Voices年度语音报告：放大2026

AMPLIFIED2026FROM SIGNALSTOINSIGHTS TABLEOFCONTENTS 2026 OutlookHow To Succeed With Actor-Powered Voice AlWhat Sets Voices ApartAppendix The 4 Voice Industry Trends A Note From Our CEo: Executive summary The typing era is over. The voice industry is moving fast, and what comesnext will be shaped by real voice talent-alongsidebrands willing to lead with responsible, high-qualityvoice Al. This year's findings are clear: consumers arealready voice-first, while enterprises are still catching interface with realistic speech and capable recognition-and businesses are racing to act. phone menus, and everyday apps. 55% of consumers are already speaking to LLM interfacesgap represents both massive opportunity and urgent competitive pressure, with first moverssetting customer expectations for the next decade with professional talent, set the bar for performance-grade voice quality, and lead the voice-first era beforecompetitors do. Voice actors, optimize your voice forAl. Make sure your voice sounds distinctive,memorable, and natural-because that's whatperforms best in conversational, interactive voice Al. grade Al voice models. The brands winning with voice Al aren't replacing talent; they'repartnering with professional voice actors to create exclusive, actor powered voices that genericcommodity Al voices can't match. shape expectations and lock in customer relationships for the next decade, and the rest will beleft playing catch-up. Methodology ion makers and consumers to understand each sample group's sentiments on voice Alincluding the vocal qualities of Al voices and opinions on ethical practices. products or CX. These leaders represent a variety of industries, including Al, Airlines, Retail, Banking, Healthcare, Tech, and more. The survey heard fromleaders at organizations who plan to or already have implemented voice Al in a customer facing capacity. Approximately 50% of the decision maker samplehold positions at the C-suite or VP level, with the remainder in director and manager roles. voice in technology.The fieldwork for each sample demographic was conducted between October 30-November 4, 2025. The goal of this research was to capture enterprise priorities for voice Al-particularly the qualities leaders view as critical for brand and customer experience-alongside consumer experiences, perceptions,and expectations of Al voices. The findings from both audiences are summarized in this report. This research captures where voice Al is heading and what organizations must do right now to get ahead. The shift is already here, and differentiation will fastest in the market, where consumers are already comfortable, and why brand-owned, emotionally capable voices are quickly becoming the baseline.About Voices worldwide, helping them find meaningful work whie helping enterprises find high-quality, legally compliant voice Al04 THE AI ADOPTION INFLECTION The future of Al is spoken. The signals 29% of enterprises have deployedcustomer-facing voice Al 55%of consumers have used voice to interact with Al interfaces 65%for LLMs say it's faster than typing Your customers are forming expectations about what good voice Al sounds like right now. If you're not in market,r competitors are defining those standards. The window to define quality is temporary, and brands that launch in the next 6-12 months will define expectations for quality. And the consumers who have experienced good voiceAl won't tolerate mediocre experiences.05 THE AIADOPTIONINFLECTION The Talent OpportunityVoice Talent: TheAdoption Wave IsExpanding Your Market What You Should Do not follow it. Deploy with exclusive, actor-poweredvoices that build trust. meansexponentialexpansionofopportunityTraditional voice over work continues, while avoice initiatives command higher rates for useof their voice, with multi-year agreements andopportunity for ongoing refinement work.Our tip: partner with ethical platforms that marketing, product experiences, accessibility. Designone consistent strategy, not isolated solutions. experience metrics like trust, satisfaction, and repeatusage, not just technical performance. compensation. The 26-point gap representsmillions of brands needing professional talentin the next 12-24 months. THERISEOFEXCLUSIVEBRANDVOICES Voice is the new trademark The Signals 61%of consumers say Al voices aremost memorable when exclusivelyassociated with one company 46%of decision makers consider howthe voice reflects brand 77%of decision makers say exclusivelicensing rights are important Voice is the new brand IP. Generic Al voices are like stock logos-they dilute recognition and make you Distinct voice identities are a scarce resource, and premium voices from professional talent are being associated with your name and brand, you forgo a competitive distinction and risk blending in with the noise. THERISEOFEXCLUSIVEBRANDVOICES The Talent OpportunityVoice Talent: AccessPremium Opportunities WithExclusivePartner