2024全球手游市场洞察白皮书——发展中地区篇
AI智能总结
•地区基本信息与手游市场表现•手游市场竞争格局与品类趋势•手游产品题材/画风/IP分布 •地区手游下载量及收入表现•地区手游市场综合表现 •地区基本信息与手游市场表现•手游市场竞争格局与品类趋势•手游产品题材/画风/IP分布 •地区基本信息与手游市场表现•手游市场竞争格局与品类趋势•手游产品题材/画风/IP分布 +4.6% 202210% •• • • •• 6 20244% StatcounterAndroid83%iPhone17% 2024H1 Source:MeetIntelligence Note:1.iOSAndroid 214 2024H1 Source:MeetIntelligence Note:1.iOSAndroid- 214 - Source:MeetIntelligence Note:1.iOSAndroid 2.13RPG - Source:MeetIntelligence Note:1.iOSAndroid- 2.13RPG Source:MeetIntelligenceNote:iOSAndroid Source:MeetIntelligenceNote:iOSAndroid- Source:MeetIntelligenceNote:iOSAndroid- IP/_2024H1 6.3 20246% StatcounterAndroid80%iPhone20% 2024H1 Source:MeetIntelligence Note:1.iOSAndroid 2.14 2024H1 Source:MeetIntelligence Note:1.iOSAndroid- 2.14 - Source:MeetIntelligence Note:1.iOSAndroid 2.13RPG - Source:MeetIntelligence Note:1.iOSAndroid- 2.13RPG Source:MeetIntelligenceNote:iOSAndroid Source:MeetIntelligenceNote:iOSAndroid Source:MeetIntelligenceNote:iOSAndroid- Source:MeetIntelligenceNote:iOSAndroid- IP/_2024H1 4.5 2024 StatcounterAndroid82%iPhone18% 2024H1 Source:MeetIntelligence Note:1.iOSAndroid 214 2024H1 Source:MeetIntelligence Note:1.iOSAndroid- 214 - Source:MeetIntelligence Note:1.iOSAndroid 2.13RPG - Source:MeetIntelligence Note:1.iOSAndroid- 2.13RPG Source:MeetIntelligenceNote:iOSAndroid Source:MeetIntelligenceNote:iOSAndroid Source:MeetIntelligenceNote:iOSAndroid- Source:MeetIntelligenceNote:iOSAndroid- IP/_2024H1 三大服务模块 市场：全球及目标市场现状与趋势品类：品类及垂直赛道现状与机会竞对：竞争格局与竞品成功要素分析市场洞察 玩家：玩家画像、付费与游戏行为透视产品：产品测试与玩家反馈营销：广告测试与营销效果评估用户调研 策略咨询立项期：立项与产品定位策略上线前：海外市场进入/拓展策略上线后：本地化策略与营销策略
