2024年汽车技术预测报告：消费者对先进汽车技术与功能的洞察

Research Overview Greg Paratore, Senior ConsultantGregory.Paratore@harrispoll.com THE HARRIS POLL AUTOTECHCAST STUDY Methodology Harris Poll AutoTECHCAST is an annual multi-client study platform to collect and analyzeconsumer insights on advanced automotive technologies and features.The 2024 full study 10,261 Data collected between April 1,2024and May 6, 2024. Data weighted by demographics and a propensity score toensure that respondents are representative of the total in- In order toqualify for the survey, respondents met the following criteria: •US resident•Ages 18-80 years old•Have a valid driver’s license•Have at least one household vehicle•The vehicle is among the pre-determined list of North Americanmodels with model year of 2018 or newer Standard set of metrics on each of the 40 techs, pluscustomized “deep dive” questions specific to the individualtechs to provide info on preferred functionality, reasons for THE HARRIS POLL AUTOTECHCAST STUDY What Does AutoTECHCAST Cover? Automotive manufacturers and suppliers need toinnovate and differentiate to capture new businessand build brand equity. Selecting and integrating the right advancedtechnologies—those thatdrive businessperformance, product differentiation and The annual Harris Poll US AutoTECHCAST (ATC)reflects the perspectives of over10,000 currentvehicle ownersand provides an in-depthassessment of a wide assortment of emerging THE HARRIS POLL AUTOTECHCAST STUDY 2024 AutoTECHCAST Technology List AUTONOMOUS VEHICLES •Front Passenger Screen•In-Car Payment System•Over-the-Air Updates•Smartphone As Key•Smartphone Linked Media/Navigation•Streaming Media •Auxiliary Power Generator•Driver Recognition System•EV/Fuel Route Planning Systems•Smart Home Ecosystem Integration THE HARRIS POLL AUTOTECHCAST STUDY Study Scope And Flow Technology attributes included in AutoTECHCAST THE HARRIS POLL AUTOTECHCAST STUDY What Does AutoTECHCAST Collect About Vehicle Owners? Data can be explored in many ways: demographics, vehicle ownership/intention, engine type/consideration,and more… Current Vehicle Personal/Recreational Activities With Vehicle Demographics Avg. Hours spent consuming:•Brand•Model•Model Year•Purchased/Leased•New or Pre-owned •Age•Gender•Location•Ethnicity•Education•Income •Taking road trips/vacations with friends/family as passengers•Taking road trips/vacations by myself•Tailgating at sporting events/concerts•Helping others (e.g., moving)•Taking drives just for fun, de-stress or clear my mind•Towing•Hauling large items in the bed•Going to and from work•Snow plowing in the winter•Shopping and errands•Using vehicle as an office•Driving with pets•Driving children around (e.g., school and team activities)•Driving infants around•Driving with other adults•Driving elderly adults•Going off-road•Driving 4+ hours in one day•Going to and from school•Hobbies•Construction work Lifestyle, Individual •Marital Status•Presence of Children•Political Lean•Employment Status Driving Behavior •Miles Driven Per Day•Mileage By City/Suburb/Rural/Highway•Fuel economy/Range Performance•Level of Charging Used (If electric)•Types of Apps Desired Lifestyle, Household•Household Size•Presence of Children•City/Suburban/Rural Next Vehicle •Purchase Horizon•Brands Considered•Brand/Model Most Likely To Purchase•Vehicle Segment Intention•Likelihood To Consider BEVs•Budget For Next Vehicle Tech Adoption •Early Adopter•Online Vehicle Shopper•Type of Smartphone Owned AutoTECHCAST Deliverables Online Interactive Dashboard Option Packaging Tool Summary Report Optional AutoTECHCAST Example Analysis Demand ForAlternative Powertrains Softens In 2024; Features That Improve Younger Drivers AreMore Accepting OfPassive Alcohol PASSIVE ALCOHOL DETECTION SYSTEM False positives (19%) is the top concern witha Passive Alcohol Detection System amongvehicle drivers. Baby Boomers are mostconcerned with a false positive (25%). Younger generations have higher privacyconcerns with this system than oldergenerations (Gen Z/Young Millennials 15%). Assuring drivers that Passive AlcoholDetection Systems are reliable, non-invasive,and will make roads safer are key to 51% feel drivers should facelegal consequences if the Autonomous Driving:To Know It Is To Love It Positive experiences with all levels ofautonomy suggest consumers will be more 5% are not sure ofthe highest level of Consumers Are Split On Whether They Can TrustAutonomous Summons To Safely Retrieve Their Vehicle 2024 Harris Poll AutoTECHCAST℠technologyoften known as“Fully AutonomousSummon”that allows vehicles to autonomouslynavigateto a designated location based on yourcommandsthrough your mobile app.The featureenablesvehiclestoenterorexitaparkingspot,come Pleaseindicateifyouagreeordisagreewitheachofthefollowingstatementsregardingthistechnology. Perceptions of Autonomous Summon THE CONVENIENCE THIS TECHNOLOGYPROVIDES WOULD IMPROVE MY LIFE Drivers Are Becoming More Open To Driving Electric Vehicle