨䎃륁媯涸➃纈կ呏研㸽倰Ⱆ䋒涸2000-2006䎃ⴀ欰➃〡侨ꆀ椚雿♳䔲䧮㕂18-24㿨➃纈侨ꆀ紨⚹1.15➉կ 僽历⛎⤛⢪Z⚆➿䭆䫵嶊餩⼕毫Z⚆➿䙦呋䒓㾝괃⧩䲿⼮䊨玐剣ㆭ❈⚡䚍⻊涸宠劥䫣デ㛇✵㖈絁⽷ㄤ⚁㹻霄靍僥18-24㿨➃纈㼆滚鿈ծ〡臼ծ鿈嶊餩⼕毫고湡涸䱹「䞔ⲃծ宠⨊㥩⿺䕧ㆇ㔔稇瘝䎇絕ざ⽷靈灇絕雿䱲雭遤⚌〄㾝㼆瘻կ䫣デ皍➝ PART 1 㖈劥妃靈灇⽷⚿涸䨾剣嶊餩⼕毫고湡务鵛錠䩛助僽濼儯➃侨剒㢴涸♧고濼儯嫱⢾䱹鵛9䧭կ靈灇㼆韌濼儯鵛錠䩛助ㄤ滚淼䩛助涸嫱⢾儑衼넞✵Ⱖ➭고湡կ馄鵂1/4涸靈灇㼆韌荛㼱濼儯♧猫滚鿈嶊餩⼕毫고湡կ18-20㿨靈灇㼆韌濼儯鵛錠䩛助涸嫱⢾剒넞馄鵂90%21-24㿨靈灇㼆韌鵛錠䩛助♸滚淼䩛助濼儯嫱⢾䎇껷⡙կ➢䚍ⵆ絶䏞溏歑䚍㼆鵛錠䩛助濼儯嫱⢾刿넞㥎䚍㼆滚淼䩛助濼儯嫱⢾刿넞կ 鵛錠䩛助滚淼䩛助랱滚㕕屛毫岦尲㞅⯎87.5%83.0%34.8%33.4%嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ 滚鿈嶊餩⼕毫고湡务鵛錠䩛助涸濼儯桧剒넞Ⱖ妃僽滚淼/䒓滚錭䩛助滚鿈嶊餩⼕毫고湡濼儯桧ˋ䚪⡤ 䒓滚錭䩛助滚郍ꤑ助⽜趄䩧鸣㖲♶濼儯48.5%42.3%27.5%0.3%0.0%29.0%31.6%31.6%36.8%42.1%73.7%92.1%0.4%27.1%35.8%34.1%44.1%50.7%86.0%86.0%㖲♶濼儯⽜趄䩧鸣랱滚㕕屛毫岦尲㞅⯎滚郍ꤑ助䒓滚錭䩛助滚淼䩛助鵛錠䩛助21-24㿨18~20㿨0.7%17.8%30.9%20.4%37.5%33.6%037.3%38.6%46.4%47.1%63.4%㥎滚鿈嶊餩⼕毫고湡濼儯桧ˋBy䎃륁ծ䚍ⵆ 㼆✵〡臼嶊餩⼕毫고湡暅뤼繠涯/峤暅ծ暅뤼⥝㢕ծ暅뤼姻殻涸濼儯嫱⢾䱗ぜ♲կ♶ず䎃륁媯靈灇㼆韌㼆ぐ猫〡臼嶊餩⼕毫고湡濼儯䞔ⲃ䊵䒗♶㣐կ湱㼆罜鎊歑䚍刿Ⱒ岤暅뤼⥝㢕㥎䚍刿Ⱒ岤暅뤼繠涯/峤暅կ〡臼嶊餩⼕毫고湡务暅뤼繠涯/峤暅ծ暅뤼⥝㢕/姻殻涸濼儯桧剒넞〡臼嶊餩⼕毫고湡濼儯桧ˋ䚪⡤暅뤼繠涯/峤暅暅뤼⥝㢕㥵掐櫘暅ծ⛐뤼ծ邉暅瘝璷尲㼓孮⻊暟嶃䋒72.5%72.1%32.8%17.1%嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ 0.0%13.2%36.8%60.5%63.2%68.4%73.7%0.4%18.3%31.4%60.7%69.4%73.4%72.1%21-24㿨18~20㿨0.7%13.2%0.0%20.9%暅뤼⥝㢕㥵掐櫘暅ծ⛐뤼ծ邉暅瘝暅뤼姻殻ゎ곳㢪猰䩛助暅뤼繠涯/峤暅暅뤼猫嗃璷尲㼓㖲♶濼儯孮⻊暟嶃䋒〡臼嶊餩⼕毫고湡濼儯桧ˋBy 䎃륁ծ䚍ⵆ暅뤼姻殻ゎ곳㢪猰䩛助暅뤼猫嗃㖲♶濼儯67.9%60.7%0.3% 牙決牙俤牙江牙氀宐⯕ꛏ⯕㶩㳄肌帿㽻鿈幡峇䗎ꛏ屛毫⻊㷖䰃肌(ꃑ䚍暟餘錭餘)㖲♶濼儯2.3%鷅宠360䏞偽娥錭涸㸤繠淼肌牙決ծ牙江ծ牙俤ծ牙氀㢊「Ⱒ岤㼆✵鿈淼肌嶊餩⼕毫고湡牙決ծ牙江ծ牙俤ծ牙氀濼儯嫱⢾䱗ぜꬑ㖲馄鵂50%կ淼肌嶊餩⼕毫고湡濼儯桧ˋ䚪⡤嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ 6.6%18.4%26.3%26.3%39.5%44.7%47.4%50.0%55.3%67.1%0.9%23.1%34.1%32.8%49.3%46.3%62.0%57.6%66.4%65.1%21-24㿨18~20㿨65.6%63.6%58.4%55.7%46.9%45.9%32.2%31.1%22.0%⻊㷖䰃肌ꃑ䚍暟餘錭餘牙決牙江牙氀⯕㶩㳄肌牙俤宐⯕ꛏ帿㽻鿈幡峇䗎ꛏ屛毫㖲♶濼儯21-24㿨䎃륁媯ㄤ㥎䚍靈灇㼆韌㼆ぐ猫淼肌嶊餩⼕毫고湡濼儯嫱⢾刿넞կ 淼肌嶊餩⼕毫고湡濼儯桧ˋBy䎃륁ծ䚍ⵆ 4.6%13.8%26.3%24.3%31.6%33.6%57.9%48.7%61.8%60.5%0.0%30.1%37.9%37.9%62.1%58.2%58.8%62.8%65.4%㥎歑N=305 ♶ず㖑⼓靈灇㼆韌㼆ぐ猫嶊餩⼕毫고湡濼儯䞔ⲃ㶸㖈鳅⚹僈儑涸䊵䒗կ务ծ銯鿈ㄤ⚎⻌㖑⼓鵛錠䩛助濼儯嫱⢾剒넞䎇儑衼넞✵Ⱖ➭고湡կ⚎鿈㖑⼓ⴭ僽滚淼䩛助濼儯嫱⢾僈儑넞✵Ⱖ➭고湡կ⚎鿈㖑⼓㼆ぐ碫鿈淼肌嶊餩⼕毫고湡涸濼儯嫱⢾儑衼넞✵Ⱖ➭㖑⼓կ䒓滚錭䩛助滚淼䩛助鵛錠䩛助滚郍ꤑ䩛助랱滚㕕屛毫岦尲㞅⯎⽜趄䩧鸣㖲♶濼儯⚎鿈㖑⼓务銯鿈㖑⼓刿Ⱒ岤鵛錠䩛助⚎鿈㖑⼓刿Ⱒ岤淼肌곿滚鿈嶊餩⼕毫고湡濼儯桧ˋBy㖑⼓83.0%87.5%48.5%42.5%34.8%33.4%27.5%0.3%88.7%79.8%57.2%51.6%40.3%37.9%28.2%嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ ⚥鿈㖑⼓銯鿈㖑⼓⚎⻌㖑⼓䚪⡤牙俤牙江牙決宐⯕ꛏ牙氀⯕㶩㳄肌䗎ꛏ屛毫帿㽻鿈幡峇⻊㷖䰃肌ꃑ䚍暟餘錭餘㖲♶濼儯淼肌嶊餩⼕毫고湡濼儯桧ˋBy㖑⼓79.7%96.2%48.1%32.9%24.0%30.4%30.4%1.27%77.8%88.9%39.5%32.9%34.6%33.3%25.9%80.9%95.2%33.3%33.3%42.8%19.0%19.0%63.6%65.5%58.3%46.9%55.7%45.9%32.1%31.1%21.9%2.3%䚪⡤ ⚎鿈㖑⼓⚥鿈㖑⼓銯鿈㖑⼓⚎⻌㖑⼓N=30570.9%70.1%66.1%61.3%58.0%57.2%38.7%33.1%28.2%0.81%51.9%59.5%56.9%37.9%54.4%39.2%20.2%26.6%20.2%5.06%64.2%65.4%48.1%40.7%49.4%39.5%34.6%35.8%18.5%2.47%61.9%61.9%57.1%19.1%71.4%28.6%28.6%19.1%4.8% 僽岁鵛錠䧴⨞鵂鵛錠䩛助ˋ䚪⡤ծBy䚍ⵆծ㙹䋑紩ⵆ18.03%涸鵛錠靈灇㼆韌䊺絑⨞鵂鵛錠䩛助♧絁㙹䋑靈灇㼆韌⨞鵂鵛錠䩛助涸嫱⢾剒넞♲㔋❀絁㙹䋑㼆鵛錠䩛助䱹「䏞⛲鳅넞կ歋✵鵛錠䩛助餩欽鳅넞⚂湡尵剣紵Ⰶ㛇劥⼕⥂♶ず㹻䏭佐Ⰶ宐䎂涸靈灇㼆韌䱹「霪고䩛助涸嫱⢾剣䊵䒗㹻䏭䎃佐Ⰶ51-100♰⯋涸靈灇㼆韌䱹「鵛錠䩛助涸嫱⢾剒넞Ⱖ妃僽31-50♰⯋ㄤ15-30♰⯋⚙劝佐Ⰶ咓⡙կ㹻䏭䎃佐Ⰶ㖈31-100♰⯋⼓ꢂ涸靈灇㼆韌䱹「鵛錠䩛助涸嫱⢾㖲馄鵂20%կ㹻䏭䎃佐Ⰶ101-200♰⯋⼓ꢂ嫱⢾⚹0⡎霪⼓ꢂ靈灇㼆韌➃侨⛲鳅㼱 ♧絁㙹䋑倝♧絁25.7%64.3%⨞鵂鵛錠䩛助鵛錠⚂劢⨞鵂鵛錠䩛助7.3%92.8%⨞鵂鵛錠䩛助鵛錠⚂劢⨞鵂鵛錠䩛助♧絁㙹䋑靈灇㼆韌䱹「鵂鵛錠䩛助涸⽑嫱刿넞17.9%21-24㿨18.4%82.1%21-24㿨81.6%嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ 101-200♰⯋51-100♰⯋31-50♰⯋15-30♰⯋15♰⯋⟄♴✳絁㙹䋑♲絁㙹䋑4.3%95.7%22.1%77.9%㔋絁㙹䋑❀絁㙹䋑17.8%82.2%25.0%75.0%18-20㿨17.1%歑19.0%㥎18-20㿨82.9%歑81.1%㥎 0.0%26.1%24.1%17.2%14.1%100.0%73.9%75.9%82.8%85.9%鵛錠⚂劢⨞鵂鵛錠䩛助⨞鵂鵛錠䩛助N=305僽岁鵛錠䧴⨞鵂鵛錠䩛助ˋBy佐Ⰶ宐䎂 18.2%16.4%12.7%11.0%3.6%Ⰼ굷猲䩛助SMILE慨⯕⯕㷖錭芘ⴗ助/慨⯕♳淼♴錭芘熋Ꞿ助PRK/LASEK⼱굷猲䩛助LASIKⰌ慨⯕䩛助SMARTⰌ⯕㝕⚡䚍⻊鵛錠䩛助Wavelight PlusICL/TICL兪⡤嗃Ⰶ助霼䝠䱹「鵂涸鵛錠䩛助助䒭㾩✵㖈⨞鵂鵛錠䩛助涸靈灇㼆韌务䱹「Ⰼ굷猲䩛助涸⽑嫱剒넞鴪ⵌ38.2%䱹「Ⰼ⯕㝕䩛助涸嫱⢾⚹10.9%鵯♧侨㶶儑衼넞✵Ⰼ➃纈䱹「霪䩛助涸嫱⢾邍僈✫Z⚆➿㼆劝䚍⻊玐䏞刿넞涸倝助䒭涸⨊昶կ䱹「鵂鵛錠䩛助涸靈灇㼆韌务鷥䭊Ⰼ⯕㝕涸馄鵂10%嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ 38.2%N=55♶ず鵛錠䩛助助䒭皍銳㼆嫱 Ⰼ굷猲䩛助SMILE慨⯕⯕㷖錭芘ⴗ助/慨⯕♳淼♴錭芘熋Ꞿ助PRK/LASEK⼱굷猲䩛助LASIKⰌ慨⯕䩛助SMARTⰌ⯕㝕⚡䚍⻊鵛錠䩛助WavelightPlusICL/TICL兪⡤嗃Ⰶ助⠏ ⸷偽ⵖ⡲錭芘檪ⴗ〡㼭滚絆絉䰀⠟㼭鵴劍錠⸂刿珘㹁կ偽錭芘檪⥂殆刿㢴錭芘㛇餘㽻鼙⯝助た䎇〄氿կ〳⚡䚍⻊ⴗ錭芘䰀⠟鳅㼭瀇姻薴㔵䎛錠⸂䲿⼮僈儑կꅷ꧋Ⰼ滚侨䰘鵳遤Ⰼ滚⚡䚍⻊㹁ⵖ助た錠錣餘ꆀ刿㥩կ⥂殆滚椕㸤侮絕匬兪⡤〳⟄呏䰘銳》ⴀ䧴刿䰃կ偽䱹鍘ծ偽ⴗ〡助た錭芘絕匬珘㹁կ 鵛錠800䏞⟄ⰻծ侔⯕600䏞⟄ⰻկ鵛錠1200䏞⟄ⰻ侔⯕600䏞⟄ⰻկ鵛錠900䏞⟄ⰻծ侔⯕450䏞⟄ⰻ㼆㢹錠⸂ծ鵴錠⸂銳宠鳅넞涸䝖罏կ〳瀇姻50-1800䏞鵛錠600䏞⟄ⰻ侔⯕կ䎃륁18㿨⟄♳⚂滚鿈〄肫珘㹁鵛錠800䏞⟄ⰻծ侔⯕500䏞⟄ⰻծ鵴錠600䏞⟄ⰻկ錭芘謭䧴♶錞ⴭծ僒䝖䢨䚍䎁滚氿涸䝖罏넞굥ꤗ翟⚌➃纈կ ꤑ鵛錠䩛助㢪霼䝠䡦䠑㽂霚䧴䊺絑䱹「鵂⟄♴ㆭ❈碫㘗涸嶊餩⼕毫고湡淼肌鲽⼕繠㥵牙江ծ決ծ⯕㶩㳄肌瘝暅뤼姻殻暅뤼繠涯/猫嗃㖲♶䡦㽂霚侮䕎䩛助㥵滚淼䩛助ծꥑ뢙䩛助瘝嗃封2.0%䗎侮䕎㥵梯㽶ꃑծ聘嫫稇岤㼘瘝鵛錠䩛助⟄㢪淼肌鲽⼕繠剒「鷅䰌㥎䚍ㄤ넞佐Ⰶ纈⡤刿䡦䠑⚹괃⧩䫏餴ぐ碫嶊餩⼕毫고湡涸䱹「嫱⢾䚪⡤副♸㹻䏭佐Ⰶ宐䎂姻湱Ⱒկ㥎䚍靈灇㼆韌䡦䠑㽂霚䧴䊺絑䱹「鵂ぐ碫嶊餩⼕毫고湡涸嫱⢾㖲儑衼넞✵歑䚍㽍Ⱖ僽淼肌鲽⼕繠կ〫剣㖈暅뤼姻殻鵯劝고湡䱹「嫱⢾尵剣儑衼䚍ⵆ䊵䒗կ歑䚍♶䡦㽂霚⟣⡦고湡涸嫱⢾⚹33.6%僽㥎䚍涸2⦔կ嶊 餩 ⼕ 毫雩 濼 ♸ 遤 ⚹ ꤑ鵛錠䩛助㢪霼䝠䡦䠑㽂霚䧴䊺絑䱹「鵂⟄♴ㆭ❈碫㘗涸嶊餩⼕毫고湡45.9%38.4%26.9%24.3%21.3%11.8%淼肌鲽⼕繠暅뤼繠涯/猫嗃暅뤼姻殻侮䕎䩛助䗎侮䕎嗃〄㖲♶䡦㽂霚18~20㿨21-24㿨歑㥎42.1%25.0%29.0%21.1%9.2%1.3%34.2%47.2%42.8%26.2%21.4%12.7%2.2%21.0%34.2%32.9%27.0%12.5%5.3%0.7%33.