最具价值和最强大的半导体品牌年度报告

BrandGuardianship About Brand Finance4Get in Touch4What Do We Mean by Brand Guardianship?5Brandirectory.com6Brand Finance Group6Brand Guardianship Index8Executive Summary12Methodology20Appendix24Our Services28Consulting Services30Brand Evaluation Services31Communications Services32Brand Finance Network35 What Do We Mean byBrand Guardianship? About Brand Finance. Chief Executives today need to do more thansimply grow a business and make money for Brand Finance is the world's leading brand We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridgingthe gap between marketing and finance'. For 25 years, wehave helped companies and organisations of all types to Good CEOs are those who nurture relations withall stakeholders, and enhance the reputation oftheir brands as a result. Even investors We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the testevery year. Ranking brands across all sectors and David HaighCEO, Brand Finance We offer a unique combination of expertise Our teams have experience across a wide range ofdisciplines from marketing and market research, to The role of the CEO has evolved as we navigatethe era of personality CEOs where publicscrutiny can be equal to that of a celebrity figure.It is no longer enough to have a vision for the We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to join Our experts helped craft the internationally recognisedstandards on Brand Valuation – ISO 10668 and BrandEvaluation – ISO 20671. Our methodology has beencertified by global independent auditors – Austrian Annie BrownAssociate, Brand Finance The Brand Guardianship Index represents theCEOs who balance the needs of commercial Get in Touch. For business enquiries, please contact:Annie Brown Associate+44 207 389 9423a.brown@brandfinance.com linkedin.com/company/brand-finance For media enquiries, please contact:Konrad JagodzinskiCommunications Director+44 207 389 9405k.jagodzinski@brandfinance.com twitter.com/brandfinance facebook.com/brandfinance For all other enquiries, please contact:enquiries@brandfinance.com+44 (0)207 389 9400 For more information, please visit our website:www.brandfinance.com instagram.com/brand.finance Brandirectory.com Global BrandEquity Monitor Brandirectoryis the world’s largest database of currentand historical brand values, providing easy access toall Brand Finance rankings, reports, whitepapers, and +Browse thousands of published brand values+Track brand value, strength, and rating acrosspublications and over time+Use interactive charts to compare brand valuesacross countries, sectors, and global rankings Visit brandirectory.comto find out more. Original market research on 29 countriesand23 sectors Brand Finance Institute Brand Finance Institute is the educational division ofBrand Finance, whose purpose is to create and fostera professional environment for knowledge-sharing andnetworking among practitioners and experts in themarket. BFI organises events, in-company training, andcorporate educational initiatives around the world. In the More than50,000 respondents We are nowin our 5thconsecutive yearconducting the study Brand Dialogue Brand Dialogue is a public relations agency developingcommunications strategies to create dialogue that drivesbrand value. Brand Dialogue has over 25 years of experiencein delivering campaigns driven by research, measurement,and strategic thinking for a variety of clients, with a strong VI360 VI360 is a brand identity management consultancyworking for clients of all sizes on brand compliance, brandtransition, and brand identity management. VI360 provide BrandGuardianship WhereDoes JeffBezos Rank +Jeff Bezosranks 2ndamong world’s most famousCEOs but fame is not everything as no “celebrityCEOs” make top 10 brand guardians list +Mr. Bezosranks 73rdamong world’s top 100 brandguardians, scoring below average on 7 out of 10characteristics +Mastercard’s Ajay Banga– champion oftechnological innovation and financial inclusion – is +Only 8 of top 100 CEOs are female, withTapestry’sJoanneCrevoiseratmost reputable among all top100 CEOs +Top 100 CEOs are on average 57 years old and paid Executive Summary. Jeff Bezosranks second among the world’s mostfamous CEOs, behindMarkZuckerbergand ahead ofTimCookandElonMusk, according to new research “showing an ethical approach”, “promoting diversity”,“being socially responsible”, and “an inspiration toothers”. In addition, the net sentiment of his media Although the “celebrity CEOs” score highest forfamiliarity in the Brand Guardianship Index 2021,fame is not everything, as none of them rank amongthe world’s top 10 brand guardians. CEOs like JeffBezos have gained publicity due to the success andwidespread appeal of the brands they guard over,