2025年中国大陆及香港特别行政区薪酬趋势与行业分析

Preface: Insight into the Future, Leading Transformation 前言：洞察未来 引领变革05 2025 Chinese Mainland Salary Trends｜2025 中国大陆地区薪酬趋势 Industry 行业: Consumer 消费品 Design & Property 地产与设计 Emerging Technologies and Internet 新兴技术与互联网20 Industrial 工业28 Financial Services 金融服务38 Life Science 生命科学44 Travel & Leisure 旅游与休闲71 Function 职能: Human Resources 人力资源77 Legal 法务78 2025 Hong Kong SAR Salary Trends｜2025 中国香港特别行政区薪酬趋势 Corporate Banking 企业银行 Asset Management 资产管理 Technology & Fintech Sector 科技和金融科技94 Finance & Accounting 财务与会计103 HR,Admin and Business Support 人力资源，行政和业务支持105 2025 Talent Trends In Southeast Asia｜2025 东南亚人才趋势117 2025 Southeast Asia Salary Trends - Singapore｜2025 新加坡薪酬趋势 Government & Public 政府及公共机构116 Healthcare & Clinical 医疗保健和临床121 Human Resources 人力资源123 2025 Southeast Asia Salary Trends - Thailand｜2025 泰国薪酬趋势 Executive Summary 前言133 Finance & Accounting 财务与会计136 Human Resources 人力资源138 Technology 技术161 2025 Southeast Asia Salary Trends - Vietnam｜2025 越南薪酬趋势 Executive Summary 前言166 Finance & Accounting 财务与会计168 Sales & Marketing - FMCG 销售和市场 - 快消品170 Sales & Marketing - Industrial 销售和市场 - 工业173 Sales & Marketing - Healthcare 销售和市场 - 医疗健康175 Sales & Marketing - Digital & Technology 销售和市场 - 数字技术177 Manufacturing & Engineering 制造与工程179 HR & Legal 人力资源与法务181 2025 Japan Salary Trends｜2025 日本薪酬趋势 Human Resources & Office Professional 人力资源与行政188 Technology 科技190 Life Science 生命科学191 洞察未来 引领变革 Insight into the Future, Leading Transformation CGP 集团为您呈现 2025 亚洲薪酬趋势CGP Group Presents the 2025 Asia Salary Trends Copyright © CGP Co. Ltd. All Rights Reserved.Unleashing Talent, Enabling Entrepreneurs. 全球经济形势的不断变化使得企业的运营环境日益复杂，薪酬管理在企业战略中的重要性也越发突出。CGP集团一年一度的《亚洲职场展望与薪酬趋势》继续聚焦各行业的核心岗位，以期通过前瞻性的薪酬数据与趋势分析，帮助企业组织在竞争激烈的人才市场中保持竞争力。 在这本《2025 CGP 集团亚洲职场展望与薪酬趋势》中，我们的职场专家们基于业务实践，回顾与分析了过去一年内各行业薪酬结构、薪酬增长、福利政策以及人才吸引与保留等方面呈现出的新趋势；同时，我们也展望未来，基于当前的经济走向、行业发展趋势及劳动力市场的变化，提供有针对性的人才招聘与薪酬管理建议。 感谢您选择阅读《2025 CGP 集团亚洲职场展望与薪酬趋势》。我们相信，您将从中获得有价值的视角与数据支持，为您的薪酬战略提供有力的决策依据。 The ongoing shifts in the global economic landscape are making the business environmentincreasingly complex, elevating the role of compensation management as a strategic pillarwithin organizations. CGP Group's annualAsiaCareer Outlook &Salary Trends continues tofocus on key roles across industries, aiming to provide forward-looking compensation dataand trend analysis that help organizations maintain competitiveness in a fiercelycompetitive talent market. In the 2025 CGP Group AsiaCareer Outlook &Salary Trends, our career experts, based ontheir business practices, have reviewed and analyzed the new trends observed over the pastyear in areas such as compensation structure, salary growth, benefits policies, and talentattraction and retention across various industries. At the same time, we look ahead to thefuture, offering targeted recommendations for talent recruitment and compensationmanagement, based on the current economic outlook, industry development trends, andshifts in the labor market. Thank you for choosing to read the2025 CGP Group AsiaCareer Outlook &Salary Trends. Webelieve that you will gain valuable insights and data to support your compensation strategyand make informed decisions. Unleashing Talent, Enabling Entrepreneurs. 消费品Consumer Talent Trends in Chinese Mainland 2024 年，全球都在关注中国的消费市场。我们看到了大量的数据，其中有一些是相互矛盾的，说明在各个产品类别、地域和消费者群体之间存在着显著的复杂性和细微差别。消费者信心依然是一个问题，国家和地缘政治政策的变化也未能为行业在 2025 年或 2026 年的表现提供清晰的指引。 国内和国际对消费领域的私营及公共投资依然低于往年。跨国公司对中国市场的关注更加集中于底线利润，而不仅仅是销售和增长。与此不同，本地公司仍然更加注重营收增长，因此采取了激进的定价和促销策略。这些动态为大多数消费品类别的盈利能力带来了重大而特殊的挑战。许多公司已经实施了招聘和薪资冻结政策，且大多数公司只会奖励顶尖表现者，而不是全体员工。这使得本行业的平均薪资涨幅约为 2%。 随着企业对组织转型需求的提升，高管招聘变得越来越重要和频繁。所有职能部门都急需具有出色韧性、能够推动积极损益结果的变革型领导者。这自然导致了具备双语能力的销售领导者、注重底线的市场营销人员，以及与商务部门同事同样熟悉业务的供应链和支持职能人才的短缺。我们看到许多公司正在经历重组，这在中国过去是比较少见的，而这也导致了裁员的现象。很多情况下，这些裁员的公司同时也在招聘新兴职能部门的人员，尤其是直播方面的专业人士。 目前行业内有很多高技能人才面临失业，尤其是中层及以上。因为竞争非常激烈，长期远离就业市场的求职者会发现很难重新进入最抢手的职位和公司。对于候选人来说，工作安全性已成为首要考虑因素，许多之前持续寻求外部机会的候选人，现在转而驻守当前的岗位。被认为有风险的公司会发现很难吸引顶尖人才，因而需要大幅提高薪资才能实现人员的更替。 消费品Consumer Talent Trends in Chinese Mainland In 2024, the world has been watching China's consumer markets. We have seen ample data points,which at times appear conflicting and thus there is substantial complexity and nuance across productcategories, geographies and consumer classes. Consumer confidence remains a concern and nationaland geopolitical policies and changes offer little clarity into how the industry will respond in 2025/2026. Domestic and international private and public investment into the consumer sector remains lower thanin previous years. Multinational companies are approaching the market with greater focus on bottomline results rather than just sales and growth. Local companies still appear to have greater emphasis ontop line growth and thus are adopting aggressive pricing and promotion strategies. These dynamics area major challenge to profitability across most consumer categories and create particular challenges.Hiring and salary freezes are in plac