2025年生成式AI时代企业模式重塑指南报告

AI is the new digital—and itsimpact will depend largely on thepace at which we adapt ourselvesand our organizations. GenerativeAI (gen AI) is more than just anew technology;it represents afundamentally different way When compiling this study, we drew on ourextensive, firsthand experience deliveringAI-powered reinvention: from reinventingAccenture's own internal corporatefunctions and from our experience helpingclients deploy gen AI to unlock new sourcesof value, innovation and growth. We This transformation mirrors the industrialera, when we learned to effectively harnessmachines, production lines and factories. TheAI revolution challenges us to rethink howwe use technology, data and AI to redefine Across industries and regions, gen AIis helping organizations become moreintelligent, reshaping jobs and transforminghow we develop skills and talent. Yetcritical—and often underexplored—questions The world around us is not static, nor istechnology. The ability to adapt talent andorganizations and to deliver continuous 04 27 18 23 Opportunities Adaptable Amplified Introduction In the two years following thelaunch of OpenAI’s ChatGPTplatform in December 2022,gen AI has rapidly capturedour imagination and hit thetop of the executive agenda. Accenture research found that 97% ofexecutives believe this technology willfundamentally transform their companiesand industries1and the vast majority(93%) report that gen AI investments are Furthermore, there’s a significant trust gapbrewing between leaders and workers.Forinstance,most employers (63%)3say skills gapsare a major barrier to business transformation, To fully unlock the potential of gen AI, theC-suite must also grapple with a bigger setof questions. While having a new “digitalcoworker” is a compelling start, the realvalue lies in thinking more deeply about howtraditional workflows, functions and jobs will be While the level of investment is important, sois getting from proof of concept to real scaleand, therefore, larger returns. More than half(65%) of executives we surveyed say they We are stepping into uncharted territorywhere new forms of intelligence couldredefine what’s possible. As Wharton SchoolProfessor Ethan Mollick told us: “Radicalwill become not radical.” Gen AI enablesenhanced collaboration between humans and We’ve been studying the impacts of gen AI-driven reinvention through our work with global clients and our firsthandexperience scaling it within the walls of Accenture. We also actively engage with leading voices in academia, industry Amplified intelligence:The integration ofhuman+machine capabilities will unlock new levels ofintelligence and innovation. To see the full potential,organizations must reconsider how they structure Dynamic skills:The skills half-life will plummet, placing apremium on continuous human and AI agent learning. Wewill see moreco-learning between people and intelligentagentsas they begin to innovate together. How do you Adaptable structures:Radically different organizationalstructures and teaming models will emerge as intelligentagents become increasingly embedded in work processes.As people collaborate with gen AI agents, the structuresthey work within must adapt. For example, will the core unit Fluid boundaries:Traditional boundaries and silos willbe challenged and completely reshaped. As work isreimagined, organizations should rethink traditionalworkforce structures and constructs. For instance, “Radical willbecome not radical.” Ethan Mollick, Ralph J. Roberts Distinguished Faculty Scholarand Associate Professor, Wharton School, University of Pennsylvania. We are still in the early days of the nextmajor transformational technology. Theworld around us is also constantly changing– therefore organizations will need tobecome “reinvention ready” to navigate a In this paper we will explore the futureof enterprises through each of the fourlenses and conclude with a set of practical The integration ofhuman+machinecapabilities Amplified intelligence Key insights: Gen AI introduces a new dimension tohuman+machine collaboration. Previously,human+machine interactions were mostlylimited to query-response exchanges •Adding gen AI agents tothe workforce will amplify “We used to think of human-machineinteractions as a technology problem.But if we think of intelligent techas digital actors who can automateor augment challenging work, it is •Gen AI agents can act as“intelligent colleagues,”enhancing collaboration Gen AI upends this paradigm by facilitatingunprecedented, fluid collaborationbetween technology and humans. This caneven include guiding humans to executeintelligence-requiring activities. Accordingto Vegard Kolbjørnsrud’s research, individualand collective intelligence can be amplified •These advancements igniteinnovation by rapidly Amplified intelligence First, people must accept gen AI agents as a new typeof “intelligent colleague” with novel capabilities thatare different from their own. I