最有价值、最强大韩国品牌150强的2025年度报告

South Korea1502025 The annual report on the most valuable and strongest South Korean brands South Korea’stop 150 brandsgrow 7% despitedomestic politicalheadwinds +Nine-year record:Samsungremains undisputedas South Korea’s most valuable brand +SamsungHeavyIndustriescrowned strongestSouth Korean brand with AAA+ brand strength rating +Fastest growing South Korean brand:GSEPS’ brandvalue doubles to $340 million +Samsungrecords highest Sustainability PerceptionsValue whileHyundairegisters highest positive gapvalue among South Korean brands +CJ CheilJedang CEO recognised as nation’s topbrand guardian +From Seoul to the world: South Korea’s Soft Powerdriven by culture, innovation, and diplomacy Contents Foreword5Alex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview 6 Valuation Analysis 8 Most Valuable South Korean Brands 20259Most Valuable Brand:Samsung11Fastest Growing Brand Value:GS EPS12Brands to Watch:Korean Air, Cass, Samsung Biologics13 Brand Strength Analysis14 Sector Analysis17 Brand Guardianship Index19 Sustainability Analysis21 Global Soft Power Index23 Insight Originals unbound: A borderless identityRealising the K-premium value in the AI era withan intangible asset ecosystemInterview with Yongseok Park, Founder & CEO of Iconic Brand Methodology36 Our Services 44 © 2025 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword What makes a brand valuable? That is the question this study answers. Brand Value is built when strong brands combine with strong businessesthat are able to successfully commercialise that strength. Brands are strongwhen people know about them, and they think they are the best option withintheir category. This knowledge and positive image lead into higher choice,at a higher price. This strength builds value when the business is selling the rightthings to the right people in the right places. Whether brands and their businessesare building strength appropriately and in the right places determines whetherbrands move up or down in our rankings. Brand Finance’s brand valuation study begins by gathering individual perceptionsabout brands. With insights from over 175,000 respondents across 41 countries—including more than 25,000 from the Asia Pacific region—the study capturesbrand awareness, consideration, and various measures of brand reputation.Covering 31 sectors and analysing 6,000 brands with nine years of data, thiscomprehensive approach provides a deep understanding of brand strength.To define brand value, we then combine these insights with financial analysisof the businesses behind the brands, ensuring a holistic evaluation. Alex HaighManaging Director,Brand FinanceAsia Pacific The heart of what we do is to “bridge the gap between marketing and finance”to help communicate the benefits of marketing and branding to financial teams.We can determine the underlying factors driving brand value thereby informingdecisions on brand positioning and marketing tactics such as promotions,products, services and pricing. In addition, establishing common groundallows marketers to articulate the importance of their efforts, providingclear information to CFOs and enabling boards to prepare strategies thatoptimise performance. Understanding the precise financial value of an asset is crucial for optimisingreturns. Whether considering brand licensing, selling, discontinuing brands,rebranding or organising brand architecture, having this knowledge is essentialfor informed decision-making. Brand Finance has conducted thousands ofvaluations for brands and branded businesses, providing insights to helpaddress these questions and guide strategy. The impact of comprehendi