“拾光里的七号院”One-stop marriage registration office, to create a comprehensive and perfect marriage service The establishment of experience first web celebrity registry young gathering punch cardeternal memory trend web celebrity design concept to pursue the lead of fashion elements 目录Contents 设计方案 项目分析 技术设计 运营理念 设计理念 Business Philosophy致爱.时光里释义致爱.时光里构成致爱.时光里运营理念 建筑篇景观篇室内篇 区位分析场地流线主题业态建筑现状案例对比项目定位项目价值客群分类功能分析 导视系统文创衍生造价估算 BUSINESS PHILOSOPHY运营理念 致爱·拾光里释义 回首过往的时光里,能够被拾起的回忆、故事、物件……才是洗尽铅华后的至爱,致爱·拾光里就是致敬过往时光里的至爱空间。 致爱·拾光里构成 致爱·拾光里运营理念 在富有设计感和时尚感的建筑载体内,通过互动式体验能够丰富项目内容,从而搜集真人真事的情感故事,再将内容深耕,以文字、声音、照片、视频等媒介进行输出,通过投放运营实现流量转化,最后实现内容变现的运营理念。 概言之是线上运营+线下实体两者相辅相成。 LOCATIONANALYSIS 交通便利 基地位于成都西部新城规划区域的核心地带,成都国际非遗创业产业园东南方向,南接博览园3号门,毗邻绕城高速、光华8线、地铁4号线三条城西主要交通干线,交通便捷,可达性好 The base is located in the core area of the new townplanning area in the west of Chengdu, in the southeastdirection of Chengdu International Intangible CulturalHeritage Industrial Park. It is adjacent to Gate 3 of the ExpoPark in the south, and adjacent to three major trafficarteries in the west of the city, namely the Ring Expressway,GuanghuaLine 8 and Metro Line 4. The traffic isconvenient and the accessibility is good. 距离成都双流国际机场40分钟,约22公里;距离成都西站20分钟,约8.5公里 旧时 现时 锦江区-摩洛哥打卡地 建筑年轻化,色彩丰富,符合时尚潮流。ARCHITECTURAL ELEMENTS ARE RIGID, LACK OF MODERN SENSEAND FASHION. 建筑呆板,缺乏现代感与时尚性。ARCHITECTURAL ELEMENTS ARE RIGID, LACK OF MODERN SENSEAND FASHION. POINT 1 特点突出,种类多样性,品牌形象高。SERIOUS HOMEOGENIZATION OFSCENES, LACKOFDIVERSITYANDBRAND PACKAGING. 场景元素同质化严重,缺乏多样性与品牌化包装。SERIOUS HOMEOGENIZATION OFSCENES, LACKOFDIVERSITY POINT 2 POINT 2 周边无康养配套机构周边学校幼儿园等配套完善ANDBRAND PACKAGING. 全国最年轻,成都最浪漫综合式一条龙首个婚恋全产业链示范标杆DEMONSTRATION OFBENCHMARKING 婚恋产业链 Chengdu's first one-stop comprehensive marriage registration officeTheestablishment of experience first web celebrity registry 幸福恋爱起始站 全方位婚恋产业 打造成都首个综合式服务体验的婚姻办事处,提升极具人文主义,浪漫情怀的城市品牌 当下结婚率大幅度下降能让年轻人重新激发对爱情婚姻的信心 吸引四面八方人群流量,带动当地区域产业生产消费价值 给予年轻一代更加新鲜的幸福感增加对恋人之间的归属感拥有永恒幸福的诺言 Canlet the youngpeoplere-inspire the confidence of love,marriage To promote the city brand withhumanistic and romantic feelings Give the younger generation morefresh happiness, increase the sense ofbelonging between lovers 我们将要创造“新”需求的愿景! 功能分析/ Functional Analysis 莫比乌斯环代表着永恒,两个端点的无限循环,重叠与相遇象征着一对恋人的幸福没有分岔路,终点站Mobius represents an eternity that cannot be replaced by diamonds, aninfinite cycle of two ends, overlapping andmeeting。 爱情纯净而庄严,神圣而伟大Love is pure and solemn, sacred and great 教堂拱门元素无限循环造就其给予爱情纯净、神圣、庄严、专一的形象 建筑景观意向/ Design Intention 建筑篇 DESIGN SCHEME设计方案 颜色提取 场景效果/ DesignAnalysis遇见拾光∩Meeting Time 建筑外饰/ Building Exterior Finishes 景观篇 DESIGN SCHEME设计方案 景观设计策略/ Landscape Design Strategy 策略:保留部分高墙,做开洞处理,部分造型矮墙处理,是场地更加通透 功能分析/ Functional Analysis 场景效果/ DesignAnalysis遇见拾光∩Meeting Time 场景效果/ DesignAnalysis遇见拾光∩Meeting Time 场景效果/ DesignAnalysis印记拾光∩MarkingTime 场景效果/ DesignAnalysis珍藏拾光∩TreasureTime 场景效果/ DesignAnalysis珍藏拾光∩TreasureTime 室内篇 DESIGN SCHEME设计方案 平面分析/ Plan Analysis见证拾光∩WaitnessTime 平面分析/ Plan Analysis见证拾光∩WaitnessTime 平面分析/ Plan Analysis见证拾光∩WaitnessTime 平面分析/ Plan Analysis见证拾光∩WaitnessTime 平面分析/ Plan Analysis见证拾光∩WaitnessTime 材质分析/ DesignAnalysis见证拾光∩WaitnessTime 材质分析/ DesignAnalysis见证拾光∩WaitnessTime Technical Design技术设计 THANKS TO LOVE The establishment of experience first web celebrity registry young gathering punch cardeternal memory trend web celebrity design concept to pursue the lead of fashion elements