您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[抖音商城]:2025年抖音电商品牌服饰春夏趋势报告 - 发现报告

2025年抖音电商品牌服饰春夏趋势报告

2025年抖音电商品牌服饰春夏趋势报告

Ì^ßï ß{öïÿoùí½ÿÎ}wûÎß}m1ngè¿ïÛý_öþ\Ën22024~oùí½öomiÓ\óû[SWÜþþWöÿÿÛ_ßïoowkrgõöþVÿoïnÎ^…sßöߘ2Î<ÿëÿ=ÿ<…÷þî=Ýr2024Ñûö<×Þ=ÿö÷r~g[ýùۏÿöÓþwÿsîÿÝwrö[öommÎßÝýûûÿg[öWÿö÷~rÎõöÞß_2ÿÎûí½…—nößïÛßWÿWÕöV÷ÿsîóÜÿVï2025g_oùÿöËßÿí~ûö[Õ~1WÿïÛ_…¿þîégõöÕßÓ1ÿÞ|ïÛí½—nöÛÿêãWßóÞÿ2Ivy Gaoö÷uWÕ~où {Éö÷ó_~÷^öÞUoÿý_öuowûýÛÿýußyw÷^úa2sîwÖÎßöýý÷^ÕûÿÿÏþßV÷Nóüÿ~è\óßÿçwÿ|öÿç^2ÏûöN~ÿsîûyw÷^^ßÌÎýu|ÿV÷΍Ï5000n÷^Õ~öÓ]úaïÛÿ×÷ÍùöomýU2šÏßöuo×ÖN_^öÿV÷ÿsîowwkí½…—nöÛW2okÿÓ_ÿÝÚÎ_^öŸö~gNúÛ2sîÎò1Þ|1÷ý1_1o{[nþþßÌÎýu|~ÿí~Ì^~gõöuN×2û íö÷uWÕ~où oóuŸ¯þ_ÎÿŸÛWöoù÷^ÿÛOÿWGSN_~ywÿœoög[çÿÛþõÛÎêãom‰úÿý{vëí½…ö—nNÿ|Ë2Ÿwí½…—nOíÛÿoùÿOÏoå~mö™ëÿöÿÎí½…ûaþ1ngè¿Nës¯\öÿn2w25g_ÿoùÿÏ^U[SWNngWÓ]ÿ]÷NóïS}îqÿoÿNYŸçWT_ÿr~Î_ïí½…ý_ö2Õ~Oϗsìoùöß}gN’’ÿö‰߯ßé1o_çW1]÷ÿ1ý^{÷^omߘÿ]ß^oùö’}oöí½…å~öTnÛ½2ß^~Õ~Wÿ1Õ[õïÛ^þVóß_booö×2þ ÛWGSNoÿ{ {ÿv Õû°ÿoùÌ^<u=õúavÿ_ö÷{òþÿÿuõœË25g_}÷^ÿÞ|œoy\ÞoÎÓør½wÿóûÛÞ|ÓõN¯ÕoÞÿþ_ö÷oùÕþVÿïë_¯gW25g_oùÿS}Ó_ Õû°ÿoùÌ^<u=õúa 5oùï^ՕÞöžÝÿÿNöžÝ^õÿúoÿoùï^Օ{oÞöÿoùûóOWywN44þöWÿkûÿÿNoùöÞŸžYy_442018-2028E~oÿoùï^ÍkÞÿÿ(ÿS)2015 2016 2017 2018 2019 2020 2021 2022 2023oÍ&oݟ÷oÍÛoÝÿ%ÿŸ÷ÿ%ÿß~gÿÿÿocN^—n{ob]ößÝûúOÿoÿoùï^]óûöÞÿúÛÿ^Íkßcß~Þÿ2\÷ÿ×^Nÿoÿoùûó{ßcžYwOÿywWÌoOÏoòö^’ÞýÛ22015-2023~oÿoÍûóåõ(ÿÿS/YoY)sÿþö^ìÓÓ]ÿwoÿNoùöÞÿ|~îÿ2024~ޟžYy_ÿ]óÎu_ÿoOí½WÿNöïßöýþ\ÿ__óÎuWóâo[õ1¥•uNöOíû|ÿ~oùöÌ^ìuõöÛ220202021202220232024.01-07yÿoùޟNoùޟ20202021202220232024.01-072020-2024.07yÿß{WÕNö(ÿS)2020-2024.07yÿNwWÕö\ÿvsyÿoùWÕö\ÿuogþÿÿÿÿ«\ÿ}_ÍýwÖ0500010000150002000025000300003500040000201820192020202120222023202420252026202720282018201920202021202220232024E2025E2026E2027E2028E 6ÕûuWÝYoùí½ÿÕûó_ÿûÛ}wÍkÙWÿí½ÿOíWÕûuW_žoùí½Ûÿÿí½ÿcÿW44ö÷uW_~žYöÕûuWóÿký{ö}Ûwoùí½…ö{nïÿ93%öí½…_}ÕûuWóOWÿ^ÏûN~ßNÿßrÎßNoWÿ74%öí½…ÕûuWóö~™÷NWÿ]óûÕûuWóöþÏÛN^Û2ÕûuW_ÿù~ÿTó}wÍkڟÞÿ44ÕûuWóý_öo_ÿöÿ|1úöÿϙmÝmÿ1Þúööí_žïÛ[WöWՙëÿý×í½…ÝsÿTÕûuWó}wÍkßcÞÿÿö÷uWo}wÍkõõžY2oùí½…å~~oùö{__}74%ÕûuWóþ\uWóoÿÿOýßÕ~Ûýû~™÷Oß~™÷OÛ~™÷NWoùí½…O\ó~™÷ÛWÿϙmÝmÿöíõWÕ]{ÛöWÕ~ßþÚ{m{ÿw{ýëÓrsÝköWÕí½…_}ÕûuWóOWößöuogþÿQuestMobile ÿÿw|,N=35410%5%10%15%20%25%012345678ö÷uWóAóBóCoÍk\ÿ2023.09ÕûuWó}wÍkÛW(ÿ)_}sÿÕûuWó93%91%50%49%þ\uWóoÿÿOýßÕ~Ûýû_àÛþÿgÿÿÚ010204050306 7ÕûNí½~ßÿö÷uWoùÍkcÿÞÿö÷uWoùßïûúÿþuNûWqÏ^Þÿ44ö÷uWoùžßcÿ]óûòöÞÿÿ}ÿOÏßþÎ~þuößÿkûÿ_ÎþWí½ûWÿö{oóW2ßÝö}öûúOÿö÷uWoù]óûìÓöÓ]Û2ö÷uWoù[nÓ~ßÿöí~xßÞÿ_îÿõû݉Ûß44ö÷uWoù•ïöí~xßnÓÿsÿß8rÿuþuNûWöq\Þÿûúÿ¯÷uW_soNÛÿÿÏûN~oÿÿϙnÓ_Ûûÿÿ•ޟß200%ÿußÞÿöõûûúÿr~ëúö÷uWoùÞÿöõúÛ223-24g_ö÷uWoù•Íkÿö÷uWoùÌ^í½ûúö[æëuogþÿö÷uWþu\ÿûWÿ\ÿþu\ÿþWÿ\ÿ23g_24g_ѝѝ\ÿ0%50%100%150%200%250%0%20%40%60%80%100%öí¯÷ÿϙ23g_24g_ѝ\ÿ23-24g_ö÷uWoùO\nӕÍkÿí½þuõûûöí¯÷ÿϙ24g_ö÷uWoùO\nÓí½ïûúö[ûWÿþWþuþWÿ y\ÞoÎÓør½wÿóûÛÞ|ÓõN¯ÕoÞÿ 92/212/232/252/272/293/23/43/63/83/103/123/143/163/183/203/223/243/263/283/304/14/34/54/74/94/114/134/154/174/194/21ö÷ó…÷þîÕûÞúÛWÿuogþÿTTËo1þ}_uoö÷Wßcÿ_žÞ^ÿr}g_omY̅2024 öinõÞo·g_mÿÓ_þÿg_[ýúÿÿs°<…÷þî=Þ|˜ÓNóIP#…÷þî#}…÷þîû“gy#…÷þîm#gy}‰…÷þîߘøß80ÿ*uoÿ«| 2.17-9.28s°g_ÿýýmÿOùö÷o^]2.27 ö ÷ ~ k:~ïGQ;Ô\ ë û g { m  ÿ 4 … ÷þî3.7 ö ÷ u W Ó_ :2024 ö ÷o ù Ì ^  ÿç^;3.9-3.14ö÷Wßoùuõ|Ÿo<…÷þî=[oÿwßu_Ïß4.5<oÛõö÷o^]=3.31 Õ~XN÷Í|˜ùœýߘœ_+ÿ_ÿÿ_vÛûÿÞ|+Õû_ÿcÿÓõÿOú+{^¯÷1KOL~ߘu_uoèóÞ|þsÿϙÞúß1.7+100oùWÿúovÓ 4/234/25ÿ+% 10_ÿNõÿSMFKÿÕû_võÕoÿ¿«^Õ~ÿõÛÎþ{ö_¿«1ÕþÕÿNT}~Ô]\_ÿr~ß[nþom÷^¿þöùomÿSMFKöÕŸwÕ~Ó]yýOökÿóSMFKoNnÖoù1þ՟ù1þÕÿß1ÿ]1™w÷~1CAFEÎN_ö÷^Õ~2<…÷þî=oÿ\×g1]÷1uÿ{S}ÎN_öNýÿÞ|ÿSMFKòugþÎå~oOíÛWöoÿÛÿý^rw_öoïÛoÿÏÉË_Óo}Û~Îo|×òu2k}N…÷þîþY\ÿï/¯w~òþÿÎî÷m«oó×rO\{þöÿNýòÿÎýoý÷oó×r^k~Ûöýòÿÿ[°û/ýç`ç?ßoogöûÿÿ2STEP1ÿ_<…÷þî=OÛkõÕýËÿY@Z|| @SMFKÛý÷²ß}w\oûÓ, #…÷þîmߘSTEP2ÿOÿÿúÿ¿þÿ·ÿOssîmÿ~õÕÛߘZòýSMFKÕ~ÿNõÝWÿÿ_v|GMV|ÿÿvÓ1055%ÿsÿ+2ppÿõÕ½wßþWÕs|ÿÿvÓ759%STEP3Õ~gþòyÿWï1öí1«WýßßvÓuogþÿö÷uW1Õ~WÿóßSMFK"w_ß_"ÿW¿«DNAþÿ Õ~ÿÞþ 11VANS_ÿ<…÷þî=þö÷uWßúw_ývansÕ~1966~[ûÿ60~Õ~×óÿÿnþýÛÿoc[oÜësè¿2VansoçÖßúÜ~ÿçWöžÛÕÿÚwïÿ~xßöçÖßú1úo1÷^Üß}çW2gyo³™ygw×Ë|oöò^}ÿ…÷ïîÿöoïèÜgoþwÿvansyoë¯Õ~ïÕÿÿ\óýùߘÿïgå1ò1w_1}Û~ÿW_˜ÿZoaþövansgirl2šÏw_öíÿÎgåw_o~uÿg{û~˜ÿïvansgirl}ÿÞ1ßúÞ1_÷Þ{O\_ßÌm]{ÿï¿ÿnÕý^ÿ_÷öý_öÚí½Ûö{gþÿ2SK8-LOW…÷þîÿÕ~ÿÞþߏÿ __\¯ÕÍþ×_ÿú¯ÕÍþó_N÷oß|_WÿWÕo˜_WSEOøÿ ÿvÓgåÿϙýËÿ_÷w_oÿϙ~uöíõ_çÿw_öí/_öÍïëwm·ÿÿ+100%þÿííþÿÍï_ß+42%|GMVÿÿ+50%õÕ½wöíõvÓ+300%uogþÿö÷uW1Õ~Wÿóß 12׏ÿÞ|ùîûåÿö÷ãÿÞ|oùõýo:2024ûýÿç^ÿÞÿ×;ûý÷^ÿÓ_Þ_ëwÿÎ×wŒ·×uÿ<×Þ=r÷^õûÓNóIP#×Þm#û~ÿëÿÎ~×Þ#×ÞßýàN_#×Þ__N}o{ߘøß12ÿ*uoÿ«| 8.24-10.8s°ûýÿýýmÿO˜ù4ÞÎö÷gûýÿç^Ó_×ޏÿÞ|uogþÿTTËo1þ}_uo vÿ_ö÷{òþÿÿ 1418-24oOß18-24oO_×18-24Úíß18-24Úí_×25-30oOß25-30oO_×25-30Úíß25-30Úí_×31-35oOß31-35oO_×31-35Úí_×36-40oOß36-40oO_×36-40Úíß36-40Úí_×41-50oOß41-50oO_×41-50Úíß41-50Úí_×50+oOß50+oO_×50+Úíß50+Úí_×MAT2023-2024ö÷uWoù~þÿí½Þÿÿ·uogþÿö÷uWÿ÷õþþ2023.3-8oÿ 2024.3-8oMAT2023-2024ö÷uWoù^ÿŸÓ]ÿí½ÿ_ϟkÿoùí½_ߐ~köÏ{oÿó_íóÎß{òí½ÿ_2woÿõÃóoö÷uWoùÿNöxßo_í½…ÿóߏí½^Ûþßc{ÛöþÿÞÿÿõ^ïÿ00-05^ÿ~ÿþÿŸÞÿÿþÿÍk1í½ügOíóWÿoÿŸ_ÿöõu^2õo~õí½~õ^ïõÃójÿÿþÿí½sÿÿ|í_ÿþÿÍkޟÿÿÿþÿí½ÞŸMAT2023-2024ö÷uWoùßþÿÞÿúöö÷uWoù^ßcÚޟÿß{òí½þÿ_ß~×óW44õÃóoù^oöo_ÛßÿÎý^ÿõ^ï00^105^~ÿþÿÿŸ_ÿwí½1ý_k}Û^õí½~gÿÿþÿ