东盟最具价值和最强大品牌年度报告

Contents About Brand Finance ForewordDavid Haigh, Chairman & CEO, Brand Finance Ranking AnalysisRichard Haigh, Managing Director, Brand Finance InsightsDoug Hewett, Founding Partner, People Made Methodology 24 Country Analysis UK26South Africa28China30France32Germany34India36Italy38Japan40Saudi Arabia42Malaysia44Netherlands46South Korea48in Spain50Türkiye52UAE54USA56 Our Services Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketingandfinance'.Formorethan25years, we have helped companies and Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, The world'sleading brandvaluation Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, For business enquiries, please contact:Richard HaighManaging Director Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofChartered Accountants in England andWales,isthefirstbrandvaluationconsultancy to join the InternationalValuation Standards Council. Our experts For media enquiries, please contact:Penny ErrickerGlobal Press Enquires Foreword Companies use their brands to compete for more than just customers. Prospectiveand current employees are also influenced by brands, so a successful employeebranding proposition can substantially raise the level of talent a company is able Companies recognise the stakes and are fiercely competing to ensure they haveteams in place with the necessary skills and experience to add value. In that context,it is no surprise that Brand Finance is increasingly asked to benchmark companiesagainst their peers competing for the same talent. The inaugural Employer Brand David HaighChairman & CEO,Brand Finance The data assesses perceptions such as brand reputation and sustainability todemonstrate the effect those measures have on the overall outcomes of a company’s When researching the Employer Brand Index, our team asked about respondents’perceptions of their current employer, but we did not include those responses in theoverall index. In bespoke projects we have measured how employees feel about theirwork environments and modelled the financial effects of easier and higher quality The questions in this study were the same when asking about external views on otheremployers, or internal views of the respondent’s current employer. We ran two sets ofanalyses with these results. Using the external viewpoints, we calculated the driversof importance for consideration to apply for an employer, and using the internal A LinkedIn report on global talent trends finds that hiring continues to decline, butthe rate of decline is slowing, indicating a stabilisation. According to LinkedIn chiefeconomist Karin Kimbrough, employers are hiring but at a more cautious pace, and As companies gradually ramp up their talent acquisition, competition for the bestworkers will intensify, and it will be increasingly important that talent strategies aredata-driven and incorporate the perception of employer brands. Hiring decisionsare high stakes in a rapidly evolving market where outstanding employees arenecessary not only to stay ahead of innovation, but to boost resilience against labour RankingAnalysis Ranking Analysis In 2024, companies are battling in a war for talent, and they’re usingtheir brands to secure a victory. Last year, the job market was more resilient than anticipated considering geopoliticalvolatilityandrisinginflation,buttheeconomicslowdownisexpectedtocatchupwithjob creation in 2024. The International Labour Organization (ILO) forecasts a slight To effectively navigate these conditions, employers must ensure their retentionstrategies effectively reduce turnover to boost their own workforce resilience, whileattracting the best candidates from the pool of 2 million workers expected to jointhe labour market as ILO predicts the global employment rate to rise 1% Employer Richard Haigh,Managing Director, Germany. The company is also perceived stronglyon image drivers, for instance, 87% of respondentsin Germany agree that Puma has ‘A great businessstrategy’. In each of the 15 drivers, Puma is consideredtop or close to the top in the market, most notablyin having an inclusive workplace culture capable of Understanding these nuances presents a powerfuladvantageforcompaniesdevelopingandrefiningtheir employer brand strategies. This perception data The Brand Finance Employer Brand Index (EBI) contains indispensable insights toinform talent recruitment strategies, based on surveys of respondents in dozens ofsectors, located in 16 countries. Brand Finance researchers gathered respondents’opinions of various brands to determine how strongly they’re perceived as a desirable Understanding market-specific employerbrand p