2025年美国500强最具价值和最强品牌年度报告

US5002025 The annual report on the most valuable and strongest American brands MGM wins bigas brand valuedoubles, makingit America’s +Total brand value of the Brand Finance US 500 2025ranking rises7.4%year-on-year to$5.79 trillion, +MGMis the country’s fastest-growing brand, up102%to$3.8 billion, driven by record revenues and globalexpansion +NVIDIAenters the top 10 for the first time as AIdemand surges +Appleremains America’s – and the world’s - mostvaluable brand at$574.5 billion, followed byMicrosoftandGoogle +California leads in brand value, with its 84 brandscontributing$1.92 trillionto the ranking Contents ForewordLaurence Newell, Managing Director, Brand Finance, North America Regional Overview Valuation Analysis Most Valuable American Brands 2025Most Valuable Brand:AppleFastest Growing Brand Value:MGM Brand Strength Analysis Brand Guardianship Index Brand Spotlights HILTONChris Silcock, President, Brand Value Ranking (USDm) Methodology Our Services © 2025 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisations Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword The global business landscape is constantly evolving, shaped by economicshifts, technological advancements, and changing customer expectations.Nowhere is this dynamism more pronounced than in the United States - hometo many of the world’s most powerful and influential brands. The US economy,however, demonstrates resilience amid geopolitical tensions, inflationary Yet, amid these uncertainties, one factor remains constant: the powerof strong brands. In an increasingly competitive and fragmented market,brands that can differentiate themselves, foster loyalty, and build trust arebest positioned for long-term success. Brand strength goes beyond customer Laurence NewellManaging Director, This year, Brand Finance has deepened its investment in understandingcustomer perceptions like never before. This year, the Brand Strength Indexhas evolved to include metrics based on familiarity and perceptions of bothfunctional credibility and emotional appeal versus competitors. This updatedmodel is designed to be predictive of growth, capturing the drivers of value The results of this year’s US 500 ranking highlight the resilience and strengthof America’s top brands. The total brand value of the top 500 most valuableUS brands has risen by 7.3% year-on-year to USD 5.82 trillion. In parallel, the USeconomy expanded by 2.8% in 2024, with consumer spending rising by 4.2%in the final quarter - its highest level since early 2023. This growth has been At Brand Finance, we remain committed to helping businesses understand,manage, and maximize their brand value. Whether you are looking to strengthenyour brand, measure its impact, or align marketing with financial performance,our team is here to support you with independent brand valuations and strategic RegionalOverview RegionalOverview The results of this year’s US 500 ranking highlightthe resilience and strength of America’s top brands.The total brand value of the top 500 most valuable California continues to dominate the BrandFinance US 500, with a total brand value ofUSD1.92 trillion across 84 brands, the highestin the nation. It is home to many of the country’s most valuable brands, includingApple,Google,Facebook,Instagram,Oracle,Disney, In parallel, the US economy expandedby 2.8% in 2024, with consumer spendingrising by 4.2% in the final quarter - its highestlevel since early 2023. A combination of robust Washington ranks second, with USD928.2billion in total brand value from just 11 brands.Despite its smaller brand count, the state benefitsfromMicrosoft,Amazon, andStarbucks, three Brand value growth was highly concentrated inselect industries. Semiconductors (+40%) saw thelargest increase, with brands likeNVIDIAcapitalizing on New York follows in third place, with USD610.8billion across 65 brands.VerizonandChaselead the charge, solidifying the state’s positionas a financial and professional services hub. Other notable states include Texas (USD324.5 billion,46 brands), Illinois (USD234.6 billion, 25 brands),and Georgia (USD188.0 billion