卫龙美味2023年年报

Stock code股份代號: 09985.HK(Incorporated in the Cayman Islands with limited liability)（於開曼群島註冊成立的有限公司） ANNUAL REPORT2023年 報 2Company Profile3Definitions7Corporate Information9Financial Overview11Chairman’s Statement14Management Discussion and Analysis35Corporate Governance Report60Biographies of Directors and Senior Management69Report of the Directors96Independent Auditor’s Report103Consolidated Statement of Profit or Loss104Consolidated Statement of Comprehensive Income105Consolidated Statement of Financial Position107Consolidated Statement of Changes in Equity109Consolidated Statement of Cash Flows111Notes to the Consolidated Financial Statements Contents Company Profile WEILONG Delicious Global Holdings Ltd (the “Company”) and itssubsidiaries (“the Group”, “we” or “us”) are a leading spicy snack foodenterprise integrating R&D, production and sales in China. 衛龍美味全球控股有限公司 Based on traditional formulas, the Group started the Chinese seasonedflour products (also commonly known as Latiao ()) industry, createdour first Latiao () snack in 2001, leading the standards construction ofLatiao industry. With our outstanding product development capabilities,the Group has successfully diversified into vegetable products, bean-basedproducts and others, including Konjac Shuang (), Fengchi Kelp (), 78° Braised Egg (78°) and others. The Group has furtherlaunched new products like spicy Latiao () “BADAO PANDA ()”, konjac vegetarian tripe “XIAO MO NV ()” and spicy crispLatiao “CUI HUO HUO ()” in the Current Year, which are quitepopular among consumers. 200178º Adhering to our product development philosophy of “maximizing theintrinsic value of nature with an industrialized approach”, the Groupcontinuously upgrades existing products and launches new products,focuses on quality through establishing an industry-leading productionsystem and strict quality assurance system. We are a popular snack food brand among young consumers in China.The Group focuses and understands the needs of young consumergroups, constantly enhances brand value through novel and interestinginteractions with consumers, and keeps up with current hot topictrends to give the brand new vitality. In 2023, we have won more than30 awards, including the “2023 Vibrant Brands Favored by CollegeStudents” by the 30th China International Advertising Festival and the“TopBrand2023 Top 500 Chinese Brands” by the Chinese Brand Festival. 302023TopBrand202350030 The Group has an omni-channel sales and distribution network thateffectively reaches young consumers, we have quickly adapted tothe evolving purchasing behavior of consumers and expanded tosupermarkets, chained convenience stores, traditional e-commercechannels and emerging snacks specialty retailers, content e-commercechannels and social e-commerce channels which have wide exposure toyoung consumers. We adhere to the mission “to let the world fall in love with Chineseflavors” and are continuously committed to the good vision of “makingauthentic Chinese gourmet more entertaining, casual, convenient andaffordable, and embrace digital-intelligentization and ultimately build agreat business that brings joy and happiness to people for 123 years”.We adhere to the core value of “customers first, employee oriented,operating business with integrity and creating changes”, continuouslyoffer consumers better products and a cheerful consumption experience. 123 The Group was listed on the Main Board of the Hong Kong StockExchange (stock code: 9985.HK) on December 15, 2022. On February 29,2024, the Group has been included in the China Index of the MSCI GlobalSmall Cap Indexes and the MSCI China All Shares Small Cap Index. 202212159985.HK20242 29MSCIMSCI Definitions “Articles of Association” or “Articles” “Audit Committee” “Board” or “Board of Directors” Definitions Food Safety System Certification, a food safety management certification schemethat consists of three components: ISO 22000, sector specific Pre-Requisite Programsand additional requirements. Besides these three components there is a FSSC22000-Quality option based on the additional requirements of ISO 9001ISO 22000ISO9001FSSC 22000 a quality management system which identifies and evaluates points during productionin order to set up measures and control hazards to ensure product safety “HH Global Capital” “HH Green Philosophy” “HH Innovation Group” “Hong Kong” or “HK” “Hong Kong Listing Rules” or“Listing Rules” The Stock Exchange of Hong Kong Limited “Hong Kong Stock Exchange” or“Stock Exchange” “IFRS(s)” listing of the shares on the Main Board of the Hong Kong Stock Exchange Definitions Thursday, December 15, 2022, the date on which our shares are listed and fromwhich dealings therein are permitted to take place on the Hong Kong Stock Exchange20221215 one of our production plants located in Luohe, Henan Province one of our production plants located in Luohe, Henan Province one of our production plants located in Luohe, Henan Province