卫龙美味2024年年报

Stock code股份代號: 09985.HK(Incorporated in the Cayman Islands with limited liability)（於開曼群島註冊成立的有限公司） Contents 2Company Profile4Definitions8Corporate Information10Financial Overview12Chairman’s Statement15Management Discussion and Analysis35Corporate Governance Report60Biographies of Directors and Senior Management69Report of the Directors98Independent Auditor’s Report105Consolidated Statement of Profit or Loss106Consolidated Statement of Comprehensive Income107Consolidated Statement of Financial Position109Consolidated Statement of Changes in Equity111Consolidated Statement of Cash Flows113Notes to the Consolidated Financial Statements Company Profile WEILONG Delicious Global Holdings Ltd (the “Company”) and itssubsidiaries (“the Group”, “we” or “us”) are a leading spicy snack foodenterprise integrating R&D, production and sales in China. The Group waslisted on the Main Board of the Hong Kong Stock Exchange (stock code:9985.HK) on December 15, 2022. 衛龍美味全球控股有限公司（「本公司」）及其附屬公司（「本集團」或「我們」）是中國領先的集研發、生產及銷售為一體的辣味休閒食品企業。本集團於2022年12月15日在香港聯交所主板上市（股份代號：9985.HK）。 本集團以傳統美食為基礎開創了中國調味面製品（俗稱「辣條」）行業，於2001年開創出第一根辣條，並引領了辣條行業標準建設。憑藉出眾的產品拓展能力，本集團已成功擴展至蔬菜製品、豆製品及其它產品等品類，推出了包括魔芋爽、風吃海帶、小魔女等大單品。本年度，本集團又推出爆麻爆辣味「麻辣麻辣」、爆辣素毛肚「魔芋爽」等新品，深受消費者的喜愛。 Based on traditional formulas, the Group started the Chinese seasonedflour products (also commonly known as Latiao (辣條)) industry, createdour first Latiao (辣條) snack in 2001, leading the standards construction ofLatiao industry. With our outstanding product development capabilities,the Group has successfully diversified into vegetable products, bean-based products and others, including Konjac Shuang (魔芋爽), FengchiKelp (風吃海帶), XIAO MO NV (小魔女) and others. The Group has furtherlaunched new products like explosively spicy Mala Mala (爆麻爆辣味麻辣麻辣), explosively spicy vegetarian tripe Konjac Shuang (爆辣素毛肚魔芋爽) and others in the Current Year, which are quite popular amongconsumers. Adhering to our product development philosophy of “maximizing theintrinsic value of nature with an industrialized approach”, the Groupcontinuously upgrades existing products and launches new products,focuses on quality through establishing an industry-leading productionsystem and strict quality assurance system. 秉承「以工業化思維，讓美食原點的價值最大化釋放」的產品開發理念，本集團持續升級現有產品及推出新產品，專注品質，建立了行業領先的生產體系及嚴格的品質保障體系。 我們是倍受中國年輕消費者喜愛的休閒食品品牌，本集團深度洞察年輕消費群體的需求，不斷運用新穎有趣的互動玩法提升品牌價值，並緊跟時下熱點話題趨勢，賦予品牌新活力。本年度，我們榮登胡潤百富頒發的「胡潤國潮品牌百強榜」，榮獲每日經濟新聞頒發的「2024食品飲料行業創新力榜『Z世代』喜愛品牌TOP10」及「2024大消費最具成長公司」以及由中國廣告協會頒發的「第31屆中國國際廣告節青年榜2024大學生喜愛的活力品牌」等二十餘項獎項。 We are a popular snack food brand among young consumers in China.The Group focuses and understands the needs of young consumergroups, constantly enhances brand value through novel and interestinginteractions with consumers, and keeps up with current hot topic trendsto give the brand new vitality. In 2024, we have won more than 20awards, including “Hurun China Top 100 Domestic Brands List” by HurunReport, “ 2024 Food & Beverage Sector Innovation Power List -Top 10Brands Favored by Generation Z” and “2024 Most Promising GrowthCompanies in the Consumer Sector” by National Business Daily and the“The 31st China International Advertising Festival Youth List -2024 VibrantBrands Favored by College Students” by China Advertising Association. The Group has an omni-channel sales and distribution network thateffectively reaches consumers, we have quickly adapted to the evolvingpurchasing behavior of consumers and expanded to supermarkets,chained convenience stores, traditional e-commerce channels andemerging snacks specialty retailers, content e-commerce channelsand social e-commerce channels which have wide exposure to youngconsumers. 本集團擁有有效觸達年輕消費者的全渠道銷售及經銷網絡，緊隨消費者購買行為的演變，我們迅速擴張到廣泛覆蓋消費者的商超、連鎖便利店、傳統電商及新興的零食量販店、內容電商、社交電商等渠道。 We adhere to the mission “to let the world fall in love with Chineseflavors” and are continuously committed to the good vision of “makingauthentic Chinese gourmet more entertaining, casual, convenient,affordable, data-enabled and automated, ultimately build a great businessthat brings joy and happiness to people for 123 years”. We adhere to thecore value of “Integrity, Innovation, Customers First, Employee Oriented”,continuously offer consumers better products and a cheerful consumptionexperience. 我們秉承「讓世界人人愛上中國味」的重大使命，持續致力於讓「傳統美食娛樂化、休閒化、便捷化、親民化、數據化、自動化，樂活123年的生態平台」的美好願景，堅持「本分，創新，客戶第一，員工為本」的核心價值觀，持續不斷地為消費者提供更好的產品和愉悅的消費體驗。 The Group was selected as a constituent stock by Hang Seng IndexesCompany Limited on February 21, 2025. The Indexes included: 本集團於2025年2月21日獲香港恒生指數有限公司選中，納入以下恒生指數系列： （1）恒生綜合指數；（2）恒生綜合行業指數-必需性消費；（3）恒生綜合大中型股指數；（4）恒生綜合中型股指數；（5）恒生綜合中小型股指數；（6）恒生消費指數；（7）恒生港股通消費行業指數；（8）恒生港股通必需性消費指數 (1)Hang Seng Composite Index;(2)Hang Seng Composite Industry Index - Consumer Staples;(3)Hang Seng Composite LargeCap & MidCap Index;(4)Hang Seng Composite MidCap Index;(5)Hang Seng Composite MidCap & SmallCap Index;(6)Hang Seng Consumption Index;(7)Hang Seng SCHK Consumption Index;(8)Hang Seng SCHK Consumer Staples In