2026年全球500强：世界最具价值和最强品牌年度报告

Global5002026 The annual report on the world's most valuable and strongest brands NVIDIA’s brandis now morevaluable thanFacebook andWalmart +$608 billion:Apple’s brand value, up 6% from 2025+239%:Revolut enters the Global 500 for the first time+AAA+:YouTube becomes the world’s strongest brand Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Global Market Overview6 Valuation Analysis9The World's Most Valuable Brands 202610Fastest Growing Brand Value: Revolut13 Brand Strength Analysis14 Sustainability Analysis17 Brand Spotlights19 Infosys20Sumit Virmani, Chief Marketing Officer stc23Faisal Almalki, Brand Management GM Insights 26 Bridging the gap between marketing and27finance: Making the case for brand investmentInterview with Mike Rocha, Managing Director,Europe & Americas, Brand Finance Analysing how effective TOP sponsorships31are for brandsInterview with Scott Moore, Sports Services Manager,Brand Finance Methodology44 Our Services50 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingandfinance'.Formorethan25years,wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing AccountabilityStandardsBoard. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. Global MarketOverview Global MarketOverview Most Valuable & Strongest World Brands Per Region 2026 © Brand Finance Plc. 2026 The world’s leading brands enter 2026 operatingin a global environment that remains constrainedand uneven. While economic conditions have improvedmodestly compared to 2025, they continue to fall shortof long-term pre-pandemic norms, limiting the extentto which brands can rely on market-wide growth todrive value. Brand Finance research finds that thetotal brand value of the world’s 500 most valuableandstrongestbrandsreachesUSD10.4trillionin2026, marking an 11% increase from 2025. growth th