Annual TrendsReport2026 Foreword As we celebrate the 10th edition of our Annual Trends Report, I am struck byhow far digital innovations have come, and how much further we still must go. This report is both a reflection on the pastdecade and a call to action for the future.It highlights the opportunities and risks thattechnology buyers must navigate, and itunderscores the urgency of building skills,strengthening integration, and securing trust.At OneAdvanced, our mission is clear: to powerthe world of work, empowering organisations tothrive in this new era of AI-driven change. Artificial intelligence is no longer a peripheraltool; it is the connective tissue shaping politics,society, and the economy. The forces of change;geopolitical, environmental, regulatory,and cultural are converging at speed,redefining trust and rewriting the rules ofengagement for organisations everywhere. Simon Walsh,CEO, OneAdvanced Yet progress is uneven. Innovation races ahead,but integration lags. Legacy systems, fragmentedworkflows, and a persistent digital skills dividecontinue to hold organisations back. Investmentsin AI are accelerating, but without preparingpeople to harness its potential, the promise ofhuman–machine collaboration remains out ofreach. At the same time, rising cyber threats andthe challenge of measuring digital value remindus that resilience and accountability must be atthe heart of transformation. I would like to extend my sincere gratitude toour customers, partners, and employees whosetrust, collaboration, and commitment continueto inspire and shape our journey. Partner Foreword - Road Haulage Association As the largest dedicated trade association representing the HGV, coach and van sectors, the RHA represents thebusinesses that keep the UK’s supply chains moving. Anchored in our priorities - from skills andinfrastructure to net zero and frictionless trade -the RHA continues to work with government andpartners to help ensure digital transformation isworkable, proportionate, and delivers real valuefor businesses on the ground. Our members are operating at a time of rapidtechnological, regulatory, and workforce change,making clarity and practical support moreimportant than ever. The OneAdvanced Trends Report offers timelyinsight into how these pressures are reshapingthe way the industry works. Its findings closelyreflect what we hear from operators every day:innovation is moving quickly, but ambition isoften running ahead of integration, skills, andday-to-day delivery. Richard Smith - MD, RHA Executive summary As wholesale & logistics organisations move into 2026, Artificial Intelligence has shifted from a peripheral toolto the connective tissue binding aspects like inventory management, distribution, and commerce. The forces shaping this era are convergingand amplifying one another, redefiningtrust in delivery commitments, supplierrelationships, and operational resilience.Geopolitical realignments, climateimperatives, evolving complianceobligations, and cultural shifts arerewriting the wholesale & logisticslandscape at speed. At the centre of thistransformation sits AI: streamlining routeplanning, exposing bottlenecks indistribution networks, and demandingnew frameworks of accountability.Business leaders and regulators withinthese industries must navigate choices,risks, and opportunities across political,environmental, regulatory, social,technological, and economic dimensions. Yet, despite the pace of innovation, digitaltransformation in wholesale & logisticscontinues to fall short. Many organisationsremain constrained by outdatedtechnology, siloed workflows, and poorintegration between operational data andback-office systems. These challenges havedelayed decision-making, stymied growth,and blunted competitive advantage. Tenyears on from early warnings, the digitalskills divide persists. While investment inAI accelerates, workforce readiness lags,creating a bottleneck in human–machinecollaboration. Training and developmentremain low priorities, leaving companiesill-prepared to capture the promised gainsin efficiency and innovation. At the same time, measuring digital valueremains elusive. Senior executives oftenperceive far greater returns on technologyinvestments than frontline managers,underscoring a disconnect betweenstrategic ambition and the operationalreality faced by desk-free workers. Risingcyber threats compound this challenge,eroding confidence and demandingsustained attention to data security andsupply chain continuity. Together, thesedynamics highlight a paradox: wholesale &logistics organisations are investing heavilyin technology, yet without integration,skills, and security, the full value of theseinvestments cannot be realised – leavingproductivity, competitiveness, andcustomer outcomes at risk. Contents 3 1 2 4 Workflow, software& decision-makingoptimisation The current stateof human-machinecollaboration AI at the core:Forces redefiningthe future AI at the core:For