第37届UFI全球展览晴雨表

Report based on the results of asurvey concluded in June 2026 UFI Knowledge Hub: Overview Industry Statistics Best Practices Global BarometerBi-annual report on industry developments. Overview of key metrics on the global andregional markets. UFI Award-winning case studies showcasingexcellence across 6 different categories. World Map of Venues Event StatisticsUFI Approved Events and Euro FairStatistics Exhibitors and VisitorsInsights Member-only Content Topical Reports Regional market profiles and sessionrecordings from UFI’s global events.Members also receive discounts on researchreports from selected UFI partners. Economic ImpactGlobal and national reports Crisis coverage, digital innovation,industry partners, marketing, sustainability. Available atufi.org/knowledge-hub Results globally Rented SpaceRevenuesOperating ProfitMost Important Business IssuesAI Implementation and MaturityImpact of the Situation in the Middle East Regional and detailed results for selected markets North America – Mexico and USCentral & South America – Argentina, Brazil and ColombiaEurope – France, Germany, Greece, Italy, Spain, Türkiye and United KingdomMiddle East & Africa – Saudi Arabia, UAE and South AfricaAsia-Pacific – Australia, China, India, Malaysia and Thailand Conclusion Introduction Companies Association) in Indonesia, IEIA (Indian Exhibition Industry Association)in India, JEXA (Japan Exhibition Association) in Japan, MFTA (Macau Fair & TradeAssociation) in Macau, MACEOS (Malaysian Association of Convention and ExhibitionOrganisers and Suppliers) in Malaysia, MECA (Myanmar Exhibition and ConferenceAssociation) in Myanmar, PEIFE (Professional Events Industry Association SaudiArabia) and SCEGA (Saudi Conventions & Exhibitions General Authority) in SaudiArabia, SECB (Singapore Exhibition & Convention Bureau) in Singapore, SISO (Societyof Independent Show Organizers) for the US, SOKEE (Greek Exhibition IndustryAssociation) in Greece, TEA (Thai Exhibition Association) in Thailand, TOBB (The Unionof Chambers and Commodity Exchanges of Türkiye) and UNIMEV (French MeetingIndustry Council) in France. Welcome to the 37th edition of the “UFI Global Exhibition Barometer” survey.This study is based on a global survey concluded in June 2026. It represents up-to-dateinformation on the status and outlook of the global exhibition industry as well as on 20specific markets and regions. It also includes an analysis of replies by type of activity(organiser, venue or service provider/supplier), when relevant. The UFI Global Exhibition Barometer was launched in response to the 2008 globalfinancial crisis. Since then, it has tracked industry development through various externalshocks, including the COVID-19 pandemic. As a globally trusted, independently runresearch project, this latest edition again identifies and lists today’s and tomorrow’sindustry challenges. The Barometer has a truly global reach, with 466 companies participating from 59countries and regions. Important Remarks We wish to thank the following associations, whose participation made this globalcollaboration possible: AAXO (The Association of African Exhibition Organizers) andEXSA (Exhibition and Events Association of Southern Africa) in South Africa, ABEA(Australian Business Events Association) in Australia, ABEOC (Associação Brasileirade Empresas de Eventos) and UBRAFE (União Brasileira dos Promotores de Feiras)in Brazil, AEFI (Italian Exhibition & Trade Fair Association) in Italy, AEO (Association ofEvent Organisers) in the UK, AFE (Spanish Trade Fairs Association) in Spain, AFECA(Asian Federation of Exhibition & Convention Associations) in Asia, AFEP (Asociacionde Ferias del Peru) in Peru, AFIDA (Asociación Internacional de Ferias de América) inCentral & South America, AIFEC (Asociacion Colombiana de la Industria de Ferias,Congresos, Convenciones y Actividades Afines) in Colombia, AKEI (The Associationof Korean Exhibition Industry) in South Korea, AMEREF (Asociacion Mexicana deRecintos Feriales) and AMPROFEC (Asociación Mexicana de Profesionales deFerias y Exposiciones y Convenciones) in Mexico, AOCA (Asociación Argentina deOrganizadores y Proveedores de Exposiciones, Congresos, Eventos y de Burós deConvenciones) in Argentina, APPCE (Asociación Panameña de Profesionales enCongresos, Exposiciones y Afines) in Panama, AUDOCA (Asociación Uruguaya deOrganizadores de Congresos y Afines) in Uruguay, HKECIA (Hong Kong Exhibition andConvention Industry Association) in Hong Kong, IECA/ ASPERAPI (Indonesia Exhibition •The number of responses to the current survey (466 total from 59 countries andregions - see the full list at the end of the document) provides strong results thatcapture and describe major issues and trends as a barometer. However, the natureof the exercise – a survey towards a broad sample of companies from the industry- means that some results cannot claim to necessarily be fully representative.Also, since weighting of answers based on the