2024年日本最具价值和最强大品牌年度报告

Japan3002024 The annual report on the most valuable and strongest Japanese brandsSeptember 2024 Contents About Brand Finance3 Foreword4Alex Haigh, Managing Director, Brand Finance Asia Pacific Ranking Analysis7 Sector Analysis17 Brand Value Ranking (USDm)22 Our Services34 Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25years, we have helped companies andorganisations of all types to connecttheir brands to the bottom line. Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. The world'sleading brandvaluationconsultancy Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility For business enquiries, please contact:Alex HaighManaging Director, Asia Pacifica.haigh@brandfinance.com Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our expertscrafted standards (ISO 10668 and ISO20671) and our methodology, certified byAustrian Standards, is officially approvedby the Marketing AccountabilityStandards Board. For media enquiries, please contact:GayathriMarketing Director, Asia Pacificg.saravanakumar@brandfinance.com For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com Foreword What makes a brand valuable? That is the question this study answers. Determining brand value starts with customers. They exercise their influenceby expressing their preferences. Customer perceptions are influenced by manyfactors including a brand’s commitment to them, cutting edge technology,innovative service delivery and adaptability to changing market demands.Such initiatives determine whether brands move up or down in our rankings. Brand Finance’s brand valuation study begins by gathering individual perceptionsabout brands. Over 100,000 respondents worldwide, including over 25,000respondents in the Asia Pacific region, provide their views which are then analysed.This part of the study covers brand awareness, consideration and many measuresof brand reputation, producing an understanding of a brand strength. Next, to definebrand value, we combine this analysis of brand perceptions with financial analysisof the business the brand is used for. Alex HaighManaging Director,Brand FinanceAsia Pacific The heart of what we do is to “bridge the gap between marketing and finance”to help communicate the benefits of marketing and branding to financial teams.We can determine the underlying factors driving brand value thereby informingdecisions on brand positioning and marketing tactics such as promotions, products,services and pricing. In addition, establishing common ground allows marketersto articulate the importance of their efforts and enables boards to prepare strategiesthat optimise performance. Understanding the precise financial value of an asset is crucial for optimising returns.Whether considering brand licensing, selling, discontinuing brands, rebrandingor organising brand architecture, having this knowledge is essential for informeddecision-making. Brand Finance has conducted thousands of valuations for brandsand branded businesses, providing insights to help address these questions andguide strategy. The impact of comprehending your brand’s value and fully leveragingit will help to drive growth, profitability and worldwide popularity. We hope you find this study and its insights interesting and that it enables youto explain and improve the value of brands in businesses you are working in oradvising. Your enquiries are also important to us – please contact me if you arelooking to understand and build brand value and brand strength. My team and Ilook forward to our conversation to boost your brand’s success. Gain Insight Leverage strategic insights toenhance your brand's financialstanding. Requestyour ownBrand ValueReport Strategic Guidance Strategise effectively toposition your brand asa market leader. Benchmark YourPerformance Benchmark your brand againstindustry standards for a competitiveedge in the corporate landscape. Brand Finance's Brand Value Reportprovides a complete breakdown ofthe assumptions, data sources, andcalculations used to determine yourbrand’s value, as well as brandequity research. Empower YourMarketing Team Empower your marketing team withcomprehensive knowledge aboutyour brand's financial value. Enhance Communication Each report includes expertrecommendations for growingbrand value, driving performance,and gaining insights into yourposition against peers.