科威特最具价值和最强大品牌的年度报告

Food& Drink2020 The annual report on the most valuable and strongest food & drink brands Contents. About Brand Finance4Get in Touch4Brandirectory.com6Brand Finance Group6Foreword8Executive Summary10Brand Finance Food 50 (USD m)18Brand Finance Soft Drinks 25 (USD m)19Sector Reputation Analysis20COVID-19 Global Impact Analysis22Definitions26Brand Valuation Methodology28Market Research Methodology29Stakeholder Equity Measures29Consulting Services30Brand Evaluation Services31Communications Services32Brand Finance Network34 About Brand Finance. Request your ownBrand Value Report Brand Finance is the world's leading independent We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For more than 20years, we have helped companies and organisations of all A Brand Value Report provides acomplete breakdown of the assumptions, We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and Each report includes expertrecommendations for growing brandvalue to drive business performance We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – AustrianStandards – as compliant with both, and received Get in Touch. For business enquiries, please contact:Savio D'SouzaValuation Director+44 7545 160204s.dsouza@brandfinance.com linkedin.com/company/brand-finance For media enquiries, please contact:Florina Cormack-LoydSenior Communications Manager+44 7939 118932f.cormackloyd@brandfinance.com twitter.com/brandfinance facebook.com/brandfinance For all other enquiries, please contact:enquiries@brandfinance.com+44 207 389 9400 instagram.com/brand.finance Brandirectory.com Customer insightdrives our valuations Brandirectory is the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values Our brand valuations are underpinned by extensive market +Track brand value, strength, and rating acrosspublications and over time +Use interactive charts to compare brand valuesacross countries, sectors, and global rankings Our research integrates all key brand measures, linking them +Purchase and instantly unlock premium data,complete brand rankings, and research Available for purchase separately or as part of a Brand Value Report. Visit brandirectory.comto find out more. Brand Finance Group. Over1,500 brandsresearched each year 29 countriesand10 sectors Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue thatdrives brand value. Brand Dialogue has over 25years of experience in delivering campaigns drivenby research, measurement, and strategic thinking More than50,000 respondents key metricsacross all industries and brands B2BandB2C We are nowin our 4thconsecutive yearconducting the study Brand Exchange Brand Exchange is a contemporary and exclusivemembers' club and events space nestled in the heart ofthe City of London. It was launched in 2015 to providemembers with a private space to network and socialise.The club has since held several prestigious events VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance,brand transition, and brand identity management. VI360 Coca-Colaand NestléReign Foreword. What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer must Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performance David HaighCEO, Brand Finance As a result, marketing teams struggle to communicate the value of their work andboards then underestimate the significance of their brands to the business. Scepticalfinance teams, unconvinced by what they perceive as marketing mumbo jumbo,may fail to agree necessary investments. What marketing spend there is, can end uppoorly directed as marketers are left to operate with insufficient financial guidance Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wi