产品营销联盟（PMA）：2024年全球产品营销人员薪酬调查报告

G L O B A LR E S U L T S 2 0 2 4 Contents Company culture Global results 2024 Who do product marketers report to? Key findings Product marketing certifications Who took part Global salary average Role-related responsibilities Salary satisfaction Salary by location Job title and salary Career aspirations and stability Industry/job role Conclusion Company factors The salary calculator Inclusivity and pay Contributors Support from the C-suite Globalresults 2024 The product marketing industry continues to bring fresh opportunities and ongoing questionsabout fair compensation. As product marketers, we’re keen to understand how our peers worldwide are compensated, so wecan better benchmark our own salaries. Are we being paid in line with the value we create? Andwhat factors now play the most significant roles in determining earning potential? To shed light on these questions, we surveyed product marketing professionals from around theglobe, uncovering the latest insights and trends in compensation for 2024/25. Before diving into the results, a few notes on the methodology: •The data reflects survey responses and may not represent all product marketers. •The figures are in US Dollars (USD) for consistency. •We analyzed three key data points: •Base salary (before taxes) •Annual bonus and stock options •Total compensation including salary, bonuses, and stock granted •Our research primarily focuses onmedianbase salaries. We believe this measurement(which controls for outliers) offers the most accurate representation of real earnings. Whereappropriate, we also look at average total compensation, based onmeanaverage salaries,bonuses, and stock allocations. •For purchasing power parity (PPP) adjustments, we used OECD / World Bank data from 2024. With the stage set, let’s explore the survey findings on PMM salaries for 2024/25! Keyfindings Not got time to sink your teeth into the whole report just yet? Here are some key takeaways to get you started. The global base salary average (without factoring invariables like location, job title, gender, and so on) is$129,241, a 6% increase from 2023. The region that reported the highest average totalcompensation was North America($170,149). The gap between male and female average totalcompensation narrowed to just1.6%in 2024. However,in the United States, the gender pay gap remainsstubbornly high at11%. The global product marketing median salary now sits at$105,500, up 0.5% from last year. While B2D companies prioritize stock grants as acompensation strategy, B2B companies favor bonuses. B2B PMMs earn 3.4% more than B2C PMMs in mediansalary ($105,000 > $101,500). PMMs at sales-first companies earn the highest mediansalary at$109,250. In general, product marketers earn$5000a year morewhen they have a product marketing certification. Who tookpart The highest volume of respondents are those with the following job titles: •Associate Product Marketing Manager•Product Marketing Specialist•Product Marketing Manager•Product Marketing Lead•Head of Product Marketing•Senior Product Marketing Manager•Director of Product Marketing•Senior Director of Product Marketing•VP of Product Marketing Who tookpart When we delved into the responses, the breakdown of participants’ roles looked like this: ‘Other’ titles included: •Product Marketing Coordinator•Product Marketing Analyst•Senior Product Marketing Specialist•Product Marketing Consultant •Portfolio Marketing Manager•Growth Marketer•Content Marketing Manager•Platform GTM Manager Global salaryaverage Let’s begin with a general overview of the average PMM salaries globally – not taking into accountvariables such as location, job title, level of experience, and so on. Examining the global averages, we can see year-on-year increases in overall compensation. In2024, the average total compensation (including salary, bonuses, and stock) rose by 6% to$129,241. Before-tax earnings also saw a 4% increase from the previous year, reaching$114,900. Notably, theyearly bonuses rose by 28%, reflecting an increase from$9,033to$11,541, while the value of stockgrants climbed by 26%, now averaging$8,521. The median salary remained almost flat with a modest increase of 0.5%, suggesting that, whilegains were made in total compensation, typical base salaries experienced only minor adjustments. This growth in stock and bonuses highlights the resilient nature of compensation packages in 2024despite challenging market conditions. Global salaryaverage Yet global salary averages only scratch the surface. A range of factors shape compensation andearning potential. As we unpack the survey results, we’ll analyze the data from multiple perspectives, providing anuanced view of the factors influencing compensation today. We’ll start with geographical location– a key driver of earnings and often the most impactful variable in pay trends. “Product marketers around the world will see a significant boost in their worth, in