汇量科技2024年年报

年報2024 Mobvista Inc.匯量科技有限公司 股份代號:1860( 於開曼群島註冊成立的有限公司 ) 2公司資料345730465082101108109110112114116198 目 錄 1 143 108 Maples Fund Services(Cayman) LimitedP.O. Box 1093BoundaryHall,Cricket SquareGrand Cayman, KY1-1102Cayman Islands 16 Collyer QuayIncome@RafflesLevel 13 Unit10&30, Singapore049318 183171712–1716 24840 01860 P.O.Box 309,Ugland HouseGrand Cayman, KY1-1104Cayman Islands www.mobvista.com (1) (2)/ (1)(2)(3) 2024co-pilotautopilotAI 2B 2B AIITIT MobvistaAIco-pilotautopilot autopilot(TAM)20%Mobvista 2023GrowthHub43%10.5415.08 2024 20253 7Mobvista MobvistaCEO 業 績 回 顧 I. Ad-techMar-tech ROIApp(s) II. 2024GoogleMetaAIAI 2.1. 20243 6DMADMADMA GoogleMeta 2.2. App20247 26iOSGoogle Play433Sensor Tower20252024iOS2.4YOY6%IAP202413%1,500eMarketer20246,500 2.3. Sensor TowerIAA MintegralLTV2021 III. MintegralMintegral 3.1. 1)2)DSPADXSSP3) 3.2. MintegralDSPADX SSPMintegral GA IV. 2013SaaS 4.1.Apps 2013AppsKOL 4.2.Global 2015AIMintegral MintegralMintegralROIMintegralAppsAppsMintegralMintegral Mintegral10,000100,0003,000 4.3.SaaSAd-tech+Mar-tech 2016GameAnalyticsGameAnalytics 2019SaaSAd- techMar-tech V. MintegralAd-techMar- techAd-techAd-tech9Mar-techMar-tech 5.1.Ad-techMintegral 5.1.1 MintegralApps 5.1.2 3 11–23Mintegral 5.1.3 Mintegral130 MintegralMintegral72.1%Mintegral202322.6%27.9% 5.1.4 Mintegral250 97% Mintegral 5.1.5 MetaGoogleAppsMintegralMintegralAppLovinUnityAdsGoogle AdMobPangleMeta Audience NetworkMintegral 5.1.5.1 MintegralGameAnalytics 5–8SDKSDKSDKSDKMintegralROIROI MintegralMintegral 5.1.5.2 AI 5.1.5.3 Mintegral (1)(2)MintegralApp(3) 5.1.6 3ROIMintegral 5.2.Ad-tech Mintegral 5.3.Mar-techGameAnalytics GASaaSRobloxPCVRGA 299499MAU GA30 GA 5.4.Mar-tech SaaS 5.5. 2024 2023AIMintegral20235Target ROASROI20247Target Cost per EngagementCPE2024Mintegral70%Mintegral47.2%18.8%42.0%Mintegral 12.3% 5.5.1Growth Hub 2023GrowthHubSaaSMintegralAds SDK20222024453%29 5.5.2 ROI202120235MintegralTarget ROASMintegralMintegralROASMintegral20247MintegralTargetCPEMintegralMintegralMintegralMintegralIAPROAS 5.5.3 1,039.837.0%2023758.8Mintegral72.1%Mintegral403.382.0%2023221.6MintegralMintegral VI. Ad-techMar-tech Growth HubAd-techMar-techAd- techMintegralMar-techSaaSROIAd-techMar-tech Growth Hub 6.1.MintegralAd-tech MintegralMintegral MintegralMintegralMintegralMintegral 6.2.Mar-techMar-tech Mar-techMintegral SaaS97%SaaSSaaS 6.3. ROI EMEA 6.4. MintegralSDKSOC2 Type1Type2SOC3ISO27001kidSAFE + COPPA 6.5.AI ROIMintegral 2022AIMaxCloudDevOps CopilotDevOpsCopilotLLM/AIGCStable DiffusionMeta Segment AnythingPlayturboAIAIAIAIAIMintegralROI VII. GamehausGamehaus2002 MintegralTargetCPEoCPIROI —— ReelShortReelShort20242ReelShort8,0002024ReelShort100 XMPXMP30% —— VigaFun2020Jam HighwayDIYWorld 3DDIY NotebookGrowAnimalsAnimals Attack Mintegral2–3MintegralCampaign5D725% —— 1. SaaS 202412 311,507.820231,054.143.0%MintegralAd-techMar-tech 1.1. 1)Ad-tech (Apps) 2)Mar-tech 299499(MAU) ii. SaaS 1.2. 1)Ad-tech 2)Mar-tech Mar-techSpotMax 1,490.343.5%20231,038.598.8%17.512.3%1.2% 2.Ad-tech (1) 1,490.3381.4 3. 1,490.320231,038.543.5%Mintegral1,443.196.8%47.23.2% MintegralMintegral 18.8%47.2202358.1 3.1.Mintegral Mintegral1,443.12023980.4202347.2%2024436.9402.5320.1283.669.9%57.6%32.4%25.4% 4.Mintegral (1)Mintegral 1,039.82023758.837.0%Mintegral72.1% 5. (1)(2) 130 6. 46.2% 42.4%1,191.42023836.8 316.32023217.345.6%21.0%2023202320.6% 47.7%303.020.3% 13.476.3% 23.9%63.1202350.9Mintegral(1) (1)Mintegral 0.3 61.5%152.3202394.3 217.427.3% 4.9 13.2%60.7202353.6 14.5SaaS20242023 37.9202329.631.3%138.32023105.3 (1) 44 202420232022(1) (1) 86 202420232022(1) (1) 285.5164.4%115.3 4.5%7.520237.2 3.720235.9 15.7202321.8 (1)(2)(3)(4)(5)(6)(7)(8)(9) 138.32023105.331.3%49.3202319.1 20241231100,000,00010,000,000,0000.01202412 311,574,154,164 202412 31814.7202312 31691.6592.3202312 31432.472.7%2023 12 3162.5% 3.4%–7.9%20233.5%–8.0% 20241231167.8202312 31146.32024123185.0202312 3181.583.41.685.0 20214 27100%202312 3166%34%20214 28202151120219172021102720211129202212620226 6 2023944,545,8752024123120239 8202391320239172023919202311920231113202451320249 24 202412 3140 202412 315.2 20223 1075 23%20223 10 202412 31 202412 31 202412 31 202412 3120711202312 3173941057.7% 1465(b) 5% 392013 2008 392014 20082011 402015 20072009 382015 201722024120086 4820212 142020122024502150201742168202142016720209TME2006201019992005 1999 4920207 232016121518201922616202192256201090853201072012920204225220216200412006120061201081998820041 20091220099 19987 5420225 202455362020On-usMojodomo202220248Stelux8420239VS MEDIA HoldingsVSMEiClickICLK20172021TravelzooTZOO2007201919992007Travelzoo20 5620234 2020236336020062020142011201520202003200619992002()19921997 199719921998 48SpotMax2017 2005 2005 202412 31 20184 16 30453 3 202412 31108115 10% 202412 31202312 31 20241