汇量科技2024年中期报告

股份代號 :於開曼群島註冊成立的有限公司 3 4 29 45 46 47 48 50 52 53 74 87 24840 P.O.Box 309Ugland HouseGrand Cayman, KY1-1104Cayman Islands 1 143 Maples Fund Services (Cayman) LimitedP.O.Box 1093Boundary Hall, Cricket SquareGrand Cayman, KY1-1102Cayman Islands 183171712–1716 108 01860 www.mobvista.com 16 Collyer QuayIncome@RafflesLevel 13 Unit10&30, Singapore049318 (2) I. (ROI)App(s) II. 2024GoogleMeta 2.1. 20243 6(DMA)DMADMAGoogleCookielessData Broker Law GoogleMetaCR10concentration rate= 96.2%CR1073.8% 2.2. 2023iOS Google Play2,5701%App20247 26iOSGoogle Play433Data.ai202420233%25%20233,6208%20244,0002019–2024CAGR16.2% 2.3. 2025500 MintegralMintegral 2.4. Sensor Tower(IAA)(IAP) MintegralLTV2021 III. MintegralMintegral 3.1. 1)2)DSPADXSSP3) 3.2. MintegralDSPADX SSPMintegral GameAnalytics IV. 2013SaaS 4.1.—Apps 2013AppsKOL 4.2.—Glocal 2015AIMintegral MintegralMintegralROIMintegralAppsAppsMintegralMintegral Mintegral10,000100,0002,000 4.3.SaaS—Ad-tech+Mar-tech Ad-techMar-tech2016GameAnalyticsGameAnalytics 2019SaaSAd-techMar-tech V. MintegralAd-techMar-techAd-techAd-tech9Mar-techMar-tech 5.1.Ad-techMintegral 5.1.1 MintegralApps 5.1.2 3 11–23Mintegral 5.1.3 Mintegral130 MintegralMintegral72.2%Mintegral202319.9%27.8% 5.1.4 Mintegral250 97% Mintegral 5.1.5 MetaGoogleAppsMintegralMintegralAppLovinUnityAdsGoogle AdMobPangleMeta Audience NetworkMintegral 5.1.5.1 MintegralGameAnalytics 5–8SDKSDKSDKSDKMintegralROIROI MintegralMintegral 5.1.5.2 AI 5.1.5.3 Mintegral (1)(2)MintegralApp(3) (4) 5.1.6 3ROIMintegral 5.2.Ad-tech Mintegral 5.3.Mar-techGameAnalytics GameAnalytics (GA)SaaSRobloxPC VRGA 299499(MAU) GA30 GA 5.4.Mar-tech SaaS 5.5. 2024202272022Mintegral20232024 2023AIMintegral20235Target ROASROI20247(Engagement)Target CPE (Cost per Engagement)2024Mintegral60%Mintegral29.0%16.4%22.3%ARM20245%20229%Mintegral 202318.8% 5.5.1Growth Hub 2023GrowthHubSaaSMintegralAds SDK202220246370%28 5.5.2 ROI202120235MintegralTarget ROASMintegralMintegralIAAROASMintegral20247M i n t e g r a l( E n g a g e m e n t )T a r g e tC P E( C o s t p e rEngagement)MintegralMintegralMintegralMintegralIAPROAS 5.5.3 436.216.4%2023374.9Mintegral72.2%Mintegral167.580.2%202392.9MintegralMintegral VI. Ad-techMar-tech Growth HubAd-techMar-techAd-techMintegralMar-techSaaSROIAd-techMar-tech Growth Hub 6.1.MintegralAd-tech MintegralMintegral MintegralMintegralMintegralMintegral 6.2.Mar-techMar-tech Mar-techMintegral SaaS40%97%SaaSSaaS 6.3. ROI EMEA 6.4. MintegralSDKSOC2 Type1Type2SOC3ISO27001kidSAFE + COPPA 6.5.AI ROIMintegral 2022AIMaxCloudDevOps CopilotDevOpsCopilotLLM/AIGCStable DiffusionMetaSegment AnythingMar-techPlayturboAIMintegralROI VII. BilibiliBilibili Bilibili MintegralBilibiliMintegral ——Bilibili HOMA Games2018HOMA Games8010 HOMA Games MintegralTarget ROASMintegral —— SAMRAT SINGHHOMA Games Alictus20223SciPlay“Fade Master”“Rob Master”“Deep Clean”Alictus32000 Alictus XMPXMP —— Talha AlverAlictus 1. SaaS 20246 30638.32023506.126.1%MintegralAd-techMar-tech 1.1. 1)Ad-tech (Apps) 2)Mar-tech i.GameAnalytics 299499(MAU) ii. SaaS 1.2. 1)Ad-tech 2)Mar-tech Mar-techSpotMax 629.626.2%2023498.898.6%8.718.8%1.4% 2.Ad-tech (1) 629.6157.8 3. 629.62023498.826.2%Mintegral603.795.9%25.94.1% MintegralMintegral 16.4%25.9202331.0 3.1.Mintegral Mintegral603.72023467.8202329.0%20242023320.1283.6257.2255.432.4%25.4%19.5%28.2% 4.Mintegral (1)Mintegral (1) 436.22023374.916.4%Mintegral72.2% 5. (1)(2) 130 6. 53.9% 25.8%507.12023403.2 131.22023103.027.4%20.6%2023202320.3% 27.6%124.319.7% 6.978.9%2023 10.1%28.6202326.0Mintegral(1) (1)Mintegral 0.2 49.4%62.8202342.0 96.721.2% 2.3 9.1%29.5202327.0 13.2202312.721.4%62.9202351.8 (1) 44 2024H1442023512022(1)52 (1) 86 2024H1862023862022(1)90 (1) 2022118.7147.4%60.5 22.5%4.020233.2 2.020232.8 9.3202310.2 (1)(2)(3)(4)(5)(6)(7)(8) 62.9202351.821.4%11.820238.9) 2024630100,000,00010,000,000,0000.0120246301,590,857,164 20246 30745.0202312 31691.6505.8202312 31432.467.9%2023202312 3162.5% 3.5%–7.9%20234.7%–7.8% 20246 3084.0202312 31146.320246 30101.0202312 3181.512.6%98.32.7 20246 3037.5 20223 1075 23%20223 10 20245 20246 30 20246 3017 20246 3018715202312 3173941858.5% 4(b) 467320246 303434 2410 20246 3034 108 20248 23 20246 30— 20246 30 20246 30 1 3420248 23 202320242(a) 34 2023 20246 3071,176,00020246 3012 (a)66,921,000 (b) (c) 1 241045 2 (a) 12020120221677 3 (a) 3(b)(i)3(c) 20246 3010%20236 30 (b) 3 (b) (i) (ii) 3 (c) 4 5 6 (a) 9,267,00020236 3010,160,0001,507,629,05420231,539,431,888 6 (b) 20246 309,267,0006(b)(i)1,517,356,9516(b)(ii) 20236 309,520,0006(b)(i)1,593,514,9466(b)(ii) 7 20246 3020236 30375,00020236 30179,000 8 202463033,907,000202363037,774,000 9 10 11 (a) 12 13 20246 30202312 31 20246 3060,542,0002023630 20211 2230,000,00020241 2120251 21202463020251 21 3.5% 5.54 20246 3020236