2025年韩国最具价值和最强品牌年度报告：韩国150强品牌

South Korea150 The annual report on the most valuable and strongest South Korean brands South Korea’stop 150 brandsgrow 7% despite +Nine-year record:Samsungremains undisputedas South Korea’s most valuable brand +SamsungHeavyIndustriescrowned strongestSouth Korean brand with AAA+ brand strength rating +Fastest growing South Korean brand:GSEPS’ brandvalue doubles to $340 million +Samsungrecords highest Sustainability PerceptionsValue whileHyundairegisters highest positive gapvalue among South Korean brands +CJ CheilJedang CEO recognised as nation’s topbrand guardian +From Seoul to the world: South Korea’s Soft Powerdriven by culture, innovation, and diplomacy Contents Foreword5Alex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview Valuation Analysis 8 Most Valuable South Korean Brands 2025Most Valuable Brand:SamsungFastest Growing Brand Value:GS EPS Brand Strength Analysis14 Sector Analysis17 Sustainability Analysis21 Brand Value Ranking (USDm) Insight29Originals unbound: A borderless identity30Realising the K-premium value in the AI era withan intangible asset ecosystem Methodology Our Services © 2025 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisations Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com What makes a brand valuable? That is the question this study answers. Brand Value is built when strong brands combine with strong businessesthat are able to successfully commercialise that strength. Brands are strongwhen people know about them, and they think they are the best option withintheir category. This knowledge and positive image lead into higher choice,at a higher price. This strength builds value when the business is selling the right Brand Finance’s brand valuation study begins by gathering individual perceptionsabout brands. With insights from over 175,000 respondents across 41 countries—including more than 25,000 from the Asia Pacific region—the study capturesbrand awareness, consideration, and various measures of brand reputation.Covering 31 sectors and analysing 6,000 brands with nine years of data, this Alex HaighManaging Director,Brand Finance The heart of what we do is to “bridge the gap between marketing and finance”to help communicate the benefits of marketing and branding to financial teams.We can determine the underlying factors driving brand value thereby informingdecisions on brand positioning and marketing tactics such as promotions, Understanding the precise financial value of an asset is crucial for optimisingreturns. Whether considering brand licensing, selling, discontinuing brands,rebranding or organising brand architecture, having this knowledge is essentialfor informed decision-making. Brand Finance has conducted thousands ofvaluations for brands and branded businesses, providing insights to help We invite you to explore the insights from this analysis and collaborate withus to shape a more profitable and sustainable future for your brand. By fullyleveraging your brand’s value, you can unlock growth, profitability, and global CountryOverview CountryOverview South Korea ended 2024 in a period of uncertainty.Political upheaval reached a peak when formerpresident Yoon Suk-yeol was impeached in December2024 following his highly controversial attempt toinvoke martial law in response to mounting opposition Electronics titanSamsungretained itsposition as the nation’s most valuable brand,posting a 9% brand value increase to USD89.4billion.Hyundai, the country’s flagship automotivebrand also recorded steady growth, with its brand Since taking office in mid-2025, current President LeeJae-myung’s administration has focused on rebuildingconfidence and steering the economy back on course.An economic stimulus package worth KRW31.8 trillion(approximately USD23.0 billion) was rolled out tosupport households, small businesses, and emerging Semiconductors brandSKhynixstood outwith a 37% increase in brand value, driven byrising demand for AI memory chips and renewed investments in domestic chip infrastructure.Kia’s brand value grew 29%, supported by itsEV strategy and global brand repositioning while Retail and engineering sect