巴黎奥运会和欧洲足球锦标赛对旅行的影响-BCD travel

April 2024 Introduction Two quadrennial sporting events to impact travel in Europe in 2024 Two four-yearly multinational sporting events are due to coincide in Europe this year: the Paris Olympic and Paralympic Games; and the UEFA European Championship to be held inGermany. Both events are expected to boost travel in the host countries and to specific locations within them. The events will attract both domestic and foreign tourists. Given the expected increase in tourism volumes, accommodation suppliers can expect to see a surge in forward bookings. For the duration of the events, and possibly in the weeks beforeand after them, travelers should anticipate room rates that are well above seasonal norms. They will also face extra costs fromincreased tourist tax levies, which the French government hasintroduced to cover some of the cost of hosting the Olympic Games. Oxford Economics recently published a research briefing,Europe: Olympics and Euros 2024, what can we expect?,in which it outlined its expectations for the impact of these two events onthe host countries. In this newInsightsreport, we summarize the key points from Oxford Economics’ study and incorporate some findings from analysis conducted by BCDTravel’s Research &Intelligence team. Large events drive an increase in demand and spending There is clear measurable evidence that large events often drive increases in demand for accommodation andspending. In 2024, Europe is set to host two quadrennial events, which will inevitably have an impact on tourism in thetwo host countries. FromJune 14 to July 14, Germany will host the UEFA European Championship, with footballmatches spread across ten stadiums. The Olympics are due to begin in Paris onJuly 26, running until August 11,withactivities resumingon August 28 for the Paralympics, whichwill rununtilSeptember 8. As host nations, one would assume that both France and Germany can expect a surge invisitor numbersand increasedspending by them.But it’s not as straightforward as this, as data from past Olympic Games and FIFA World Cupssuggests. When hosting the Olympic Games, neither Londonin 2012 norRio de Janeiroin 2016 experiencedasubstantial rise in visitor numbers. Indeed, the Brazilian host city recorded a5% dropin tourist arrivals. But those touristswho did visitduring the Games spent6%more year-over-year. Hosting the Olympic Games drove up unit travel costs. The Olympic effect contrasts to the fortunes ofcountrieshosting the FIFA World Cup, andQatar inparticular. WhileRussia recorded a slight rise invisitors when it hosted the competition in 2018,Qatar saw arrivals jump by20%,although a pandemic effect may have provided an added boost. But, in both cases, there was a significant rise inspending, which jumped by more thanone-third.Again, evidence of unit travel costs rising when a country hosts amajor, multinational sporting event. Impact of the 2012 Olympics on London Asurge inaccommodation and other travel costs The London 2012 Olympics should provide a useful benchmark against which an assessmentmay be made ofthepossible the impact onParis from hosting the Games. In the run up to large events, accommodation providers typically see a rise in forward bookings, and this increaseddemand should feed through to a hike in average daily rates (ADRs). Traveler profiles and the one-off nature of theseevents offer further price premiums that can be exploited by hoteliers and other accommodationproviders. Travelers maybe prepared to pay more to attend a once-in-a-lifetime event. Compared to the average for the previous three years, during the Olympic period both London and the wider U.K.recorded rises in visitor numbers, of5%and3%, respectively. And yet both inbound spending and average spendingrecorded much bigger increases. This supports the notion ofunit travelcosts, as well as travel volumes, rising during anevent. Indeed, the later experience from the Rio de Janeiro Olympics in 2016 showed a particularly extreme ADRresponse to the increased demand for accommodation. Whilstthe Brazilian city hosted the event in August 2016, room rates jumped by199%year-over-year to a level that wasalso 239% above the annual average for 2016. Even in September, as Rio de Janeiro hosted the Paralympics, ADRs were16%higher than in 2015. Potential impact of the 2024 Paris Olympics A positive impact from tourism As part of France’s original bid for hosting the Olympics, the French Center for Sports Law and Economics conducted an economicimpact study in 2016. At that time, the study calculated the2024 Olympics would generate up to €10.7 billion in positive impact and up to 247,000 jobs. Of the €10.7 billion, between €1.4 and €3.5 billion (13-33%) would be derived directly as aneffect of tourism. Clearly a lot has changed since this study was undertaken; not least a four-year pandemic and a cost-of-living crisis with high levels of inflation and elevated interest rates. France to see a bigger spending boost than Pa