2024年欧洲视频游戏关键事实报告

EUROPEANKEYFACTS2024 TableofContents RESPONSIBLEGAMEPLAY17 WhatisPEGI18Ourcommitmenttoplayersandconsumers25Children’sspendingingameandparents’supervision2526Familysettingtools 08101212WhoweareHowdoweplayWhatdoweplayWhydoweplay Workforce&employment1415IndustryRevenueTopSellingGamesin202416 0405MANIFESTO&PIXELSTOPOLICY28Manifesto2931PixelstoPolicy UNICEFGameChangersCoalition33 KEYFACTSREPORT2024 ForewordAStrategicSectorforEurope’sDigitalFuture ThisreportpresentskeyresearchinsightsintoEurope’svideogameaudience—whoplays,howtheyplay,andhowtheyspend—offeringadata-drivenfoundationforinformedpolicymaking. 1MakeEuropethebestplacetocreateandinvestingames. TheEuropeanvideogamesindustryisahigh-growth,innovation-drivensectorandaneconomicandculturalsuccessstory.Withastrongrecordinresponsiblegameplayanddigitaltransformation,wearereadytohelpdeliveronEurope’scompetitivenessgoals. 2Investineducationstrategiestoclosethedigitalskillsgapandbuildarobusttalentpipeline. AsEnricoLetta,theformerPrimeMinisterofItaly,rightlystatedinhis2024reportoftheSingleMarket,“Europefacesanurgentimperativetoprioritisetheestablishmentoftechnologicalfoundationsthatfosterknowledgeandinnovation,byequippingindividuals,businesses,andMemberStateswiththenecessaryskills,infrastructures,andinvestments,toenablewidespreadprosperityandindustrialleadership.”Wefullysupportthiscalltoaction. 3Allowtimeforbusinessestoadapttonewregulations,andrecognisethevalueofself-andco-regulation. 4Supportinnovation,IPcreation,andnewbusinessmodels. In2024,theEuropeanvideogamesindustrysaw: Iftheseasksaremet,oursectorcanleadglobally. €26.8billionspentongames(+4%on2023) WewelcometheUnionforSkillsstrategyadoptedbytheEuropeanCommissionin2025.Itisvitaltoaddresstheshortageofdigitally-skilledyoungtalent.WesupporttargetedstrategiesliketheSTEMeducationstrategicplan,whichupskillsteachersandencouragesyouthintoSTEMcareers. Overthepastfiveyears,oursectorhasgrownby15%,contributingtoEurope’seconomyandemployingahighlyskilledworkforcethatshoweda7%growthratelastyear,includingsuchareasascoding,artisticdesign,andAI.Europeisnowhometo6,000studios,and90%ofourrevenueisdigital,highlightingclearlythesuccessfuldigitaltransformationofthesector.Ourtechnologiesarealsodrivinginnovationacrossothercreativeandtraditionalindustries. 116,419skilledworkersemployedinmakingandpublishinggames 54%ofEuropeansplayingourgames—45%ofthemwomen ThroughtheUNICEFGameChangersCoalition,we’vereachedover150,000people—especiallyadolescentgirlsinemergingeconomies—equippingthemforcareersingamesandtech.Webelievethishands-onapproachcaninspireEUMemberStates. PEGI,ourco-regulatoryminorprotectionsystemusedin40Europeancountries In2024,wepresentedourManifestofor2024–2029,withfourkeyaskstoEUpolicymakers: OurGamesinSchoolsprojectshowsthehugepotentialof Chair,VideoGamesEuropeSVPPublishing,International,WarnerBros.Games President,EGDFCEO,RemoteControlProductionsGmbH demonstrateourproactiveapproach,togetherwithongoinginformationcampaignsforparentsoncontrolsandtoolsforlimitingandblockingoptionalin-gamecontentpurchases.WelookforwardtoworkingwithpolicymakerstosustainEurope’sleadershipingamedevelopmentwhileensuringsafe,enjoyableexperiencesforplayers. videogamesaseducationaltools,reimaginingeducationthroughadigitallens.ResearchconfirmsthatgirlswhoplaygamesarethreetimesmorelikelytostudySTEM.Weurgepolicymakerstoactonthisinsight. Innovationcontinuestodriveoursectorandreflectsconsumerexpectationsfornewcontent,newexperiences,andplayerchoice.Playersnowenjoyvastchoice—acrossplatforms,genres,andpaymentmodels. Lookingahead,weofferEuropeauniqueopportunity:toempowerdigitalcitizens,growacompetitivecreativeeconomy,andleadtheglobaldigitaltransition.WithanewEuropeanParliamentandCommissionnowfirmlyestablishedforthenextfiveyears,weaskforrecognitionofoursector’sdistinctneedsandstrategicgrowthpotential,backedupwiththerightpolicyenvironmenttothriveontheglobalstage. 71%playonsmartphonesortablets,59%onconsoles,and43%onPCs.Thefree-to-playmodel,wheregamesarefreetodownloadwithoptionalin-gamepurchases,iscommononmobilegames,reflectingthehighplayerengagementonsmartphonedevices,aswellasenablingtheriseofinnovativeEuropeanmobilestudiosentirelyfocusedonthisconsumer-friendlybusinessmodel. Wearecommittedtofair,transparentin-gamepurchasesthatrespectconsumerprotectionlaws. PEGI’supdatedCodeofConductandnewextendedindustrymeasures—includingreimbursementpoliciesandparentalcontrols— KEYFACTSREPORT2024 TheDatainthisReport DatausedinthispublicationisprovidedbyIpsosandcommissionedbyVideoGamesEurope.ItisextractedfromGameTrack,GSDandtheEGDF-VGEvideogamesindustryinsightsreport. GAMETRACK GameTrackusesthreekeymetrics: ThepollingisdoneinFrance,UK,Spain,ItalyandGermany.Itinvolvesonlinepollingof12,000peoplepercountrybetweentheagesof6and64–60,000intotalperyear. 1Volume–thenumberofgamesbeingacquired(bothpaidandfree).2Value-theamountofmoneybeingspentongames.3Demographics–whoplaygamesandhowdopeopleplaygames.Eachmetricbreaksdownthetotalmarketbyspecificdevicesandtype