香港宠物友好型零售发展研究报告

R E P O R T The rise of pet-friendly retail inHong Kong What pet owners expect from mallsand shopping experiences Powered by theYouGov panel 34mregisteredpanel members The insights in this report arefuelledby YouGov’s consumerresearch panel, which has 30 million registeredmembers from55+ markets. Every day, our members trust us with their data and opinions–enabling us to gain insights intobehavioursand attitudes frompeople of all ages, backgrounds and beliefs. 55+markets Inclusion is essential for our members, our clients, and ourmission. We invest millions each year to ensure we can createtruly nationally representative online samples and accesshard-to-reach groups. The Pew Research Centre concluded that YouGov “consistentlyoutperformed" other online competitor samples for accuracy. 3Methodology The insights in this report were sourced via YouGov Surveys:Serviced–providing rapid answers from the right audience. YouGov Surveys are part of an ever-growing source of constantlyevolving, connected intelligence. Explore and research withOmnibus surveys, then easily connect to YouGov's othersolutions; plan your strategy, activate campaigns, track brandhealth and more. The survey was conducted from December 4, 2025–December 9,2025in Hong Kong, with 1,021 respondents.Audiences in Hong Kong are representative of the onlinepopulation. All respondents in Hong Kong are 18+ adults. Pet owner segment is based on the question, “Do youcurrently own any pets (e.g., dog, cat, small animals)”. n=495 Explore our solutions With an estimated pet population of 1.2 million* inHong Kong, nearly half are current pet owners 56% of petownersvisitsmall at least once-a-week duringweekdays, with theweekendsincreasing to64% Less than3%of pet ownershave never visited mallsduring weekdays and2%during weekends. Hygiene matters morethanentertainment for pet owners Pet owners spendsignificant timeand money insidemalls 8 in 10 will spend HKD 200or more inside the mall. F&B remains central to the pet-friendly mall experience The current source of awareness are mainly driven byonline, mall operators and through word of mouth Social media (55%) and mall websites (50%)lead discovery, while pet retailers and relatedbrands account for just 23%. Which mall do Hongkongers know that are pet-friendly? Expectationversus realityPet centric mall experience 29% of pet owners currentlyperceive the malls theyvisit to be very pet-friendly Pet reliefstations/toiletsand designatedpet resting areas(both 66%)arethe mostimportantfeatures Hong Kongconsumersshow highestinterest inpetproduct fleamarkets Pet-friendly malls not only improves customer satisfaction,butalsomotivates spending Cleanliness and control remain critical for non-pet owners Key statements from the view of non-pet owner customers Real insightsinto what theworld thinks Gain access to real-world data and expertise inmarket research, powered by reality – from realpeople, in real time. Get unsurpassed data accuracy, without thedistortions and biases that often compromiseresearch data. We’re here to help you generateinsights that lead to better decisions and keepyou ahead of the competition. Thank you YouGov, 2026, all rights reserved. All materials contained herein are protected by copyright laws. Any storage, reproductionordistribution ofsuch materials, in whole or in part, in any form without the prior written permission of YouGov isprohibited.Thisinformation (including anyenclosures and attachments) is propriety and confidential and has been prepared for the exclusive use and benefit of the addressee(s) andsolely for the purpose for which it is provided. We make no representations, warranties or guarantees, whether express or implied, that theinformation is accurate, complete or