2026年南非最具价值品牌报告

WELCOME congratulate our top brands on theirremarkably strong performance over thepast two years. We wish their builders thebest as we confront another disruptive yetopportunity-filled year in South Africa. Feelfree to reach out to us or any of your Kantarcontacts with any questions or comments,or to learn how our AI solutions can help youseize the moment for your brand. Welcome to the Kantar BrandZ Most ValuableSouth African Brands 2026. category understand how they fit into thisnew landscape and how to make the rightdecisions to maintain their advantage andset the foundation for future growth. OurKantar Intelligence Engine helps diagnosebrand equity, create and extend MeaningfulDifference, and maximise the impact ofevery campaign.We also realise that blanket advice is rarelyactionable, and every brand has its own seen broad and healthy growth. Overall, ourmost valuable brands gained 47% in value,with 22 of the 30 posting increases, andespecially those in the Telecom Providersand Financial Services categories.This performance places South Africaamong the elite countries surveyed by Kantar BrandZ over the past two years,which should come as no surprise. Top SouthAfrican brands excel in creating MeaningfulDifference – offering products, services, andideas that meet their customers’ functionalneeds, whilst also managing to touch thememotionally. They are distinct and disruptive,not merely participating in their markets,but leading the way.This report contains data and analysis onthese brands, as well as deep insights intowhat’s driving success in South Africa today.advantages and challenges. While manyof our most valuable brands excel in beingDifferent and defend their pricing well, notall South African brands have these luxuries.That’s why we’ve devised a framework ofChief Marketing Objectives. Designed forbrands at any point in their journeys, it canhelp them determine whether they need tocreate simple differentiation, extend that to new products and services, or look outsidetheir categories and borders to find newspace to grow. Above all, we find that while MeaningfulDifference remains the mainstay of brandgrowth, the path to it has changed. AIis transforming every sector, includingmarketing. It not only enables us to domore, faster, but increasingly serves asan intermediary between brands andthe people who buy them. Joint Managing Direc tor,South Africa WHAT IS? THE DEFINITIVE GUIDE TO BR AND BUILDING has continued to evolve, ranking, analysing,and honouring the world’s top brands whileenabling marketers, strategists, and leadersto make better decisions and build long-Kantar BrandZ has become the global brands in the world, showing you how tobecome one of them.Combining the world’s largest consumer- focused source of brand equity insightwith our proprietary brand valuationmethodology, Kantar BrandZ helps leadersunderstand not just which brands grow, butwhy – and how to act.Kantar BrandZ intelligence is grounded inKantar’s unique Meaningful Different andterm value.standard in brand value ecosystems,featuring country and regional rankingsacross six continents, and world-class expertinsights on building strong brands. Salient framework (MDS), which is globallyvalidated by the Marketing AccountabilityStandards Board (MASB). WHAT CAND O FOR YOU? HOW D OE SWORK? enterprise value that comes from brandactions, allowing businesses to commanda price premium and be more resilient.Investing in your brand remains the mostpowerful way to grow. What’s more, we canshow you how. Our Signal Intelligence createsa forensic portrait of a brand’s strengths,weaknesses, and opportunities within one –or many – categories and markets.The Kantar BrandZ Strong BrandsPortfolio has grown share prices 53%STRONG BR ANDS:DELIVER SUPERIORSHAREHOLDER RE TURNSARE MORE RESILIENTIN TIMES OF CRISIS more than the S&P 500 index.RECOVER MORE QUICKLY can be attributed to the brand inquestion, considering both currentand future performance. value of the parent company.Kantar BrandZ valuations isolatethe value generated by the strengthof the brand alone in the mindsof consumers i.e. with all otherelements removed. that is directly driven by a brand’sequity e.g., its ability to predisposeconsumers to choose the brand overothers or pay more for it, basedpurely on perceptions and theirimplications for future performance. STRO N G B R ANDS INTRODUCING K ANTAR’S MEANINGFUL DIFFERENTAND SALIENT FR AMEWORK Don’t just takeour word for it DifferentThe brand feels different from others Behavioural science has taught us that our brains storeThe most valuable brands inthe world have built powerfulconnections, turning intelligenceinto action and action intogrowth. Brands with powerfulconnections have three essentialqualities: Meaningful, Different,and Salient. Comes to mind quickly and readilywhen activated by ideas around or is a trendsetter in the category.It expands outside the box in anydirection, not constrained by anyone dimensi