2026年度趋势报告（第十版）

Annual TrendsReport2026 Foreword As we celebrate the 10th edition of our Annual Trends Report, I am struck byhow far digital innovations have come, and how much further we still must go. This report is both a reflection on the pastdecade and a call to action for the future.It highlights the opportunities and risks thattechnology buyers must navigate, and it Artificial intelligence is no longer a peripheraltool; it is the connective tissue shaping politics,society, and the economy. The forces of change;geopolitical, environmental, regulatory, Simon Walsh,CEO, OneAdvanced Yet progress is uneven. Innovation races ahead,but integration lags. Legacy systems, fragmentedworkflows, and a persistent digital skills dividecontinue to hold organisations back. Investmentsin AI are accelerating, but without preparingpeople to harness its potential, the promise of I would like to extend my sincere gratitude toour customers, partners, and employees whosetrust, collaboration, and commitment continue Partner Foreword - Road Haulage Association As the largest dedicated trade association representing the HGV, coach and van sectors, the RHA represents thebusinesses that keep the UK’s supply chains moving. Anchored in our priorities - from skills andinfrastructure to net zero and frictionless trade -the RHA continues to work with government andpartners to help ensure digital transformation is Our members are operating at a time of rapidtechnological, regulatory, and workforce change,making clarity and practical support more The OneAdvanced Trends Report offers timelyinsight into how these pressures are reshapingthe way the industry works. Its findings closelyreflect what we hear from operators every day: Richard Smith - MD, RHA Executive summary As wholesale & logistics organisations move into 2026, Artificial Intelligence has shifted from a peripheral toolto the connective tissue binding aspects like inventory management, distribution, and commerce. Yet, despite the pace of innovation, digitaltransformation in wholesale & logisticscontinues to fall short. Many organisationsremain constrained by outdatedtechnology, siloed workflows, and poorintegration between operational data andback-office systems. These challenges have The forces shaping this era are convergingand amplifying one another, redefiningtrust in delivery commitments, supplierrelationships, and operational resilience.Geopolitical realignments, climateimperatives, evolving complianceobligations, and cultural shifts are At the same time, measuring digital valueremains elusive. Senior executives oftenperceive far greater returns on technologyinvestments than frontline managers,underscoring a disconnect betweenstrategic ambition and the operationalreality faced by desk-free workers. Risingcyber threats compound this challenge, Contents AI at the core:Forces redefiningthe future Introduction As we move into 2026, technology users arenavigating a world where artificial intelligence is The forces shaping this era are not isolated, they are converging,amplifying one another, and redefining trust in platforms, people, From geopolitical realignments to climate imperatives, fromregulatory guardrails to cultural shifts, the landscape is beingrewritten at speed. AI sits at the centre of this transformation: This section highlights the macro forces in play - political,environmental, regulatory, social, technological, economic, andbeyond - that will define the choices, risks, and opportunities for Macro forces shaping 2026 Regulatory Political Geopolitical tensions and shifting alliancesare reshaping global trade routes andcustoms boundaries, with digital sovereigntyand AI regulation becoming central to Global regulators are racing to set AIguardrails in wholesale & logistics,introducing stricter rules on transparency,bias, and accountability in automated Environmental Social Trust is the new currency. Consumersdemand ethical AI, human-centric design,and inclusivity. Workforce reskilling is Climate adaptation is accelerating, andAI‑powered modelling is increasingly used tooptimise transport routes, reduce emissions, Macro forces shaping 2026 Economic Security Productivity gains from AI are offset byinflationary pressures and unevenadoption. Enterprises that harness AI forefficiency and innovation will outpace Cyber threats are escalating insophistication. AI is both the weaponand the shield, making trust in Cultural Technological Digital identity and authenticity are underscrutiny. Deepfakes, synthetic media, andAI-generated content are forcing new Platforms are converging; cloud, edge,and AI ecosystems are fusing intointelligent operating layers. Quantum Workflow, software& decision-makingoptimisation 3xperception gap betweenc-suite and managers Innovation outpacesintegration: Why digital While innovation continues to deliver ever newerand shinier tools, organisations are still grappling 62%face a platform integration crisis It may