2021-2024年初意大利植物基食品零售市场洞察报告

2021 to 2023 with initial insights into the 2024market Executive Summary This report shows the trends in retail sales across seven plant-based productcategories (meat, milk and drinks, cheese, yoghurt, ice cream, dessert andcream) in Italy between 2021 and 2023, based on data from Circana. Italso presents initial insights into how the 2024 market is developing. The total annual salesvalue of plant-based foodsin Italygrew by 16%between 2021 and 2023. The Italian retail marketfor plant-based food wasvalued at €641millionin 2023. Total unit sales ofplant-based foods in Italygrew by 5.8%between 2021 and 2023. Sales across seven plant-based categories totalled €641 million in 2023 – an increaseof 16.1% compared with 2021 and an increase of 8% compared with 2022. Thisincrease is partly driven by inflation, but despite rising prices, demand for plant-basedfood continues to increase: unit sales increased by 5.8% and sales volume increasedby 2.6% between 2021 and 2023. Between 2022 and 2023, unit sales increased 2.8%while sales volume increased 0.2%. Plant-based foods are not unique in becomingmore expensive. In Italy, food inflationreacheda historic peak of 13.6% in November2022, before falling again. Sales volume in Italy grew in four out of seven plant-based product categories between2021 and 2023, while sales value grew in all seven categories over the same timeperiod. Plant-based cheese is experiencing particularly striking sales growth. Although still asmall and emerging category, sales value increased by 79.6% between 2021 and2023. About the data This report is based on sales data gathered byCircanafrom retailers in Italy. The datahas been analysed by the Good Food Institute Europe. The data for Italy covers retail sales in supermarkets and discount stores. It does notinclude food service sales, such as restaurants. Data for 2021, 2022 and 2023 covers the whole year. Data for 2024 covers only part ofthe year: from January to April. Since partial-year data for 2024 is not directlycomparable to full-year data for the other years, 2024 data in this report is presentedas a comparison to the same time period in 2023, i.e. January to April 2023. For the Italian data, the specific dates covered by each time period are: ●Full-year 2021: 4 January 2021 to 2 January 2022●Full-year 2022: 3 January 2022 to 1 January 2023●Full-year 2023: 2 January 2023 to 31 December 2023●Partial-year 2023: 2 January 2023 to 30 April 2023●Partial-year 2024: 1 January 2024 to 28 April 2024 Note that since a different data provider has been used, with different product categorydefinitions and coverage, the numbers in this report are not directly comparable tothose in GFI Europe’s previous publication,Marketinsights on European plant-basedsales 2020-2022. Key terms Plant-based:foods that are made from plants. Wheredata permits, we have focusedspecifically on plant-based products that aim to mimic the taste and texture of animalproducts. In some categories, non-analogue products such as those based on beans orlentils are also included because the data does not permit further subcategorisation. Animal-based:food items derived from farmed animals,such as meat from chickensor milk from cows. Sales value:the total value of sales measured ineuros (€). Unit sales:the total number of units of a productsold. A unit can refer to a pack,carton or tub, for instance. Sales volume:the total quantity of products soldmeasured in kilograms (kg) or litres,depending on the product category. PY 2024:partial year data for 2024, with the exactdates depending on the productcategory. Exact dates are indicated in graph titles and explanatory text. Market share:the proportion of all sales in a wider product category (comprising bothplant-based and animal-based versions) that is plant-based. This fraction is calculatedby dividing plant-based sales by the sum of plant-based and animal-based sales. Inthis report, market share has mostly been calculated on the basis of sales volume;however, it can also be calculated on the basis of sales value. Note that in this report,market share is calculated based only on retail sales of pre-packaged products. It doesnot account for sales in restaurants or products that are not pre-packaged. Table of contents— Executive Summary2About the data4Key terms5Table of contents6Overall plant-based food market8Total Italian plant-based market8Categories10Comparison to animal-based foods11Plant-based meat12Total market12Product format breakdown14Price trends15Plant-based milk and drinks16Total market16Product format breakdown18Market share19Price trends relative to animal equivalent19Plant-based cheese20Total market20Product format breakdown21Market share21Price trends relative to animal equivalent22Plant-based yoghurt23Total market23Product format breakdown24Market share24Price trends relative to animal equivalent25Plant-based ice cream26Total market26Product format breakdown28Price trends28Plant-based dessert29Total