汇量科技2025年中期报告

股份代號 :於開曼群島註冊成立的有限公司 2 3 4 29 44 45 46 47 49 52 73 24840 P.O.Box 309Ugland HouseGrand Cayman, KY1-1104Cayman Islands 1 143 Maples Fund Services (Cayman) LimitedP.O. Box 1093Boundary Hall, Cricket SquareGrand Cayman, KY1-1102Cayman Islands 183171712–1716 108 01860 www.mobvista.com 1 Raffles Quay,#09-06, NorthTower Singapore048583 匯量科技有限公司 (1) (2) I. Ad-techMar-tech ROIApp(s) II. 20252025AIAI 2.1. Statista202480%MintegralAI 2.2. Sensor Tower20252024iOS Google Play4.25.8%UALTVLTV WalledGarden202426AIchatbotsOpen Internet 2.3.ROI ROI Mintegral2023Target ROASTarget CPE(Cost per Engagement)LTVTargetROASIAAHybridIAPROITarget CPEEngagementMintegral III. MintegralMintegral 3.1. 1)2)DSPADXSSP3) 3.2. MintegralDSPADX SSPMintegral GameAnalytics IV. 2013SaaS 4.1.—App(s) 2013App(s)KOL 4.2.—Global 2015AIMintegral MintegralMintegralROIMintegralApp(s)App(s)MintegralMintegral Mintegral10,000100,0003,000 4.3.SaaS—Ad-tech+Mar-tech Ad-techMar-tech2019SaaSAd-techMar-tech 2016GameAnalyticsApp XMPPlayturbo V. MintegralAd-techMar-techAd-techAd-tech9Mar-tech 5.1.Ad-techMintegral 5.1.1 MintegralApp(s) 5.1.2 ROAS3 11-23Mintegral 5.1.3 Mintegral130 MintegralMintegral73.8%Mintegral26.2% 5.1.4 Mintegral250 99% Mintegral 5.1.5 MetaGoogleApp(s)MintegralMintegralAppLovinUnityAdsGoogle AdMobPangleMeta Audience NetworkMintegral 5.1.5.1 MintegralGameAnalytics 5-8SDKSDKSDKSDKMintegralROIROI MintegralMintegral 5.1.5.2 AI 5.1.5.3 Mintegral (1) (2)Mintegral (3) 5.1.6 ROIMintegral 5.2.Ad-tech Mintegral 5.3.Mar-techGameAnalytics GameAnalyticsSaaSRobloxPCVRLiveOpsGA 299499MAU GA30 GA 5.4.Mar-tech SaaS 5.5. 20252023AIMintegralAIMintegral20235Target ROASIAAROASROI Mintegral2025Hybrid ROASIAP ROAS20247MintegralTarget CPEMintegral Mintegral80%MintegralMintegral48.6%24.6%55.3%Mintegral 1.1% 5.5.1Growth Hub 2023GrowthHubSaaSMintegralAds SDK202220256211 5.5.2 20235MintegralTarget ROASMintegralMintegralROASMintegral20247MintegralTargetCPE20254MintegralTarget ROASHybrid ROAS20257Mintegral IAP ROASIAPMintegralMintegralMintegralMintegralIAPROAS 5.5.3 661.52024436.251.7%9.6%MintegralMintegral73.8%Mintegral235.540.6%2024167.5MintegralMintegral VI. Ad-techMar-tech Growth HubAd-techMar-techAd-techMintegralMar-techSaaSROIAd-techMar-tech Growth Hub 6.1.MintegralAd-tech MintegralMintegral MintegralMintegralMintegralMintegral 6.2.Mar-techMar-tech Mar-techMintegral SaaS99%SaaSSaaS 6.3. EMEA 6.4. MintegralSDKSOC2 Type1Type2SOC3ISO27001kidSAFE + COPPA 6.5.AI 2025AIAIAICopilotAIAutopilotAIAI AILLM/AIGCStable DiffusionMeta Segment AnythingPlayturboAIAIAIAI MaxCloudDevOps CopilotDevOpsCopilotDevOps CopilotAutopilotMaxAgentMaxAgentMulti-AgentRAG AIMintegralROI VII. Gamehaus MintegralTarget CPEoCPIROI —— ReelShortReelShort20242ReelShort8,0002024ReelShort100 —— ReelShort VigaFun2020Jam HighwayDIY World 3DDIY NotebookGrow AnimalsAnimalsAttack Mintegral2–3MintegralCampaign5D725% —— VigaFun 1. SaaS 20256 30938.12024638.347.0%MintegralAd-techMar-tech 1.1. 1)Ad-tech App(s) 2)Mar-tech i.GameAnalytics 299499MAU ii. SaaS 1.2. 1)Ad-tech 2)Mar-tech Mar-techSpotMax 929.347.6%2024629.699.1%8.81.1%0.9% 2.Ad-tech 929.3245.1 3. 929.32024629.647.6%Mintegral897.096.5%32.33.5% MintegralMintegral 24.6%32.3202425.9 3.1.Mintegral Mintegral897.02024603.7202448.6%20252024476.3420.8436.9402.548.8%48.4%69.9%57.6% 4.Mintegral (1)Mintegral (1) 661.52024436.251.7%Mintegral73.8% 5. (1)(2)(3) 130 6. 40.9% 45.3%737.02024507.1 201.12024131.253.3%21.4%2024202420.6% 56.7%194.821.0% 6.371.8% 22.8%35.1202428.6Mintegral(1) (1)Mintegral 0.1 39.0%87.3202462.8 113.917.8% 2.3 20.0%35.4202429.5 46.9202413.241.0%88.7202462.9 (1) 83.929.3% 42.2%2.320244.0 8.820242.0 32.320249.3 (2)(3)(4)(5)(6)(7)(8) 88.7202462.941.0%37.9202411.8 2025630100,000,00010,000,000,0000.0120256301,574,154,164 20256 30822.2202412 31814.7564.7202412 31592.368.7%2024202412 3172.7% 3.4%–8.1%20243.5%–7.9% 12(c)13 20256 30139.1202412 31167.8 20256 305.2 20256 30 20256 30 20256 3020667202412 31711AI 4(b) 202420256 30 457220256303434 2410 20256 3034 108 20258 29 綜合損益表 20256 30 綜合損益及其他全面收益表20256 30 綜合財務狀況表 20256 30 綜合權益變動表 20256 30 綜合權益變動表 20256 30 簡明綜合現金流量表 20256 30 1 3420258 29 202420252 34 2024 20256 3034,004,00020256 30111,252,000 241044 未經審核中期財務報告附註 2 21 3 (a) 3(b)(i)3(c) 202520246 3010% (b) 3 (b) (i) (ii) 未經審核中期財務報告附註 3 (c) 4 未經審核中期財務報告附註 5 (a) (b) 20251 1 20256 3020256 30 6 (a) 32,284,00020246309,267,0001,525,211,18620241,507,629,054 20251 11,574,154,16420241,601,073,16420251155,978,538202488,515,54214(c) 未經審核中期財務報告附註 6 (b) 20256 3032,284,00020246 309,267,0001,538,234,13420246301,517,356,951 7 202563026,644,000202463033,907,000 9 未經審核中期財務報告附註 10 (a) 11 未經審核中期財務報告附註 12 (a) (b) 20256 30202412 31 (c) 16,036,000202412 3130,077,0005,109,000202412 315,013,000 45603090 12 (c) 20256 3033,308,