2024年全球最具价值和最强酒店品牌年度报告

Hotels502024 The annual report on the most valuable and strongest Hotel brandsJune 2024 Contents About Brand Finance3 Foreword4David Haigh, Chairman & CEO, Brand Finance Ranking Analysis7 Brand Value Ranking (USDm)16 Leisure & Tourisum17 Brand Spotlight 21 Taj22Interview with Puneet Chhatwal,Managing Director & CEO,Indian Hotels Company Limited (IHCL) Methodology 25 Our Services 31 Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25years, we have helped companies andorganisations of all types to connecttheir brands to the bottom line. Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. The world'sleading brandvaluationconsultancy Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility For business enquiries, please contact:Richard HaighManaging Directorrd.haigh@brandfinance.com Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our expertscrafted standards (ISO 10668 and ISO20671) and our methodology, certified byAustrian Standards, is officially approvedby the Marketing AccountabilityStandards Board. For media enquiries, please contact:Penny ErrickerGlobal Press Enquiresp.erricker@brandfinance.com For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com Foreword Brand valuation helps companies understand the value of their brand and howit contributes to the overall value of the company. This important understandingcan inform decision-making related to marketing and branding efforts, as well asprovide a benchmark for future performance. It can also be used to help attractinvestors and secure financing, as a strong brand can be a valuable asset. Additionally, brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired. Overall, brandvaluation helps organisations understand the worth of their brand and howit fits into their overall business strategy. A strong brand can lead to improved business returns in several ways.First, a strong brand can help a company differentiate itself from its competitorsand establish a unique identity in the market, which can lead to increased customerloyalty and retention. This, in turn, can lead to higher sales and revenue. A strongbrand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-qualityand trustworthy. David HaighChairman & CEO,Brand Finance In addition, a strong brand can help a company attract top talent, as employeesmay be more attracted to work for a well-known and reputable brand. Finally,a strong brand can provide a company with a competitive advantage and helpit weather economic downturns or industry disruptions. This year, Brand Finance has invested more in researching and understandingcustomer perception of brands across the world than ever before, with originalresearch taking place in dozens of jurisdictions globally. The report you arereading is based on this extensive original research, with the findingsrepresenting a catalyst for further conversations. If you want to help build a stronger brand, or if you want to better understandthe value of your brand, please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable futurefor your brand. Gain Insight Leverage strategic insights toenhance your brand's financialstanding. Requestyour ownBrand ValueReport Strategic Guidance Strategise effectively toposition your brand asa market leader. Benchmark YourPerformance Benchmark your brand againstindustry standards for a competitiveedge in the corporate landscape. Brand Finance's Brand Value Reportprovides a complete breakdown ofthe assumptions, data sources, andcalculations used to determine yourbrand’s value, as well as brandequity research. Empower YourMarketing Team Empower your marketing team withcomprehensive knowledge aboutyour brand's financial value. Enhance Communication Each report includes expertrecommendations for growingbrand value, driving performance,and gaining insights into yourposition against peers. Optimise communication channelsby understanding and articulatingyour brand's financial significance. Deepen Understanding Deepen your financial acumen andmake well-informed decisions forcorporate success. +6,000brands Original market researchon global, mar