2025年全球人工智能信任、态度与应用研究

Trust,attitudes anduseofartificialintelligence Aglobalstudy2025 UniversityofMelbourne|KPMGInternational unimelb.edu.au|kpmg.com Citation Gillespie,N.,Lockey,S.,Ward,T.,Macdade,A.,&Hassed,G.(2025).Trust,attitudesanduseofartificialintelligence:Aglobalstudy2025.TheUniversityofMelbourneandKPMG.DOI10.26188/28822919. Trust,attitudesanduseofartificialintelligence:AglobalstudyisprovidedunderaCreativeCommonsAttribution,Non-Commercial,ShareAlike4.0Internationallicence.Youarefreetouse,share,reproduceanddistributetheworkunderthislicencefornon-commercialpurposesonly,aslongasyougiveappropriatecredittotheoriginalauthor(s)andthesourceviathecitation.Ifanychangesaremadetothematerial,information,graphics,etc,containedinthisreport,thechangesmustbeclearlyindicated.Underthislicence,youmaynotusethematerialforanycommercialpurposes.Anyre-sharingofthismaterialcanonlybedoneundertheCCNCSAlicenceconditions. UniversityofMelbourneResearchTeam ProfessorNicoleGillespie,DrSteveLockey,AlexandriaMacdade,TabiWard,andGerardHassed. ProfessorNicoleGillespieandDrSteveLockeyfromtheUniversityofMelbourneledthedesign,conduct,datacollection,analysis,andreportingofthisresearch. Atvariousstagesoftheproject,theresearchteamsoughtfeedbackandinputfromamultidisciplinaryadvisoryboard,includingacademicsandindustryexperts,whilemaintainingindependenceovertheconductandreportingoftheresearch. Acknowledgments Advisorygroup:JamesMabbott,JessicaWyndham,NicolaStone,SamGloede,DanKonigsburg,SamBurns,KathrynWright,MelanyEli,RitaFentenervanVlissingen,DavidRowlands,LaurentGobbi,ReneVader,AdrianClamp,JaneLawrie,JessicaSeddon,EdO’Brien,KristinSilva,andRichardBoele. WearegratefulfortheinsightfulexpertinputandfeedbackprovidedatvariousstagesoftheresearchbyAliAkbari,NickDavis,ShaziaSadiq,EdSantow,JeanniePaterson,LlewellynSpink,Tapani-Rinta-Kahila,AliceRickert,LucyKenyon-Jones,MortezaNamvar,OlyaOhrimenko,SaeedAkhlaghpour,ChrisZiguras,SamForsyth,GregDober,GilesHirst,andMadhavaJay. WeappreciatethedataanalysissupportprovidedbyJakeMorrill. Reportproduction:KathrynWright,MelanyEli,BethanyFracassi,NancyStewart,YongDithavong,MartyScerriandLachlanHardisty. Funding ThisresearchwassupportedbytheChairinTrustresearchpartnershipbetweentheUniversityofMelbourneandKPMGAustralia,andfundingfromKPMGInternational,KPMGAustralia,andtheUniversityofMelbourne. Theresearchwasconductedindependentlybytheuniversityresearchteam. ©2025TheUniversityofMelbourne. ©2025CopyrightownedbyoneormoreoftheKPMGInternationalentities.KPMGInternationalentitiesprovidenoservicestoclients.Allrightsreserved. Listoffigures2 Executivesummary4 Introduction11 Howtheresearchwasconducted13 Section1:PublicattitudestowardsAI18 •TowhatextentdopeopleuseandunderstandAIsystems?19 •TowhatextentdopeopletrustandacceptAIsystems?27 •Howdopeopleviewandexperiencethebenefits andrisksofAI?37 •Whatdopeopleexpectfromtheregulationand governanceofAI?47 •Whatarethekeydriversoftrustandacceptance ofAIsystems?59 •Howdodemographicfactorsinfluencetrust,attitudes anduseofAI?62 Section2:EmployeeattitudestowardsAIatwork66 •HowisAIbeingusedbyemployeesatwork?67 •WhataretheimpactsofAIuseatwork?77 •Howdodemographicfactorsinfluenceuse andperceptionsofAIatwork?85 Section3:StudentattitudestowardsAIineducation89 •HowisAIbeingusedbystudents?90 •WhataretheimpactsofAIuseineducation?93 Conclusionandimplications96 Appendix1:Methodologicalandstatisticalnotes104 Appendix2:Sampledemographics107 Appendix3:Keyindicatorsforeachcountry109 Appendix4:Changesinkeyindicatorsovertimefor17countries110 Figure1:FrequencyofintentionaluseofAItoolsforpersonal,work,orstudypurposes20 Figure2:UseofAIsystemsonaregularorsemi-regularbasisacrosscountries21 Figure3:AI-relatedtrainingoreducation22 Figure4:Self-reportedAIknowledge22 Figure5:Self-reportedAIefficacy22 Figure6:AItrainingandeducation,knowledgeandAIefficacyacrosseconomicgroups23 Figure7:AIknowledge,efficacy,andtrainingacrosscountries24 Figure8:UseofcommontechnologiesandawarenessthattheyinvolveAI25 Figure9:PerceptionsofthetrustworthinessofAIsystems28 Figure10:TrustandacceptanceofAIsystems29 Figure11:TrustinAIapplicationsacrosscountries30 Figure12:TrustandacceptanceofAIsystemsacrosseconomicgroups31 Figure13:TrustandacceptanceofAIsystemsacrosscountries32 Figure14:EmotionsassociatedwithAI33 Figure15:EmotionstowardAIacrosscountries34 Figure16:TrustofAIsystemsandworryaboutAIin2022and202435 Figure17:ExpectedandexperiencedbenefitsofAIuse38 Figure18:ExpectedbenefitsofAIacrosscountries39 Figure19:ExperiencedbenefitsofAIacrosscountries40 Figure20:PerceivedrisksandexperiencednegativeoutcomesfromAIuse41 Figure21:ConcernsabouttherisksofAIacrosscountries43 Figure22:ExperiencednegativeoutcomesfromAIuseacrosscountries44 Figure23:PerceptionsacrosscountriesthatAIbenefitsoutweighrisks45 Figure24:NeedforAIregulationacrosscountries49 Figure25:PerceivedadequacyofcurrentregulationandlawstomakeAIusesafe50 Figure26:ExpectationsofwhoshouldregulateAI51 Figure27:ExpectationsofwhoshouldregulateAIacrosscountries52 Figure28:ImpactsandmanagementofAIgeneratedmisinformation5